What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Cruise Around Town with Veer

Jan 16, 2018 | By Claire Martin


We have a brand new gear favorite around here, mamas! Looking for a transitional & recreational option for your littles? We’ve found the perfect solution. The new Wagon Cruiser from Veer can take your tots from infant to toddler and beyond with its many accessories and features. 



The wagon’s large, knobby tires are perfect for pavement, sand or anywhere off-road. It also doesn’t hurt that it is the ONLY wagon allowed inside Disney parks!



For your tiniest ones, snap in a car seat or use the bedding insert for naptime. Older kids can be buckled in for lots of fun on the go.



Need to haul snacks, milk and more? The wagon can utilize up to six cup holders and has plenty of space to carry all of your little’s necessities.

Available Accessories

  • Retractable Canopy
  • Foldable Storage Basket
  • Carseat Adapter
  • Travel Carry Bag
  • Cup Holder
  • Nap System
  • Toddler Seat
  • Drink & Snack Tray

Specs & Features

  • 3 point passenger harness
  • Adjustable handle height
  • Push forward or pull behind
  • Large, all-terrain airless tires
  • Sidewalls and handle snap flat for easy storage and transport
  • Brake system
  • Front suspension for comfort


Do more together as a family with a versatile, functional way to cart the kiddos around. We're dreaming of warm days at Shelby Farms, exploring the Greenline or toting itty bitties around the zoo. Available now at Itty Bitty Bella. Happy Cruising!

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Rest Easy, Mama | Owlet Smart Sock 2

Oct 30, 2017 | By Claire Martin

Introducing the Owlet Smart Sock 2, a must have for all new and seasoned mamas! Rest easy when you bring your little one home from the hospital and monitor their vitals just the same. This little sock fits snugly on your itty bitty's foot to monitor their heart rate and oxygen levels. Even when you're in the next room, you can see their levels in real time via phone app! Better yet, there's no wires or dying batteries- this tech uses bluetooth technology and rechargeable batteries.

Pulse Oximetry

The Smart Sock 2 uses the same technology as hospitals to measure heart rate & oxygen levels. Instead of a finger clip, this high-tech sensor is embedded in the fabric of a flexible sock.  The sensor will never burn or cause physical discomfort.

Comfort is Key

We know little ones are the first to let you know if they're uncomfortable! Fortunately, the sock is made from flexible fabric that gently wraps around the bottom of the foot and ankle. By leaving the toes free to wiggle, baby won't be bothered one bit. There are also 3 sizes available to account for growth spurts from the get-go.


Hand in Hand

The data is sent via bluetooth in real time to an iPhone or Android app. Keep tabs on their vitals from the next room with a 100ft improved wireless range. The app also stores all data for historical review and statistics.

Instant Alerts

Should something be detected out of the ordinary, the app will notify you immediately via push notification. So, rest easy, mama! This one is handled.




Call us at 901-457-7846 to place your order, add to your registry, or learn more info! We'll be happy to add some peace of mind to your hectic, love-filled mama-life.

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Ju-Ju-Be's Brand New Look

Aug 27, 2017 | By Claire Martin
diaper bags
Finally, diaper bags just for dad. 

As far as being a great dad goes, he's already got it in the bag! Let Jujube help him show it off with a new line of diaper bags designed just for him. Minimal and masculine, these powerhouse packs are ideal for helping him keep up with the kiddos on the go, all in a style he'll love. Check out a few of our favorites!

gray backpack
gray duffle
black backpack
black crossbody
gray backpack

Mamas, don't feel left out just yet. We have some new colors just for you, too! Introducing a stylish stripe & monochromatic, modern print in classic shapes.
east hampton
knight stars

Planning ahead? Be sure to put these on your registry to be organized from the get-go. 

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Set SALE this Summer

Jul 06, 2016 | By Kelly Freeland

Maxi Cosi

It's the time of year where everyone is piling in the car and trucking off on summer adventures, with the little ones in tow! Stay safe, and get saving, with 20% off any of Maxi Cosi's car seats and accessories now through August 10th, 2016. 


Terms & Conditions: Offer valid through August 10, 2016. Cannot be combined with any other offer. Past purchases cannot be adjusted. Rachel Zoe Collection excluded. Other exclusions may apply. Accessories sold separately. 

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