What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Rest Easy, Mama | Owlet Smart Sock 2

Oct 30, 2017 | By Claire Martin

Introducing the Owlet Smart Sock 2, a must have for all new and seasoned mamas! Rest easy when you bring your little one home from the hospital and monitor their vitals just the same. This little sock fits snugly on your itty bitty's foot to monitor their heart rate and oxygen levels. Even when you're in the next room, you can see their levels in real time via phone app! Better yet, there's no wires or dying batteries- this tech uses bluetooth technology and rechargeable batteries.

Pulse Oximetry

The Smart Sock 2 uses the same technology as hospitals to measure heart rate & oxygen levels. Instead of a finger clip, this high-tech sensor is embedded in the fabric of a flexible sock.  The sensor will never burn or cause physical discomfort.

Comfort is Key

We know little ones are the first to let you know if they're uncomfortable! Fortunately, the sock is made from flexible fabric that gently wraps around the bottom of the foot and ankle. By leaving the toes free to wiggle, baby won't be bothered one bit. There are also 3 sizes available to account for growth spurts from the get-go.


Hand in Hand

The data is sent via bluetooth in real time to an iPhone or Android app. Keep tabs on their vitals from the next room with a 100ft improved wireless range. The app also stores all data for historical review and statistics.

Instant Alerts

Should something be detected out of the ordinary, the app will notify you immediately via push notification. So, rest easy, mama! This one is handled.




Call us at 901-457-7846 to place your order, add to your registry, or learn more info! We'll be happy to add some peace of mind to your hectic, love-filled mama-life.

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Itty Bitty Bella Baby Registry

Oct 23, 2017 | By Claire Martin

Registering at Itty Bitty Bella is a fun, easy process that puts you in control of your registry and allows you to choose exactly what you want- and exactly what you don't want (No smocking! No animals! No green!). You can register for anything and everything in the store- from strollers to bottles, newborn to 4T apparel, and room decor and bedding to suite any age, taste and style. All we ask is that you call to set up an appointment so that we can be sure to staff accordingly. We want to be able to devote our full attention to you during your registry experience!

We've put a lot of thought, detail and time into our registry so that you are able to truly benefit from our outstanding customer service, product selection and attention to detail. From planning the nursery to holding specific handmade pieces for your guests to purchase, we've got you covered!

Of course, there are perks to registering at Itty Bitty Bella. A couple of these include 15% off all hostess and attendant gifts at both Itty Bitty Bella and Bella Vita as well as 15% off all items not purchased from your registry. We don't want you bringing home baby without being fully prepared and stocked!

If you have any questions about our baby registry contact the Girls at Itty Bitty Bella. Appointments are required to create a registry, so simply give us a call to see available times. We're excited to start working with you!


- The Girls at Itty Bitty Bella

Phone: (901) 457-7846
Email: tweet@shopittybittybella.com

Itty Bitty Registries | In September

Oct 04, 2017 | By Claire Martin

We think the winter is a wonderful time for a little one to enter the world! Imagine cozy snuggles with your itty bitty while the weather cools down outside and our homes become festive gathering places for family and friends. What a great time to welcome a new member of the tribe! We think these beautiful mamas-to-be would agree. We had such fun helping them build their registries this month for their babes arriving in October through January! From gear essentials, soft pjs, & must-have swaddles, our registered mom always choose the best for their little ones yet to come.










Are you expecting an itty bitty soon? Don't forget to register with your favorite store! Learn more about our registry here and some of the perks involved (like 15% off!) We'd love to schedule an appointment with you and get started on this beautiful journey. Call us to set up your registry at 901-457-7846.

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Ju-Ju-Be's Brand New Look

Aug 27, 2017 | By Claire Martin
diaper bags
Finally, diaper bags just for dad. 

As far as being a great dad goes, he's already got it in the bag! Let Jujube help him show it off with a new line of diaper bags designed just for him. Minimal and masculine, these powerhouse packs are ideal for helping him keep up with the kiddos on the go, all in a style he'll love. Check out a few of our favorites!

gray backpack
gray duffle
black backpack
black crossbody
gray backpack

Mamas, don't feel left out just yet. We have some new colors just for you, too! Introducing a stylish stripe & monochromatic, modern print in classic shapes.
east hampton
knight stars

Planning ahead? Be sure to put these on your registry to be organized from the get-go. 

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