What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Sweet Bundles of Baby Joy!

Aug 01, 2011 | By
We’re proud as ever to announce the newest addition to Itty Bitty Bella: Bundles. A whole lot of great information bundled into one event, this in-store seminar series brings in the local experts to discuss the latest in baby- and toddler-care products and gear, and parenting and childcare tips.

Bundles will be held every second Thursday of the month at Itty Bitty Bella at 10 o’clock am. So mark your calendars. And don’t forget to bring the hubbie, grandmas, friends and anyone else you think needs to be here.

First up in our Bundles series on Thursday, Aug. 11. at 10AM is Jennifer Brown from Baby Wearers of Memphis. She’ll demonstrate how to safely and effectively use the Baby K’Tan and Ergo baby carriers. (Plus, as a little happy for all those attending, we’ll offer 15 percent off both carriers that day only for attendees.)

Other topics in the works include infant massage, lactation consultants, fitness during and after pregnancy, preserving precious memories…and so much more!

We’ve been wanting to put our Bundles series together ever since we opened Itty Bitty Bella’s doors. Makes perfect sense, don’t you think? After all, we’re not the kind of store (or people) that believes in simply selling you what you need.

We believe in getting you what you need.

Not just the gear and all the things that accompany baby, but also the resources and professionals who can provide advice and know-how to get you and your little one well on your way.

Whether it’s the highest-quality bedding and clothing, cribs, strollers, right down to the blankets you wrap your little bundles in. Even the best local childcare experts to help you better navigate the baby and toddler world—we’ll get them to you, once every month, right here at Itty Bitty Bella, and all in a neat, tight bundle of information.

So, stay tuned—more Bundles are in the making!

- Stephanie

On the Go Favorites

Jul 13, 2011 | By
Planning any beach getaways this summer or simply headed to the neighborhood field to watch a junior league game? Don't forget to pack the GoPod for your little one to enjoy.



The GoPod is a portable play center for your growing little one. With four different  height adjustments, you can pack it anywhere for years to come. Each GoPod features a snack up, cup holder and four clip stations for toys. Our favorite feature, however, is the sleek design that allows it to fold up easily and slide into it's slim carrying case (just like those nifty lawn chairs we all have!).

The fantastic designers didn't stop at the GoPod though, they continued to develop our 2nd favorite "On the Go" product, too.  For all you nay-sayers that think napping on the go is not possible, we're here to tell you that yes, it's possible! Napping on the go can work and can be easy.

If you're thinking that we're going to tell you to fold up the pack n' play, wrestle it into the case and then shove it in the car wherever there's a spare corner (or spare trunk is more like it....) then you're totally wrong. That doesn't seem very efficient to us at all!



The PeaPod is just as clever as the GoPod, but instead it is a travel bed that fold up to about the size of a Frisbee. Forget the clunky, chunky pack n' plays, the PeaPod is your new best friend. Whether you're heading across town to a friends house or packing up to head on vacation, the PeaPod is your travel bed that is actually designed to travel.

Three different models each feature a different base pad. The first model is great for newborns, or for those who plan to use it at home, at the beach or other areas with a soft ground. It does not come with a mattress, but instead has a tent-like floor. The second version comes with a slim self-inflating mattress that is ideal for naps and great everyday comfort. The most luxurious is the blow up mattress (featured) that is great for hotel sleeping and long nights.

No matter which mattress version you choose, each tent has breathable mesh sides that allow you and your baby to see each other clearly. Roll down the cover if they're napping (as shown) so as not to distract them.

Any getaway be it short or long, close to home or across the world is made easy breezy with our favorite "on the go" products!

- The Girls at Itty Bitty Bella

Bumbleride Strollers- The Ride of Your Life

Jul 09, 2011 | By
Yes, folks you read right. Bumbleride strollers are now available at Itty Bitty Bella. We've been listening, and although we still LOVE the UPPABaby (and you do to), there's nothing wrong with options...and a little healthy competition!

As a lightweight, urban jogging stroller Bumbleride takes the cake. They are not only durable, rugged and built to last, but they are absolutely works of art as well. From the sleek lines to the striking color combinations there's nothing not to love about Bumbleride.





The Indie is one of their best selling models. It's a basic, go to all-terrain stroller that is anything other than ordinary. Easily snap your infant carrier onto the stroller or lay your baby snugly in the stroller seat and you're off to the races.

Must-have features such as a quick full reclining seat, a SPF 45 sun canopy, and adjustable footrest ensures a happy, comfortable baby every time you use your Indie. (And lets face it, a happy, comfortable baby is a happy, comfortable momma!)

One feature we love that's just for you parents- an adjustable handlebar. Now you and your taller/shorter spouse can push the stroller with comfort and ease.


Expecting twins? Well congratulations! The Indie Twin encompasses all of the fantastic features of the Indie in a twin side-by-side stroller.


If a more compact umbrella stroller meets your needs, then consider the Bumbleride Flyer. All jazzed up, this is not your typical umbrella stroller. Our favorite feature- the rotating handlebar so you can have baby facing you or looking out into the world.


If you're looking to carry your infant in the Flyer you have two great options. You can attach your infant seat or use the Bumbleride Carrycot.  The carrycot easily attaches to the stroller seat/frame and allows your infant to by laying snug and secure.


Bumbleride has incredible head/neck support, which makes their strollers great for instant use after your baby comes. The Flite, a sister to the Flyer is a light, is a compact stroller that offers you everything you need, plus a little more. You can even attach an infant seat to it's slim frame.


They have already started to arrive, so come in and see them for yourself. We're so excited!!

- The Girls at Itty Bitty Bella

You're Getting Sleepy...

Jun 15, 2011 | By
Or at least you hope! If you're having trouble getting your little one to sleep, then pay close attention. Our Itty Bitty Bella mom's swear by these life-saving sleep aides!


Children, especially babies, are soothed by soft, rhythmic sounds. Many experts (and mom's!) believe this is because that's exactly what baby heard for nine months in the womb. Makes sense, doesn't it! So when you take a stuffed animal and combine it with the sleepy sounds that babies love, you're left with one fantastic, kid-friendly product.

The Sleep Sheep and Giraffe are expertly disguised noise machines that attach to the outside of a crib, bed post or stroller to help soothe your little guy or gal into dreamland. Each animal is equipped with 4 different sound settings (water falls, rain, jungle noises, heartbeat, etc.) and two timer settings (up to 45 mins.). We love the volume dial, fully equipped with a wide range of options!


The Nap Nanny will soon be your best friend. It's a portable recliner that features the softness of a blanket, the contour of an infant seat and maximum stability to help your baby rest peacefully. Not only is it great or sleeping, you can feed your baby his/her bottle while they are strapped in or they can play and relax.

Weighing in at only 3 pounds, the Nap Nanny can travel around the house so you can get chores done while keeping your baby close. Some mom's believe that the delicate angle of the seat is great for babies with colic, and for those babies that don't enjoy sleeping flat.


Let your child drift off to sleep with their favorite lovey in hand. They're the perfect size for any age to cuddle against their cheek, and every child loves the soft, fuzzy blanket and smooth satin trim.


Ever heard of a WubbaNub? It's a pacifier and a plush toy in one. The medical grade silicone pacifier is securely attached to the plush toy to help the pacifier stay in your infants mouth, resulting in a peaceful sleep for the both of you. Expertly weighted, the plush toy is designed to hold the pacifier in your baby's mouth, just as you would have to do if it were 3:00am and it kept falling out! The plush toy also helps babies manipulate the pacifier themselves at a younger age since they have a larger surface area to work with.


Give your sweet baby a nice place to sleep no matter where they are! Keep a Serena and Lily Moses Basket at your house or at Grandma's so there's always a place for them to nap when they need it most. The firm but comfortable mattress and well constructed sides will keep them safe, contained and snuggled in for a quick nap or a long night's sleep.

Sweet Dreams!

- The Girls at Itty Bitty Bella
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