What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Dreamy New Arrivals From BabyHome

Jun 05, 2015 | By

Dreamy New Arrivals From BabyHome

Baby gear can be overwhelming, and the options are sometimes endless, but we have great new arrivals from BabyHome that will make mealtime, nap time, and travel easy (and stylish)! From their new bassinet with changing pad to their lightweight and easy-to-fold stroller, the folks at BabyHome have outdone themselves with some of our newest favorite products! 

Air Bassinet

Air Bassinet

A fresh new twist on your favorite bassinet is here! The new addition of a practical changing pad (which easily attaches to the bassinet) is a lifesaver for new moms! A practical mesh window is hidden under the fabric on the side allows you to keep watch over your cutie at all times!

Taste High Chair

Taste High Chair

Taste is a very light, simple and safe high chair with a polished aluminium frame and wide, stable base. Keep your Itty Bitty comfy with a large seat and quilted liner, and cleanup is a breeze with an easy to remove tray!

Emotion Stroller

Emotion Stroller

Emotion stands out for its easy maneuverability, compact folding and lightweight. You can stroll in style with tons of fun and modern color options. With the use of available car seat adapters, Emotion becomes a useful stroller from birth to 55 pounds.

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Join Us For A Shower In Your Honor...

May 18, 2015 | By

Baby Shower at Itty Bitty Bella

Whether you're expecting your first bundle of joy or are a busy new mom, we are here to celebrate you and your sweet Itty Bitty! Let us shower you with some of the things your new nest requires.

Special guests from Uppa Baby, Orbit, Ergo Baby, Baeba, and Allison Rodgers Photography will be here to show you some of their newest products and stunning works to inspire you as you prepare for this most joyous time in your life! We will be taking appointments for registries and celebrating with fun treats and Carseat/Stroller system giveaways from Orbit and Vista!

Baby Shower at Itty Bitty Bella
Tuesday, May 19 from 5:00-7:00 PM

Win A Vista!

UppaBaby Vista Stroller

Join us at our Baby Shower for a chance to win a Vista stroller system from UppaBaby! The included bassinet turns your Vista into a baby buggy. With just one hand, you can detach the bassinet and carry your sleeping infant anywhere! 

Win An Orbit!

Orbit Stroller

We are thrilled that you can also enter to win an Orbit stroller/carseat system at our Baby Shower! The G3 features a 60-second car seat installation, a one-handed stroller fold, built-in cup holders, easily adjustable handlebars, and Orbit Baby's ergonomic dock-and-rotate interface, making travel a breeze!

For The Mom-To-Be

Each of our expectant moms will receive a goodie bag filled with some of our Itty Bitty favorites. In addition to Aden + Anais swaddles and Joovy bottles and cups, each mom-to-be will receive a beautifully wrapped gift from Allison Rodgers Photography

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Pello: The New "It" Pillow

Apr 28, 2015 | By
What in the heck is a Pello? No, we aren't spelling it wrong...the Pello is the new "it" pillow for your Itty Bitty! Pello is a luxe floor pillow that goes beyond the standard play mat, positioning pillow, or baby gym.  The pello provides comfort and support, promotes muscle development, and encourages independent play.  These adorable floor pillows are a favorite at Itty Bitty Bella, and here's why...

1. It's Comfy (And Cute)

The Pello is made of 100% cotton and luxe brushed poly with a 100% polyester filler that is non-allergenic and flame-retardant...Which means your Itty Bitty is comfortable, and you can take comfort knowing that you can wash it so easily! The patterns and colors options are endless, so you can find the one that fits your style!

2. It Help Keep Baby Safe (And Healthy)

Some of your sweet little ones may suffer from acid reflux, and the angle of the Pello will help relieve the discomfort they might feel by simply lying flat on a blanket. The Pello is also the safer choice...these soft and cuddly floor pillow offer protection from those hard falls they might take while learning to sit up on their own!

3. It Makes Tummy Time Easier

Tummy time isn't always fun for little ones, but it's a necessary task....Using the soft Pello will make them a little more comfy while they strengthen themselves and develop and grow! 

4. Its Possibilities Are Endless

Playtime, tummy time, nap time, or travel...The Pello floor pillow is an all-around great thing to have! Your Itty Bitty will love how comfy it is, and the positive benefits for your precious babe are out of this world!

5. Baby Sage Approved

Our sweet little shop baby was the perfect test subject for the Pello....and she LOVES it. Here are just some of the ways that Sage has enjoyed her Pello over the past few months!

Sage Using her Pello

Sage using her Pello


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Hello Pello!

Petunia Pickle Bottom: Diaper Bags Packed With Style

Apr 14, 2015 | By

We know that life with your little one brings on an all new kind of busy. Visits to grandma's house, doctor appointments, summer vacations, and play dates with friends are just a few of the stops that might keep you and your Itty Bitty on the go. There's no need to be weighed down by a dull diaper bag...All your outings will be packed with style with a fun new bag from Petunia Pickle Bottom! Check out some of our favorite new styles...

Downtown Tote

Downtown Tote

We love the Downtown tote! This versatile, modern bag travels from the city to the shore, and from baby to beyond. Each tote includes a changing pad and a signature Petunia Pickle Bottom monogram wipes case! You'll be the most stylish mom with this great new bag!

Statement Satchel

Signature Satchel

A chic diaper bag with a modern, structured silhouette, spacious interior, dual handles and a removable cross-body strap. As an added bonus, there are two ways to carry: Over the shoulder and messenger-style using included adjustable, removable long strap. This bag is a new staple for us at Itty Bitty Bella, and we know you'll love it, too!

Altogether Tote

Altogether Tote

A classic tote transformed into a versatile diaper bag that includes Petunia's new removable Take-Along Changing Kit for quick and easy changes on the go. With two carry options, this tote is altogether perfect. As a busy mom on the go, this tote will keep you organized (and stylish) all at once!

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