What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

MD Moms

Mar 19, 2011 | By
Times are changing for the changing table. At least that what pediatrician moms Diane and JJ believe. And if you're sick of sneezing over baby powder, fighting with the diaper cream container, and oh yeah, packing a gazillion products in your diaper bag so that you're covered no matter what...then you believe it too.

After years of hearing the same skin-care complaints in their pediatric offices and years of raising little one's themselves, Diane and JJ finally put an end to lack luster infant skin care products- or at least offered up a better solution!

MD Moms combines a pediatrician's knowledge with a mother's instinct and wisdom to create a line of skin care products idea for baby's delicate skin.

MD Moms boasts...
  • Gentle, yet highly effective ingredients
  • Pure, natural ingredients
  • Hypoallergenic formula
  • Concentrated formulas- small does, big results
  • Protection from environmental damage
  • "Double-Duty" products
  • Easy, one-handed use
  • Modern aesthetics and design
  • Easily travels everywhere you do!

The cleansing towelettes keep baby clean from cheeks to cheeks! The alcohol-free blend of marine silk, vitamins E and B5, organic aloe and comfrey provides moisturizing and antioxidant benefits for you little ones. The ginger and chamomile in each wipe soothe and calm even the most irritated skin.


The gift set makes the perfect shower gift. The Moisturizing Balm, Soothing Bottom Relief and the Delicate Skin Comfort are the three basic products that will get you through almost anything!

The mixture of natural ingredients in the moisturizing balm are good enough to eat! The quick-absorbing, lightweight formula is ideal for maintaining the skin's natural moisture barrier. Shea butter, aloe, oat, avocado oil and other luxurious ingredients combine to make a lotion you will love using yourself. Don't worry, we won't tell!

Delicate Skin Comfort- Finally, a talc-free baby powder that will not have you sneezing and leaving a mess each time you use it! The liquid formula goes on like a lotion, but then quickly transforms into a silky dry powder to keep even the littlest of crevices dry and cool.

Diaper rash. Every baby gets it, nobody likes it. The Soothing Bottom Relief- a lightweight lotion that smooths on white then turns clear to protect, soothe, heal and moisturize little baby bottoms- will clear up even the worst case. No more diaper rash. Sound good? We thought so!


Kiss cradle cap goodbye! MD Moms Gentle Scalp Rub helps brush away flakes and scales that are associated with cradle cap. It's mild enough for everyday use to leave baby's scalp and hair clean, moisturized and soft.


As the summer sun starts to show it's face don't forget to protect both you and your baby. Skip the messy lotions that make for teary eyes and sticky skin. Instead give MD Moms Babysafe Sunscreen Towelettes a chance. You won't be disappointed! Don't worry about getting the right amount either- each towelette has enough sunscreen to cover the average 2 year old from head-to-toe.

Pop into Itty Bitty Bella to try all of the MD Moms products. Don't forget to stock the diaper bag and the nursery!

- The Girls at Itty Bitty Bella

UPPAbaby Strollers

Mar 14, 2011 | By
We now know strollers. We have tested stroller after stroller to make sure that we were providing you with the best, the safest, the latest and the greatest.

We know you're bombarded with dozens of options when it comes time to select a stroller, so we took it upon ourselves to do the homework for you. What we found? UPPAbaby. What makes it different, you ask? The details.

uppa stroller
Vista Mica (silver) shown with chassis, stroller seat and bassinet.

One package. One purchase. Everything you need. When you purchase the UPPAbaby Vista stroller system everything you need to start comes in one convenient package- the stroller frame (or chassis), the stroller seat w/ bumper bar, the bassinet w/ cover, and the stroller basket. Described as "part sports car, part sports utility-vehicle", UPPAbaby Vista is built for luxury and performance- for both the urban jungle and rugged country streets.

Vista is built to adapt to several different infant seats including Peg Perego, Chicco, Maxi-Cosi and Graco. A simple infant seat adapter (by UPPAbaby) suited to your particular infant seat takes your infant from vehicle to stroller without missing a beat.

uppa gear
Vista Cole (slate blue) with bassinet.

If you (or your baby) prefers, you can begin placing your infant in the bassinet from birth. Because they are laying flat  you don't need to worry about the age/weight restrictions of a typical stroller seat. Comfy, cozy and safe, your itty bitty will be content  in the stroller during any excursion.


Vista Denny (red) with stroller seat and sunshade pulled down.

From 3 months old until 50lbs your child can enjoy the stroller seat facing either you or the world. With one click the stroller seat snaps out of the frame and rotates 180 degrees. The built-in sun shade is an added plus. With one pull it extends beyond the visor to protect your child from the suns' rays. When not in use it hides out sight tucked against the visor.

The chassis is designed to hold both the stroller seat and bassinet at a higher elevation than a traditional stroller. This allows for you to be closer to your child and for your child to get a better look at the world around them. 

Speaking of height, if you and your spouse happen to be different heights (which let's face it, are most couples are!) the handle bar adjusts with just one click. It's just another UPPAbaby detail that will leave you wondering how you ever lived without it!


UPPAbaby Denny (red) shown with both the Rumble Seat and Piggy Back.

Thinking of growing your family? The UPPAbaby stroller effortlessly goes from 1 child to 3 children with 2 easy attachments. Each sold separately, you can purchase each seat as you need it and keep it attached only when in use. No more worrying that your stroller will be outdated or out of style by the time baby #2 (or even #3, 4, or 5!) comes- UPPAbaby promises to be one investment you will not regret!

In case you need some more convincing, stop by Itty Bitty Bella and we'll show you just how much this stroller can do. You can take it for a test drive, look at all the 2011 colors and learn about even more of it's features- snack tray, insured travel case, cup holders, fabric swaps to update your look, locking rear wheels, locking front wheels (for jogging!)...the list goes on!!



Until you get in to see us, check out our video. We showcase some of our favorite features...but trust us when we say we couldn't show everything! UPPAbaby has so much to offer you really need to get out and see it for yourself.

See you soon!

- The Girls at Itty Bitty Bella

Related Posts:

Choosing a Stroller...it's a Walk in the Park (UPPAbaby Cruz)



Baby Registry - Memphis

Mar 11, 2011 | By Brent Singley


Registering at Itty Bitty Bella is a fun, easy process that puts you in control of your registry and allows you to choose exactly what you want- and exactly what you don't want (No smocking! No animals! No green!). You can register for anything and everything in the store- from strollers to bottles, newborn to 4T apparel, and room decor and bedding to suite any age, taste and style. All we ask is that you call to set up an appointment so that we can be sure to staff accordingly. We want to be able to devote our full attention to you during your registry experience!

We've put a lot of thought, detail and time into our registry so that you are able to truly benefit from our outstanding customer service, product selection and attention to detail. From planning the nursery to holding specific handmade pieces for your guests to purchase, we've got you covered!

Of course, there are perks to registering at Itty Bitty Bella. A couple of these include 15% off all hostess and attendant gifts at both Itty Bitty Bella and Bella Vita as well as 15% off all items not purchased from your registry. We don't want you bringing home baby without being fully prepared and stocked!

If you have any questions about our baby registry, contact the Girls at Itty Bitty Bella. Appointments are required to create a registry, so simply give us a call to see available times. We're excited to start working with you!

- The Girls at Itty Bitty Bella

Phone: (901) 457-7846
Email: tweet@shopittybittybella.com
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