What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

It’s Easy Being Green with eco-kids!

Mar 17, 2015 | By Kelly Freeland

Eco-kids art supplies

Your Itty Bitty may not always eat their fruit and veggies, but at least they’ll have a blast playing with them with all-natural art supplies from eco-kids®! As a family-operated business, they live up to their slogan: creative play the natural way™.

You can engage your Itty Bitty in hands-on learning about protecting the Earth and the importance of reducing, reusing, and recycling, while knowing your little artist is safe from harsh chemicals and toxins. eco-kids® also works with eco-friendly companies around the country producing products from natural ingredients to creating unique packaging, so there’s no doubt they’re natural from the inside out! 



Made from plant, fruit, and vegetable extracts, this malleable dough is a safe alternative for play-dough fun! With ingredients like beets, blueberries, carrots, and purple sweet potatoes you can have peace-of-mind knowing that when your Itty Bitty inevitably tastes their creations, nothing toxic is going into their mouths. And in five earthy colors: yellow, orange, green, pink, and blue, creativity never looked so natural! Also available in Gluten-Free.

eco-finger paint™ and eco-brush set™

Finger Paints and Brush Set

Beautiful messes are a huge part of childhood. Creating hands-on masterpieces is a great way for your Itty Bitty to explore, and with eco-finger paint™, little hands can explore sensory play the natural way! Made from natural ingredients like carrots, spinach, red grape seed, and red cabbage, you can rest easy knowing your Itty Bitty Picasso is safe whether they paint a rainbow or themselves! 

And as any budding artist will tell you, the right tool makes all the difference when it comes to painting. Made from durable, natural materials like camel hair, recycled aluminum, and untreated white birch, your Itty Bitty will have the tools they need to create non-toxic, Earth-friendly masterpieces.



Designed to look like sea rocks found on the coast, eco-crayons™ are as equally eco-friendly as they are fun. The unique shape allows your Itty Bitty to use their whole hand, strengthening eye-hand coordination all-while creating beautiful works of art. Made from natural wax and mineral pigments, there’s no need to worry about harsh toxins on sensitive skin. Colors include eight earthy-tones of red, orange, yellow, green, blue, purple, brown and black. 

eco-egg coloring kit™

eco-egg coloring kit

Just in time for Easter, the eco-egg coloring kit™ is the non-toxic, natural way to dye eggs. Made from natural and organic fruit, plant, and vegetable extracts, no harsh chemicals will stain you or your Itty Bitty’s hands. The kit comes with three primary color powder packs and a color chart for creating six custom colors. Your Itty Bitty will be able to “eggs”-press them self while learning to measure, mix colors, and follow directions! 

eco-art pad™

eco-art pad

No eco-friendly art supply collection would be complete without an eco-friendly art pad. The eco-art pad™ is made with Forest Stewardship Council (FSC) certified paper and printed using soy ink. Each pad contains 50 sheets of bright, smooth paper, that pairs perfectly with eco-finger paint™ and eco-crayons™.  
Go green with eco-kids® and the Girls at Itty Bitty Bella!

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Top 10 Stocking Stuffer Ideas For 2014

Dec 21, 2014 | By Kelly Freeland

To all you Mr. and Mrs. Clauses out there finishing up your Christmas shopping for the little girls or boys on your nice list, steer your sleigh on over to Itty Bitty Bella for some stupendous stocking stuffers. From games and toys to books, bows, and play mats, you'll find a little bit of everything to stuff and stuff and stuff. From the fun to the practical, girly to boyish, check out our Top 10 Favorite Stocking Stuffers for ideas and come into the store for even more inspiration.

1. Bella Tunno Paci Clips

Bella Tunno Giraffe Rattle

Both fancy and functional, keeping up with pacifiers has never been so easy and stylish. These convenient and cheerfully-patterned binkers are a great stocking stuffer for both mom and baby, and a great way to keep pacifiers clean and close.

2. SkipHop Giraffe Rattle

SkipHop Giraffe Rattle

This dynamic pal is shaped just right for small hands, and makes different sounds when baby plays. Shake to hear rattle, squeeze for a squeak, and wave side to side to hear both!

3. Jellycat Stuffed Animals

JellyCat Stuffed Animal

Sure to become your child's next beloved stuffed animal, this adorable, quirky creature is a delight for all ages! Sophisticated, soft, and perfect for cuddling, you won't find anything more durable and plush for your little one to tote around. 

4. BabyLit Books 

BabyLit Books

BabyLit Books

BabyLit Books

Introduce your toddler to the world of classic literature in a fun way with these precious primer books...Each story hones in on counting, opposites, good manners, and many more great lessons for little ones! 

5. Wubbanubs



 No baby's stocking is complete without the ever popluar Wubbanub! This pacifier and snuggly toy combo is a sweet and soothing comfort to your little one at home or on the go! Collect several animals for the diaper bag or Grandma's

6. SkipHop Utensils and Plates

SkipHop Mealtime

Little ones will love having their very own plate, bowl and cup featuring their favorite Zoo character! Bright colors and whimsical faces make mealtime fun. 

7. Eeboo Story Cards & Games

Eeboo Games

These great gifts encourage literacy, story telling, drawing, imaginative play and basic math skills. What a fantastic way for your little one to learn AND play! Fill your stockings with fun and learning this year with Eeboo!

8. Bella Tunno Chalkboard Mats

Bella Tunno Chalk Mat

Bella Tunno Chalk Mat

This on-the-go chalk mat is the perfect stocking stuffer for the little ones with BIG imaginations! Your toddler can express their artistic ability anywhere with this easy to carry (and clean) mat that will keep them endlessly entertained!

9. Hair Bows

 Hair Bows

Your little girl can never have too many bows, and they are the perfect little happy for your stockings this year! We have every color of the rainbow, in sizes small, medium, and large...matter the occasion, your Itty Bitty will be dressed to impress!

10. Apple Park Farm Buddies

Apple Park Farm Buddies

Being green has never been so fun! Fill your Itty Bitty's stocking with soft and sweet plush toys and rattles this Christmas! Made with the finest eco-friendly materials, these precious pals will be a hit in your baby or toddler's stocking this year!

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Creative Tales for Your Itty Bitty

Nov 17, 2014 | By Kelly Freeland

Story Lines Books: My Grandma is a Superhero

I always look forward to Wednesdays because it’s the one day a week that I get one-on-one time with my daughter, Vivien (4).  And if you know Vivi, you know that she has such an imagination!  She’s so creative, loves to paint and build things, and loves making up stories- oh the stories she has told others!

Vivi, Age 4Vivi, Age 4

My little budding artist, we have exhausted every handprint, footprint, painting, leaf-rubbing, bead-stringing project!  So, when we received the new “Story Lines” books at the store, I was beyond ecstatic!  Basically, Vivien would be able to illustrate her very own book, from cover to cover!  (We chose “Grandma is a Superhero”, since Grandparents Day was right around the corner).  She would be able to make her Mim into a cape-wearing, cookie baking, cat- rescuing super hero!

My Grandma is a Superhero Book

Each page has text at the top, leaving the rest of the blank page to create her illustration.  We have an arsenal of art supplies, so I readied her craft table with supplies and utensils and let her have at it!  Right now, she is obsessed with creating collages and using markers, so with the exception of a sticker or two, that’s what she used to create “Mim’s” book.  I read each page aloud to her and she went to work!   Of course, I offered suggestions to help her out every now and then, and those suggestions were completely rebuffed!  (It has to be HER idea!).  

Vivi's Storylines Creation

Storylines Children's Books

She was so proud to give her one-of-a-kind creation to her Grandmother!  We’ve already taken home “Dad Can Do Anything” for her dad's upcoming birthday.  I can’t wait to see her next little creation!


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Local Fun with Easter Egg Hunts

Apr 07, 2014 | By Missy Daniel

Guess what time it is? Easter egg hunt time! The weather is warming up just in time for your little one to bounce around and go on the hunt for the biggest Easter egg in town. We love the idea of gathering lots of little ones together, all decked out in their precious Easter ensembles with baskets in hand, ready to search for candy...we mean eggs! We are excited about this enjoyable and highly anticipated activity for the holiday, and have found our top 3 Easter Egg Hunts around town that you and your family must attend!

Our Top Local Easter Egg Hunts

easter egg hunt

Image courtesy of  iVillage

1. Easter Egg-stravaganza

When: Saturday, April 12 from 10am-12pm

Where: Cameron Brown Park, Germantown, TN

What: Age appropriate egg hunts, petting zoo, moon bounces, and pictures with the Easter bunny!

2. Egg Scavenger Hunt

When: Friday, April 18 from 10:30am-12pm

Where: Collierville Town Square, Collierville, TN

What: Egg hunt, moon bounces, face painting, balloon artists, music and pictures with the Easter bunny!

3. Botanic Garden Egg Hunt

When: Saturday, April 19 from 1pm-4pm

Where: Memphis Botanic Gardens, Memphis, TN

What: Age appropriate egg hunts, magic show, live music, crafts and pictures with the Easter bunny!

Now that you know where and when, come by and see us to snag some super cute Easter baskets, because you know your itty bitty plans to do lots of hunting to bring home that golden egg!

Happy hunting!

- The Girls at Itty Bitty Bella

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