What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

The Ultimate Lightweight (Diaper) Bag- Shift Sack by Bella Tunno

Jan 28, 2014 | By
We know that life with your little one brings on an all new kind of busy. Visits to grandma's house, doctor appointments, trips to the park, and play dates with friends are just a few of the stops that might keep you and your little adventurer on the go. 

But bringing along your littlest mate usually includes packing some extra loot, whether that's bottles, diapers, toys, or snacks. The last thing you need is a heavy bag weighing you down more. So, to help with toting around your daily necessities is the Bella Tunno Shift Sack, the ultimate lightweight bag for mom's on go. 

A Tote to Dote On

Bella Tunno Shift Sack

Finding the right bag to tote around your on-the-road essentials is key, and with the multi-purpose Shift Sack Bag you've found a friend! Made of lightweight, innovative material, you can take it anywhere and barely know it's there. Plus, with lots of room, two outside pockets, and two inside ones, it comes ready to keep you prepared and organized.

Superb durability is also a fantastic feature of the Shift Sack Bag. Accidentally leave your bag outside after playing in the sun, or spill some juice on it at the park? Not a problem, the Shift Sack Bag is water/stain/tear resistant, bacteria/mold/mildew resistant, and completely machine washable. So, live without fear of this gem getting ruined!

Furthermore, each Shift Sack Bag comes with an 11x 7.5 inch wristlet that can easily hold your credit cards, cash, phone, and keys. Perfect for taking on a quick errand. Then, when you're ready to put your bag away, this flexible tote folds up into the wristlet to allow for super easy storage!

Other Bag Bonuses


Don't need the diaper bag anymore? Finding bags with versatility is always treat, and this Shift Sack Bag is certainly one. This barely-there bag can easily carry around towels and sunscreen or weights and water bottles, to become your next beach or gym bag. 

Coming Soon...

New Shift Sack Bag Styles

Plus, as you've seen the Shift Sack Bag is anything but bland. Choose from bright, turquoise polka dots, a fun and funky, coral pattern, or the newest bags, that offer a vibrant, mustard yellow, and gleaming green, design to don and delight over!

Wherever you're going or whatever you're doing, let Bella Tunno's Shift Sack Bag come along to make life a breeze.

So long, heavy bags!

-The Girls at Itty Bitty Bella

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Sensational Swaddlers

Jan 23, 2014 | By

It's our mission to provide products that help your little one stay safe, grow healthy, and beautifully thrive. As part of that we recognize the importance swaddling has on your precious newborn. That's why we are thrilled to introduce Ergobaby Swaddlers! New to both Ergobaby and Itty Bitty Bella, this new item offers innovative, ergonomic features to keep your baby swaddled safely and effectively.

Why Go Ergo?

safety of ergobaby swaddlers

The key to an effective swaddler is to keep your baby feeling safe and sleeping soundly, to allow for a smooth transition and a healthy development. This new creation by Ergobaby was carefully designed to ensure that your newest love rests peacefully and has ample room for natural movement. 




Several key components make this swaddler special. The first element is an easy-to-use strap that adjusts to perfectly form fit around your little one. Another key feature is arm pockets. These pockets help imitate the fetal arm position of “hand to heart” and provide a secure, womb-like feeling for your newborn. 


A healthy hip positioner is also a part of this swaddler. This is added to ensure that your baby's legs and hips stay in the “frog-leg” position, as per the ergonomic recommendation. Lastly, an easy-to-use leg pouch rounds out this exceptional swaddling creation, to allow for efficient diaper access.


Other Favorable Features

colors of ergobaby swaddlers

Recommended by both moms and medical experts, Ergobaby swaddlers are 100% cotton knit terry. This soft and breathable fabric is ideal for helping maintain a healthy body temperature for your baby. 

Swaddlers are offered in two sizes, a small/medium for 6-12 lbs babies and a medium/large for 12-18 lbs babies. They also come in two different color sets. One set including a blue and neutral-colored swaddle and another with a pink and neutral-colored one. 

Swaddling your little love has never been so safe, healthy, and easy.

-The Girls at Itty Bitty Bella

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Noodle and Boo Skin Care Products

Jan 15, 2014 | By
For both baby and you there's Noodle & Boo! A luxury line of maternity and baby skin care products, designed to soothe, soften, and protect the most sensitive of skin. With full lines of hair care, bath care, and skin care, Noodle & Boo brings safe, nourishing delight to newborns, babies, and moms-to-be. 



For Your Little Who

Healthy skin makes for a happy baby! With Noodle & Boo you’re giving your little bundle the ultimate treatment in skin care. Both pediatrician and dermatologist tested, this hypoallergenic line uses natural moisturizers, nutrient-rich protein milk, and almond oil as key ingredients to keeping your baby smooth and soft. Here's a peek at Itty Bitty's favorite Noodle and Boo products for little ones. 


Moisturize and Protect

super soft baby lotion

Noodle & Boo's Super Soft Lotion is a go-to favorite for moms. It’s rich in Vitamin E and C and provides a natural formula for protecting and hydrating your little one's delicate skin. For extra dry and chapped skin there’s Baby Balm, an ultra thick cream, containing Calendula, safe for both the face and body. And don't forget your moisturizing Play-Day Sunscreen!


Bath Time Fun



Make the most out of bath time, with Extra Gentle Shampoo. This tear-free formula cleans your baby's hair, giving you a tear-free hair wash. With high moisture and low suds, it's designed to keep hair healthy and shiny. Also, enjoy a soap-free formula that cleans your baby without stripping the natural moisture with Soothing Bath Wash. And for sweet smiles and giggles during bath time, turn to Bouncing Baby Bubbles! 


For the Mom-To-Be

elasticity oil

Noodle & Boo also specializes in safe and soothing products for the soon-to-be mom! Itty Bitty's favorite product for mom is the Elasticity Oil. Containing Calendula extract to calm skin and grape seed oil to soothe it, this moisturizing formula protects against stretch marks, enhances skin elasticity, and eliminates a dry and itchy belly. 

For skin resiliency and restoration look no further!

Here's to smooth and healthy skin for moms and babies! 

-The Girls at Itty Bitty Bella

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Christmas Clutter Contained

Jan 02, 2014 | By

Beep. Vrooom! Ding. Whoosh...goes the sounds of all your little one's new Christmas favorites, as they zip across your game room or kitchen floor. We know that Christmas fun is still very much under way at your busy abode!

Now that Santa has come and gone and all the presents have been unwrapped, do you find yourself wondering where all the new toys and trinkets are going to go? When it comes time to clean up the living room Lego world or the bedroom tea party, how will you ever find all of these new items a home? Not to worry, here is a look at some of our favorite organizers for you and your little ones. 

3 Sprouts Storage Bin

hippo storage bin

Whether it's action figures, games, stuffed animals, trucks, or blocks, these handy storage bins by 3 Sprouts are ready to hold whatever loot you need. With their sturdy canvas structure and cute, whimsical animal image, they make for ideal organizers to display in your child's bedroom or game room. However, they are small enough and easily totable should you need to store them away in a closet or under a large desk. 

3 Sprouts Storage Caddy



If only toys just stayed in bedrooms or play rooms! But as any parent knows, they manage to take over the bathroom, car, and probably grandma's house too. For these locations, the 3 Sprouts caddy makes for an excellent organizer option. The perfect, compact carrier to fit in between car seats or inside your bathroom closet. This fun caddy is ready to hold your child's favorite bath-time trinkets as well as their car-time coloring book and crayon set. 

Clear the Clutter

animal storage bins

Small enough to be stored out-of-sight, but cute enough to brighten up your kid-friendly spaces, let 3 Sprouts go to work for you! And don't stress about where all the fun is going to be stored. Let these adorable storage bins and caddies tidy up your home with a simple one-step set up.

Oh the joys of organizing the kiddos!

-The Girls at Itty Bitty Bella

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