What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Modern Motherhood Made Easy

Feb 22, 2016 | By

New Styles from Petunia Pickle Bottom Diaper Bags

Petunia Pickle Bottom Diaper Bag

Step out in the spring sunshine with Petunia Pickle Bottom diaper bags! Embrace the warm weather and this special season in life with styles that combine chic style, bold patterns, and smart design. Take a look at a few of our favorite new features from this popular brand: 

New: Boxy Backpack

Petunia Pickle Bottom Diaper Bag

A modern mother's quintessential companion, the iconic Boxy Backpack now features a newly updated design, lighter weight construction, and comes with Stroller Straps. This top-selling diaper bag ensures that every detail is at the ready with a clever built-in changing station, organizational pockets, and multiple carrying options. It is available in a variety of trend-setting prints, colors, and fabrics.

New: Crossover Clutch

Petunia Pickle Bottom Diaper Bag

With effortless sophistication and endless style, the day-to-night Crossover Clutch totes baby essentials expertly with a sleek main space and a fold-out, removable changing pad. It can cleverly be carried as a clutch, wristlet, or cross-body. Finally, a diaper bag that dad can feel good about carrying.

For Dads

Petunia Pickle Bottom Diaper Bag

Compact and tech-friendly, the Sons of Trade Satellite Sling keeps travel smart with slew of fast-access pockets, a headphone pass-through and the versatility to convert to a diaper bag when used with the Capable Changing Kit. Finally, a diaper bag that dad can feel good about carrying. 


Playful New Patterns

Petunia Pickle Bottom Diaper Bag

Bright and cheery, or subtle sophistication, the new patterns from Petunia Pickle Bottom offer something for every kind of mother. Pick up your favorite, or pick up a few for every occasion!

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Petunia Pickle Bottom: Diaper Bags Packed with Style

Help From The Elves...

Dec 19, 2015 | By
Sometimes it’s difficult to know what little gifts will bring your greatest gift as much joy as they have brought to you! Not to worry, Itty Bitty Bella has a way with babies, and we’ve narrowed down the top picks that will be perfect to pull out of a pint sized stocking. 

Angel Dear Lovies

Angel Dear Lovies

Every baby needs a security blanket, but these sweet lovies are the ones they would have written to the North Pole for! Soft as a cloud with the perfect sized animal head to easily carry along, these little blankets bring smiles and comfort wherever they go. 


Eeboo Tell Me A Story Cards

eeboo Story Cards

Beautifully illustrated to capture the attention of little ones, this set of 36 cards provides the components for children and adults to make up their own stories. Thematically linked but open-ended in design, Eeebo encourages creative thinking for parents and children alike. 


NawGum Teether

Nawgum Teether

Have a teething babe who just can’t seem to find any comfort? Meet NawGum, an all-in-one teether to soothe even the fussiest baby. BPA free, and made of food-grade silicone, NawGum has unique textures placed in just the right spots for easing painful areas. (It’s even dishwasher safe!)




Little Jellycat Chime Toys

Jellycat Animals

Who doesn’t want a companion to open their presents with? Silky soft and the perfect size for a big squeeze from a tiny tot, these sweet little toys would make any Christmas morning complete. 




Freshly Picked Mocs

Freshly Picked Mocs

Shhh… do you hear that? It’s the pitter patter of little moccasins, arriving from the North Pole! Whether you’re after muted metallics, simple neutrals, or something more playful, Freshly Picked’s soft, quality leather shoes are perfect for protecting your wee one’s feet. 


Skip Hop Placemat

Skiphop Placemat

Do you have a little mess maker on your hands? More than just a gift for your Itty Bitty, the Skip Hop placemat is great for helping Mom keep things clean and tidy. Made of soft, non-slip silicone, this mat has a raised edge for containing spills, and can easily be folded up for any Mom on the run. 


Skip Hop Stainless Steel Sippy Cup

SkipHop Steel Sippy Cup

Tired of those plastic sippy cups rattling around in your cupboard? This stainless steel bottle is the answer to your dilemma, and is perfect for keeping drinks cool without chilling little hands. With a handy wrist strap and pop up lid, you’ll wonder why Santa didn’t bring you one!

 
Green Toys Animals on Wheels

Green Toys Animals

Sometimes simplicity is the name of the game. Whether your little ones want to be the ringleader of a pretend circus, be a farmer for the day, or need a trusty companion for an imaginary fishing trip, these 100% safe, recycled plastic little toys are sure to become a trusted favorite.


Skip Hop Light Up Surfers

Light Up Surfers

The elves didn’t forget your little water baby when they were planning Christmas this year. Skip Hop’s light-up surfers are an easy way to make bath time even more delightful! An aqua surfboard floats on the surface of the water, so your little one can practice ‘hanging ten’ with their favorite glowing bumble bee and owl friends. 


Hape Little Ship

Hape Little Ship

All aboard! A gentle push is all it takes to send this ship across an ocean full of waves. Watch the ship rock and roll as you tell a story about its voyage. Set the course to Christmas!

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Motherhood Made Eas(ier)...

Oct 07, 2015 | By

Top Nursing Products

New motherhood is a precious time in the life of any woman, but it’s also a moment in time where you especially appreciate tips, tricks, and products that help make smooth sailing in a time of such sweet transition. Itty Bitty Bella is here to congratulate you on your little blessing, as well has suggest six products that are perfect for any new mom.

Joovy Boob Bottle

Joovy Bottles

When it comes time to transition your babe from nursing to bottle feeding, the Joovy Boob Bottle will step in and become your new best friend. You’ll love the convenience, and your little one will love the comfort of the bottle’s naturalistic feel. 

Joovy Nood Nipple

Joovy Nood Nipple

The ideal companion to the Joovy bottle, the Joovy Nood Nipple replicates the latch, and the intimate bond, that your baby has developed with you. More pliable than the average bottle nipple, the Joovy nipple allows your baby to position it just as they do during breastfeeding.

Joovy Breast Pump Adapter

Breast Pump Adapter

The last thing any new mom wants is to be cleaning up messy breast pump spills. The Joovy Breast Pump Adapter makes pumping directly into Joovy Boob Bottles a simple, (and clean!), process. 

Aden + Anais Serenity Star

Aiden + Anias Serenity Star

The baby gadget you never knew you wanted, the Serenity Star is the all-in-one tool any nursing mom will love. This ingenious device acts as a clock, nightlight, sound machine, room temperature indicator, and a digital nursing diary. Tracking feedings has never been simpler!

Baby K’tan

Baby K'tan

When what you really need is a set of free hands, Baby K’tan has your back. This popular product is a ready to wear wrap, with all the easy and comfort of your favorite t-shirt. Your baby will be snug close to your heart, and you’ll proceed through your day with hands-free ease.

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Beach With Baby 101

Jul 10, 2015 | By

Babiator Goggles

You only get to the beach so often so when you do, you want to do the beach right. With baby, that can be a challenge. Let us show you how to beach with baby and do it well to achieve sun and fun all day long for moms and dads and babies, too.


Go-Pod and PeaPod by Kid Co.

Go Pod

From on the go to take it slow, the Go-Pod is a versatile and foldable activity seat for baby to kick her toes in the sand. Then when the fun's been had, the PeaPod is a baby sized tent for napping away from the sun's rays.

Babiators Sunglasses and Goggles

Babiator Glasses

Take baby sun protection to mach 3 with Babiators. Safe with 100% sun protection and durable with flexible frames and shatter proof lenses, the sunglasses and goggles mean more play all day.

Sand Play Set by Green Toys

Green Toys Sand Play Set

Give your kids classic fun with an eco-modern twist on play. This sand play set takes the old sand bucket and shovel to the next level. Made from 100% recyclable material and US-made cotton rope, it's an socially and ecologically conscious way to play.

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