What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Wrap Your Itty Bitty in Love with Little Giraffe

Jun 17, 2015 | By Kelly Freeland

Little Giraffe Blankets

Spread the love with Little Giraffe blankets. Made from lush colors and incredibly soft fabrics, Little Giraffe is known for luxury. Choose from a wide array of colors, patterns, and textures to create a baby essential worthy of sharing. Little Giraffe is also the perfect baby shower gift fit for any Itty Bitty prince or princess. And in true southern fashion, everything looks better with a monogram!

Dolce Blanket

Little Giraffe Blanket

The Dolce Blanket is perfect for any new parent and Itty Bitty. One touch and you’ll swoon. This soft, snuggly blanket will keep your Itty Bitty comfortable and cozy at home or on-the-go. 

Chenille Blanket

Little Giraffe Blanket

For the posh Itty Bitty, soft and snuggly chenille make this blanket irresistible. And with an array of colors and textures to choose from, you’re sure to please even the smallest audience.

Mini Blanket

Little Giraffe Blanket

Itty Bitty’s on the move need a lovie that will travel! The mini blanket is the perfect size for Itty Bitty hands to hold and love while on the go. Choose from a rainbow of colors for the adventures that await!

Luxe Giraffe Towel

Little Giraffe Towel

Bathtime made luxurious. Created with faux-fur, your Itty Bitty will be wrapped in love and snuggles long after the bubbles.

Plush just got a whole lot softer with the Little Giraffe collection. Sweet snuggling from the Girls at Itty Bitty Bella!

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Our Groovy Joovy Favorites

Jun 11, 2015 | By Kelly Freeland
At the corner of functional meets hip for the modern family, there's Joovy. It's baby care that's durable and oh-so-convenient for busy families on the go. So there's nowhere you don't go that baby can't go, too, and in ease and style. Joovy's brand is full products sure to be like a nanny in disguise. Check out a few of our new (and longtime) favorites from the baby gear geniuses at Joovy...

Loo Potty Chair

Joovy Loo

This is a new product to Itty Bitty Bella and we're excited to present it. Teaching your child to "go" is a daunting task, but so is the clean up that sometimes surrounds it. The Loo was designed at a world renowned university to limit spills ensuring ease of use and easy clean up.


Joovy Tricycoo

Introducing baby to their first tricycle as early as 18 months, the Tricycoo helps develop balance and coordination while offering parents peace of mind for baby's safety. As children age, the tricycoo can be altered to become a full-fledged tricycle pedaled and steered by baby alone.

Hook High Chair

Joovy Hook

How about your own highchair in a diaper bag? Impossible, you say? The Joovy Hook is a foldable highchair that hooks onto any table holding infants up to 37 pounds and easily fits in most diaper bags. It's comfortable made from deluxe leatherette that's easy to wipe clean.

Boob Bottles

Joovy Boob Bottle

Joovy Boob Bottle

This isn't just one of our favorites, but it's one of yours, too, as an Itty Bitty Bella bestseller. The bottle is designed to make it easy to transition from breastfeeding to bottle feeding and vice versa. It's patented CleanFlow Vent System ensures consistent milk flow and easy clean after feeding.

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Dreamy New Arrivals From BabyHome

Jun 05, 2015 | By Kelly Freeland

Dreamy New Arrivals From BabyHome

Baby gear can be overwhelming, and the options are sometimes endless, but we have great new arrivals from BabyHome that will make mealtime, nap time, and travel easy (and stylish)! From their new bassinet with changing pad to their lightweight and easy-to-fold stroller, the folks at BabyHome have outdone themselves with some of our newest favorite products! 

Air Bassinet

Air Bassinet

A fresh new twist on your favorite bassinet is here! The new addition of a practical changing pad (which easily attaches to the bassinet) is a lifesaver for new moms! A practical mesh window is hidden under the fabric on the side allows you to keep watch over your cutie at all times!

Taste High Chair

Taste High Chair

Taste is a very light, simple and safe high chair with a polished aluminium frame and wide, stable base. Keep your Itty Bitty comfy with a large seat and quilted liner, and cleanup is a breeze with an easy to remove tray!

Emotion Stroller

Emotion Stroller

Emotion stands out for its easy maneuverability, compact folding and lightweight. You can stroll in style with tons of fun and modern color options. With the use of available car seat adapters, Emotion becomes a useful stroller from birth to 55 pounds.

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Join Us For A Shower In Your Honor...

May 18, 2015 | By Kelly Freeland

Baby Shower at Itty Bitty Bella

Whether you're expecting your first bundle of joy or are a busy new mom, we are here to celebrate you and your sweet Itty Bitty! Let us shower you with some of the things your new nest requires.

Special guests from Uppa Baby, Orbit, Ergo Baby, Baeba, and Allison Rodgers Photography will be here to show you some of their newest products and stunning works to inspire you as you prepare for this most joyous time in your life! We will be taking appointments for registries and celebrating with fun treats and Carseat/Stroller system giveaways from Orbit and Vista!

Baby Shower at Itty Bitty Bella
Tuesday, May 19 from 5:00-7:00 PM

Win A Vista!

UppaBaby Vista Stroller

Join us at our Baby Shower for a chance to win a Vista stroller system from UppaBaby! The included bassinet turns your Vista into a baby buggy. With just one hand, you can detach the bassinet and carry your sleeping infant anywhere! 

Win An Orbit!

Orbit Stroller

We are thrilled that you can also enter to win an Orbit stroller/carseat system at our Baby Shower! The G3 features a 60-second car seat installation, a one-handed stroller fold, built-in cup holders, easily adjustable handlebars, and Orbit Baby's ergonomic dock-and-rotate interface, making travel a breeze!

For The Mom-To-Be

Each of our expectant moms will receive a goodie bag filled with some of our Itty Bitty favorites. In addition to Aden + Anais swaddles and Joovy bottles and cups, each mom-to-be will receive a beautifully wrapped gift from Allison Rodgers Photography

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