What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Our Groovy Joovy Favorites

Jun 11, 2015 | By
At the corner of functional meets hip for the modern family, there's Joovy. It's baby care that's durable and oh-so-convenient for busy families on the go. So there's nowhere you don't go that baby can't go, too, and in ease and style. Joovy's brand is full products sure to be like a nanny in disguise. Check out a few of our new (and longtime) favorites from the baby gear geniuses at Joovy...

Loo Potty Chair

Joovy Loo

This is a new product to Itty Bitty Bella and we're excited to present it. Teaching your child to "go" is a daunting task, but so is the clean up that sometimes surrounds it. The Loo was designed at a world renowned university to limit spills ensuring ease of use and easy clean up.


Joovy Tricycoo

Introducing baby to their first tricycle as early as 18 months, the Tricycoo helps develop balance and coordination while offering parents peace of mind for baby's safety. As children age, the tricycoo can be altered to become a full-fledged tricycle pedaled and steered by baby alone.

Hook High Chair

Joovy Hook

How about your own highchair in a diaper bag? Impossible, you say? The Joovy Hook is a foldable highchair that hooks onto any table holding infants up to 37 pounds and easily fits in most diaper bags. It's comfortable made from deluxe leatherette that's easy to wipe clean.

Boob Bottles

Joovy Boob Bottle

Joovy Boob Bottle

This isn't just one of our favorites, but it's one of yours, too, as an Itty Bitty Bella bestseller. The bottle is designed to make it easy to transition from breastfeeding to bottle feeding and vice versa. It's patented CleanFlow Vent System ensures consistent milk flow and easy clean after feeding.

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Dreamy New Arrivals From BabyHome

Jun 05, 2015 | By

Dreamy New Arrivals From BabyHome

Baby gear can be overwhelming, and the options are sometimes endless, but we have great new arrivals from BabyHome that will make mealtime, nap time, and travel easy (and stylish)! From their new bassinet with changing pad to their lightweight and easy-to-fold stroller, the folks at BabyHome have outdone themselves with some of our newest favorite products! 

Air Bassinet

Air Bassinet

A fresh new twist on your favorite bassinet is here! The new addition of a practical changing pad (which easily attaches to the bassinet) is a lifesaver for new moms! A practical mesh window is hidden under the fabric on the side allows you to keep watch over your cutie at all times!

Taste High Chair

Taste High Chair

Taste is a very light, simple and safe high chair with a polished aluminium frame and wide, stable base. Keep your Itty Bitty comfy with a large seat and quilted liner, and cleanup is a breeze with an easy to remove tray!

Emotion Stroller

Emotion Stroller

Emotion stands out for its easy maneuverability, compact folding and lightweight. You can stroll in style with tons of fun and modern color options. With the use of available car seat adapters, Emotion becomes a useful stroller from birth to 55 pounds.

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Pello: The New "It" Pillow

Apr 28, 2015 | By
What in the heck is a Pello? No, we aren't spelling it wrong...the Pello is the new "it" pillow for your Itty Bitty! Pello is a luxe floor pillow that goes beyond the standard play mat, positioning pillow, or baby gym.  The pello provides comfort and support, promotes muscle development, and encourages independent play.  These adorable floor pillows are a favorite at Itty Bitty Bella, and here's why...

1. It's Comfy (And Cute)

The Pello is made of 100% cotton and luxe brushed poly with a 100% polyester filler that is non-allergenic and flame-retardant...Which means your Itty Bitty is comfortable, and you can take comfort knowing that you can wash it so easily! The patterns and colors options are endless, so you can find the one that fits your style!

2. It Help Keep Baby Safe (And Healthy)

Some of your sweet little ones may suffer from acid reflux, and the angle of the Pello will help relieve the discomfort they might feel by simply lying flat on a blanket. The Pello is also the safer choice...these soft and cuddly floor pillow offer protection from those hard falls they might take while learning to sit up on their own!

3. It Makes Tummy Time Easier

Tummy time isn't always fun for little ones, but it's a necessary task....Using the soft Pello will make them a little more comfy while they strengthen themselves and develop and grow! 

4. Its Possibilities Are Endless

Playtime, tummy time, nap time, or travel...The Pello floor pillow is an all-around great thing to have! Your Itty Bitty will love how comfy it is, and the positive benefits for your precious babe are out of this world!

5. Baby Sage Approved

Our sweet little shop baby was the perfect test subject for the Pello....and she LOVES it. Here are just some of the ways that Sage has enjoyed her Pello over the past few months!

Sage Using her Pello

Sage using her Pello


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Hello Pello!

Joovy Spoon: Where Walker Meets Highchair

Feb 19, 2015 | By

In the constantly evolving-life changing-beautiful-messy- whirlwind life of baby, there are a few things that are constant: convenience; ease; durability; safety; and comfort. When choosing a product for your Itty Bitty, these factors are never compromised. So, without further ado, let us introduce the Joovy Spoon Walker! 

Joovy Spoon Walker

Joovy Spoon Walker

Joovy has taken a walker and married it with a highchair. No more bulky-baby-gear separates that are modified toward eating OR entertaining. You now have both all-in-one! The Joovy Spoon features three height positions to comfortably adjust with your growing Itty Bitty. With its wide-wheeled base, the Spoon creates a stable support for those who haven’t quite mastered the art of walking, to those who need to be safely contained while mobile. The wider base also prevents little fingers from being pinched during the unavoidable bumps during playtime and exploration; all-while providing plenty of space for snacking and entertaining simultaneously. 

Joovy Spoon Walker

For added convenience, the tray is removable and dishwasher-safe for fast, easy, cleaning. What Itty Bitty parent doesn't love that? And with its sleek, clean design, the Spoon effortlessly blends in with your home, and can collapse flat for easy storage and portability with just a push of a button. 
Joovy Spoon Walker

And what’s more to love, the six yummy seat cushion colors—blueberry, jade, purpleness, greenie, red, and charcoal—will please even the littlest critics, offering cozy comfort and support. 

Maximum Child Weight: 30 lbs.
Maximum Child Height: 33.5 inches
Walker Dimensions Unfolded: 18” H x 25.5” W x 27.75” D
Walker Dimensions Folded: 9” H x 25.5” W x 27.75” D
Walker Weight: 12.3 lbs.

Happy walking and rolling from the Girls at Itty Bitty Bella!

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