What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Hello Pello!

Aug 13, 2013 | By Brittany Johnson

We all enjoy lounging and relaxing after a hard day. If we are entitled to this kind of down time on the couch, shouldn't baby be able to enjoy the same kind of comfort, too? 

Pello Baby Pillow

Pello Baby Pillow

Fortunately for our little ones, the Pello was created with the epitome of comfort in mind. Think of it as a mini-sofa for the lounging pleasure of your prince or princess!

Use With Baby and Up to Growing Child



Unlike the typical baby floor pillow, Pello doesn't have an expiration date! Its size and shape enable it to grow and change with your itty bitty, making it just as usable for a baby as it is for a toddler or growing child. 

Features Many Benefits for Health & Development


Pello Baby Pillow

The distinctive donut shape with raised edges features many benefits for your child's health, growth and development, including reclining to reduce tummy problems and acid re-flux, an easy place to encourage tummy time strength building, and an ultra cuddly place for your child to read and play as they get older. 

Washable, Easily Transportable & Cute!

Pello Baby Pillow

Did we mention that Pello is washable, making it great for indoor or outdoor activity? It also features easy-to-grip handles, making transport to and from the grandparents' house easier than ever. As if all of these unique features weren't enough, the Pello also comes in a variety of cute and stylish patterns, keeping fashion at the forefront of the space in which it resides. 

Pello Baby Pillow

Throw out all of your old conceptions about pillows, people! The luxe and stylish Pello is here, ready for some snuggles from your precious little one!

-The Girls at Itty Bitty Bella

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On the Road Again

Jun 05, 2013 | By Brittany Johnson

As the holidays draw near, many a mom becomes frantic with thoughts of how to transport her precious itty bitties from home to the next family festivity. We all know that road trips can be difficult, especially those lengthy ones, and the last thing Mom and Dad want to hear is "are we there yet?" Lucky for you, we've compiled a list of must-have items to keep your tiny tots entertained and make the time away from home as comfortable and simple as possible. Feast your eyes on our favorite fool-proof supplies for traveling with kids and infants this holiday season!

Top 10 Must-Have Travel Tools:

10. Snack bags/wet bags



Make your life a little easier, the car less smelly and the stops less frequent with these durable, reusable snack bags and wet bags. Perfect for toting tasty treats for the drive, the snack bags are just as stylish as they are practical, and can be reused easily thanks to their wipeable plastic construction. 



Wet bags will hold all of your dirty diapers, preventing a mess during all of that quality drive time bonding.

9. Skip Hop Backpack

Skip Hop animal backpack

These cute, animal-inspired backpacks are ideal for toting all of the toys and books that your child will need for the drive to Grandma's house. There's plenty of room for everything they could possibly need, from snacks and beyond. The durable construction makes it perfect for their on-the-go times like these, and they'll have fun carrying their very own bag full of necessities!

8. Pacifier Clips



No more fussing for your kiddos! This cute pacifier clip will keep your child's paci close and clean thanks to its safety-tested clip design. They'll be soothed and calm for (most of) the ride, and you won't have to search high and low for the lost paci that escaped between or underneath the seats. In case the clip does get removed, the bright colors and fun patterns are super easy to spot!

7. Sippy Cups

Boon sippy cups

Don't waste one more minute worry about spills in the backseat! These sippy cups work just as well in the car as they will at the grandparents' house. Easy to grip and featuring a spill-proof lid, your child's thirst will be quenched without any messes thanks to these plastic, stylish sippy cups. 

6. Aden and Anais Dream Blanket

Aden + Anais Dream Blanket

Keep them cozy with a little piece of home while you're on the road. The perfect plush blanket for all ages, these soft throws were created with the same desire for comfort as their swaddle blanket relative. Add a cuddly teddy bear and don't be surprised if you don't hear from them for most of the drive-- they'll be napping in no time!

5. Skip Hop Bento Kit



This 14-piece mealtime kit keeps all of your itty bitty's food needs organized on the go. The containers are perfect for prepping and storing baby food, finger foods, snacks and more. As if that weren't enough, the kit contains an insulated cooler bag and freezer pack so everything stays fresh between home and your final destination. So long, bulky ice chest!

4. Travel Games

Flip 'n Draw travel game

Occupy and challenge their developing mind with our collection of fun travel games. From magnetic play sets to bring out the creativity in their imagination, to flip and play books and flash card sets, they'll learn while they play during the long car ride. An added perk - they'll be so occupied that they won't have to know how much longer the drive will last!

3. French Bull Everyday Tray



Make meal time on the go easy and convenient with this covered 3-compartment tray ideal for carrying your child's favorites. They will love the bright colors, fun patterns and matching spoon. Lightweight, yet constructed to withstand the extremities of heat, spills and the roughness of children. These are perfect for everyday use, indoors and out. 

2. Kid Co Go Pod

Kid Co Go Pod

Fighting to fit your bulky activity center into your car, or even worse, having to leave it at home is a thing of the past! This lightweight, portable seat offers a comfortable spot for your active little one, four seat height positions, drink and snack holders, 5 nylon hooks for their favorite toys and a floor pad to keep their delicate feet from undesirable surfaces. Simply fold and go!

1. 4moms Travel Bed 

4Moms The Breeze

Don't call it a playpen or a pack and play-- this travel bed is a full-on crib to go! The comfort of your baby's bed is now transferable to any destination thanks to the easily collapsed design of the 4moms travel crib. Simply push a button and the crib will be set up, and do the same to take it down. Keeping your baby comfy away from home has never been easier! 

Happy holiday traveling!

-The Girls at Itty Bitty Bella

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Road Trip!

Perfectly Practical

Soak Up the Sun!

May 10, 2013 | By Brittany Johnson

We don't know about you, but just adore summer. With longer days full of sunshine and vacation, it's the time of year that backyard celebrations and activities reign above all else. We hope you have plans to soak up as much sunshine as possible this year, and we're here to help you come up with a few out-of-the-box activities that the family can enjoy outside. Hey, these games might even be considered beneficial to your child's development... sounds like a winner to us!

Our Favorite Backyard Activities

Backyard activities
Image courtesy of Simple Kids

1. A backyard birthday celebration- Throw out all of those old birthday party ideas, because this camping themed party is sure to be a success. Featuring fun activities that bring the fun of camping into your backyard, we just adore the idea of this kind of unique summer celebration!

2. Obstacles for entertainment- The adventure of an obstacle course is a great way to keep the kids active and engaged this summer. Thanks to this list, you'll probably even have most of the items on hand, making it both entertaining and incredibly convenient to create.

3. Digging for dinosaurs- Did somebody say adventure? Engage your little one's imagination with a real-life dinosaur dig. All you need is a few supplies and you'll be on your way to excavating a few fantastic treasures (and a whole lot of fun)!

4. Outdoor fun for the littlest ones- Give your toddlers the thrill of outdoor entertainment with these fun games that help develop their sensory skills. With simple supplies found right at home, these activities will surely keep them entertained for hours.

5. The wonder of color, summer style- When the weather is warm, nothing says outdoor fun like some water balloon play. When you add color mixing to that activity, you've got the makings of one educational and entertaining summer activity. What more could you ask for?

Let the backyard fun begin!

-The Girls at Itty Bitty Bella

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Our Favorites: Family Game Night

Apr 15, 2013 | By Brittany Johnson

It's the story of our lives. We are busy with work, school, little league, church... the list goes on and on. We're so busy that we often don't take the time to enjoy the most important things in life-- each other. The bonds within a family go beyond the fulfillment of any career or extra-curricular activity though, so we're here to encourage you to plan a night to focus on the family and, of course, have some fun!

board game image


Image courtesy of Christmas Unwrapped blog

Our Favorite Family Game Night Ideas

1. Become bilingual: Choose a game that enables your children (and yourself) to practice a new language. Who says learning can't be fun?

2. Get the creative juices flowing: This unique game encourages all family members to write a story by building on the ideas of others.

3. Think you've run out of ideas?: Here's a list of over 100 entertaining family home activities. We think it will take you a while to get through all of these, which means there won't be a dull moment in your house anytime soon.

4. A-B-C, easy as 1-2-3: Another opportunity to brush up your children's school lessons, this game is fun for kids of all ages, as it requires both skill and strategy.

5. Playtime in the great outdoors, or indoors: Whether you choose to do your family bonding within the comfort of your home or not, realize the significant impact that a little time spent together can have on you, your spouse and the itty bitties.

Happy bonding!

-The Girls at Itty Bitty Bella

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Keep Learning Alive!

Our Favorites: Valentines Crafts
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