What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Get The Gear You Need

Jun 19, 2018 | By Claire Martin

Let's face it. Life moves fast, and when it comes to preparing for baby, you don't want to spend precious time that you could be using to do fun things (hello ice cream cravings and nursery themes!) debating which stroller or car seat is right for you. Take the guess work out of the equation and learn about our favorite gear brand, Uppababy. With options from infant and up to three kiddos riding along in style, you'll find the right one without a doubt.

Uppababy Strollers & Car Seats

  • Our TOP Brand: It's no wonder it's been our #1 parent's pick for years. These ratings don't lie.
  • Grows With Your Family: From single child families to a full house, there's plenty of options to fit your lifestyle or future plans.
  • Free Maintenance: Bring in your stroller for a yearly maintenance at Itty Bitty during the Tune-Up Event.
Now meet the styles everyone is taking about!

Vista Stroller




  • Our top Seller #1: The most versatile options for every mama.
  • It Grows with You: From birth to toddlerhood, and even second to third additions, easy attachments make your next chapter a breeze.
  • Key Features: Easy clean fabric, adjustable handlebars, RumbleSeats, SPF 50 sunshades and more, it's the easiest all-in-one-choice.
  • Bang for Your Buck: This price conscious car seat and stroller system keeps you rolling for years to come, while saving you more.

Cruz Stroller


  • Compact design without compromise.
  • Holds one child with the option to swap the Toddler Seat for the Mesa Car Seat or Bassinet.
  • Full function without weighing you down.

Minu Stroller



  • The newest addition to the Uppababy family
  • Easily folds down, and even fits in an airplane overhead compartment
  • Compatible with car seats
  • A great system for grandparents who want all the fun features at a budget-friendly price

Mesa Car Seat


Compatible with the Vista, Cruz, & Minu for travel ease and completing stroller systems.

G-Luxe Stroller


Single child and ultra lightweight, with lots of storage for all.

G-Link Stroller


Side by side seating, but streamlined and lightweight.

Ready to order your own, or have a question?
Give us a call at (901)-457-7846. We'll get everything taken care of, so you can check it off your list!

Join Our Team

Open Position | Sales Assistant
Does learning about all kinda of baby needs get you excited? Good news, we're looking for people like you! We need frontline folks whose smiling faces make the difference between a sale and a fail. “Hello, how may I help you?” should be words that roll from your tongue without even thinking about it. Sound familiar? We'd love to hear from you! Full-time and part-time positions are available.


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A Baby Shower in Your Honor

Jun 04, 2018 | By Claire Martin

Calling all sweet mamas-to-be, you're invited to a special baby shower event where the guest of honor is you!
 
On Tuesday, June 12th, join us from 5 - 8 PM to enter to win exciting giveaways, meet representatives from top baby brands, and mix and mingle with other expecting moms in the Memphis community. We'll spoil our mamas-to-be with sweet party favors, snacks and sips as you chat about all things itty bitty!

Special Giveaways


UPPAbaby G-Luxe Stroller | $299 value


Cybex Sirona Car Seat | $329 value


Jennifer Saltsman Photography Session | $575 value


Dockatot | $189 value


Jujube Diaper Bag


Skiphop Activity Gym

Brands in Attendance

  • UPPAbaby - Learn about the wide variety of gear options Uppababy offers and see why it's our very top brand.
  • Cybex - Are safety features your top priority in choosing gear? Cybex has the top technology features to check every box on your list.
  • Nuna - See all the thoughtful and everyday-inspired gear that Nuna has, all to make your life easier.
  • Ergobaby - See all the ways to carry your little one while staying hands free.
  • Dockatot - Learn from the pros on why the Dockatot is a mom must-have.
  • JujuBe - From bags to backpacks and options in between, learn how to stay organized with baby while on the go.
  • Jennifer Saltsman Photography - Browse her beautiful portfolio and talk about options to photograph your growing family.

This is one baby shower you don't want to miss! Bring a friend, and we will see you on Tuesday, mamas.

Please Note: Limited quantities of party favors available. Party favors are only available to expecting moms on a first come, first serve basis. Only expecting moms may enter to win the 2018 Baby Shower Giveaways.

Itty Bitty Registries | In October

Nov 01, 2017 | By Claire Martin
Now is the time of the year that we focus on family gatherings and the ones we love the most. From gift giving to sharing a meal, it's our favorite season! What better way to celebrate that family than by adding 1 more to the table?  We had a blast helping all these mothers-to-be get registered this past month. First time mamas and seasoned ones alike, they always choose the best for their little ones yet to come.






















Are you expecting an itty bitty soon? Don't forget to register with your favorite store! Learn more about our registry here and some of the perks involved (like 15% off!) We'd love to schedule an appointment with you and get started on this beautiful journey. Call us to set up your registry at 901-457-7846.

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Rest Easy, Mama | Owlet Smart Sock 2

Oct 30, 2017 | By Claire Martin

Introducing the Owlet Smart Sock 2, a must have for all new and seasoned mamas! Rest easy when you bring your little one home from the hospital and monitor their vitals just the same. This little sock fits snugly on your itty bitty's foot to monitor their heart rate and oxygen levels. Even when you're in the next room, you can see their levels in real time via phone app! Better yet, there's no wires or dying batteries- this tech uses bluetooth technology and rechargeable batteries.

Pulse Oximetry

The Smart Sock 2 uses the same technology as hospitals to measure heart rate & oxygen levels. Instead of a finger clip, this high-tech sensor is embedded in the fabric of a flexible sock.  The sensor will never burn or cause physical discomfort.

Comfort is Key

We know little ones are the first to let you know if they're uncomfortable! Fortunately, the sock is made from flexible fabric that gently wraps around the bottom of the foot and ankle. By leaving the toes free to wiggle, baby won't be bothered one bit. There are also 3 sizes available to account for growth spurts from the get-go.


Hand in Hand

The data is sent via bluetooth in real time to an iPhone or Android app. Keep tabs on their vitals from the next room with a 100ft improved wireless range. The app also stores all data for historical review and statistics.

Instant Alerts

Should something be detected out of the ordinary, the app will notify you immediately via push notification. So, rest easy, mama! This one is handled.




Call us at 901-457-7846 to place your order, add to your registry, or learn more info! We'll be happy to add some peace of mind to your hectic, love-filled mama-life.

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