What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

So Much Purse-onality!

Aug 16, 2014 | By Stephanie Singley

We have one reason we’re tickled to say, “Good-bye, summer! Hello, fall!”—and that is the Fall 2014 Petunia Pickle Bottom bags, now available at Itty Bitty Bella! As a mommy, you’re always on the go. So why not bring along the perfect bag that not only keeps up with you and your itty bitty’s necessities, but also does it with effortless style!

petunia pickle bottom display

With a rich, vibrant color palette for fall, Petunia Pickle Bottom bags compliment every chic, modern mom while offering the essential practicality needed for busy lifestyles. Petunia Pickle Bottom is known world-wide for their high-end sophistication. Each stylish design offers various organizational options.  And with such exquisite embroidery and fanciful fabrics, who can choose just one?

Sashay Satchel

petunia pickle bottom

petunia pickle bottom

petunia pickle bottom

petunia pickle bottom

petunia pickle bottom

Perfect for the modern-yet-timeless mommy who seeks a chic diaper bag that doubles as a stylish handbag. The vintage inspired prints are irresistibly charming, and offer organizational pockets to hold everything from pacifiers to phones. Streamlined with the capability to easily convert from a shoulder bag to a backpack.

  • Large front magazine pockets
  • Water-resistant lining
  • Removable changing pad
  • Roomy interior with 3 organizational pockets, 2 bottle pockets and a key clip
  • 2 exterior side bottle pockets
  • 2 exterior front and back magazine pockets, 1 with a cell phone pocket
  • PVC-free
  • 13.25”W x 5.5”D X 15”H

Boxy Backpack

petunia pickle bottom black backpack

boxy backpack classically crete

boxy backpack weekend in windsor

boxy backpack beautiful barcelona

This modern classic is perfect for the mommy who loves to be organized, yet versatile. With a built-in changing table, you never miss a beat while on-the-go. And with the various sized pockets—nothing gets lost at the bottom of the bag! As if that’s not enough, it easily converts from a backpack to a messenger bag for those times you want everything within reach.

  • Whisper-quiet magnetic closure
  • Discreet snaps for added security
  • Water-resistant lining
  • Spacious interior with 3 pockets, 2 bottle pockets and a key clip
  • 2 exterior side bottle pockets
  • Zip-out changing station with detachable changing pad, 2 pockets for diapers and wipes and 1 pacifier pouch
  • Magnetic closure plus snaps for added security
  • PVC-free
  • 13”W x 5.5”D x 13.5”H

City Carryall

petunia pickle bottom

petunia pickle bottom

petunia pickle bottom

Perfect for the urban-chic, trendsetter mommy, this bold bag makes a statement wherever it goes! Featuring clever pockets for organization and multiple carrying options, you’ll never be out of style while on-the-go with your little one.

  • Zipper top opening
  • Water resistant lining
  • Large interior space with 3 organizational pockets and 2 bottle pockets
  • Zip-out changing station with detachable changing pad, 2 pockets for diapers and wipes and 1 pacifier pouch
  • 2 exterior side bottle pockets and 2 organizational pockets on the back
  • PVC-free
  • 13 “W x 5”D x 12”H

One of your best accessories is the one who calls you “mommy”, but why not add a little more color and playfulness to this adventure of motherhood—come see us at Itty Bitty Bella to find the Petunia Pickle Bottom Bag you’ve been craving! 

Related Posts and Links:

Petunia Pickle Bottom - Breast Feeding in Style

Hello, Fabulous Diaper Bag

Petunia Pickle Bottom Blog

ERGO 360 - It Has Your Back!

Aug 12, 2014 | By Stephanie Singley

ergo grey 360
Also available in Black/Camel.

We don’t have to tell you why baby’s safety is important. Or why finding a carrier that’s ergonomically designed is just as important for baby’s developing body as it is for your own body. As a new parent, or seasoned parent, you know everything there is to know about keeping your baby safe and healthy. That’s why at Itty Bitty Bella we are head-over-heels in love with the Ergobaby Four Position 360 Baby Carrier.  

Four Different Positions

The Ergo Four Position 360 Carrier gives you the option of wearing the carrier in four different positions:

ergo front inward carry
Front-Inward Carry (from 4 months up to 24 months) How-To Video

ergo front carry
Front-Outward Carry (from 5 months up to 12 months) How-To Video

ergo hip carry
Hip Carry (from 6 months up to 24 months) How-To Video

ergo back carry
Back Carry (from 6 months up to 36 months) How-To Video

Infant Insert 

You also have the option of purchasing the Ergo Four Position 360 Carrier Infant Insert which allows you to carry your bundle in the front-inward position from birth up to four months; helping you stay hands-free and active when needed, while your precious itty bitty stays snuggled close.

Other Features Include:

  • Bucket Seat: Helps keep baby seated ergonomically in any of the four positions; keeps baby’s spine in curved “C” position.
  • Extra Wide Velcro Waistband: Can be worn high or low; provides extra support for lower back.
  • Extendable Back Panel: Depending on baby’s positioning, roll-up-or-down for extra head, neck, and back support.
  • Padded Shoulder Straps: Helps distribute baby’s weight, provides maximized comfort for parent.
  • Sleeping Hood:  Provides support for baby’s head while sleeping, privacy while nursing, and protection from the sun.
And because no Itty Bitty Bella mommy-baby duo should ever be out-of-style, the 360 Carrier is 100% cotton, machine -washable and is available in colors fit for any season: black/camel and grey. Offered at Itty Bitty Bella for $175—stop by today to get yours!

Related Posts and Links:

On Our Bookshelf: Back to School Picks

Aug 09, 2014 | By Stephanie Singley

top children's classic books

This new school year, sharpen your children’s pencils and sharpen their minds and hearts with a bookshelf full of classic children’s literature that brings the world to their fingertips in imaginatively instructive ways. Beyond reading, writing, and arithmetic, these stories will teach children life lessons that are best learned from the pages of a book. Let them walk with the Ugly Duckling, sit with the Giving Tree, or build their own imaginary town like Roxaboxen.



Roxaboxen by Alice McLerron – When you enter Roxaboxen, enter the imaginations of children. Based on a true story, Roxaboxen is about a group of children and the imaginary community they create together on a small desert hill.

The Giving Tree

the giving tree

The Giving Tree by Shel Silverstein – Celebrating its 50th year of publication, The Giving Tree is a timeless classic that continues to speak to the hearts of both the young and old about the undying selflessness of true love.

The Ugly Duckling

the ugly duckling

The Ugly Duckling by Jerry Pinkney – Being a child is wonderful, but growing up is hard. The Ugly Duckling is a classic adaptation to bring encouragement and hope to the lives of all children.

Oh, the Places You'll Go

oh the places you'll go

Oh, the Places You’ll Go by Dr. Seuss – Starting a new school year, children need a special send off into the world. From kindergartners to high school or college seniors, remind them just how far they can go with a little straight walking and a lot of imagination.

And Then Story Starters (Vol. 1 & 2)

and then story starter vol 1

and then story starter vol 2

And Then Story Starters Vol. 1 & 2 by M.H. Clark – For that extra imaginative child who creates separate stories between the lines of every book, try these story starters. Each volume is comprised of cards with an illustration and the beginning of a story and then...only you and your child will know how it ends.

Go Dog, Go

go dog go

Go, Dog, Go by P.D. Eastman – This beginner reader goes to the dogs. From red dogs and blue dogs to fast dogs and flying dogs, your early reader will learn just how much dogs can do!

Green Eggs and Ham

green eggs and ham

Green Eggs and Ham by Dr. Seuss – Trying new things is hard and no matter how you slice it, green eggs and ham would be a difficult thing to stomach. This classic story, though, teaches you to keep an open mind and at least try it because who knows, you may, you may like green eggs and ham.

Are You My Mother?

are you my mother

Are You My Mother? by P.D. Eastman – When a young bird is separated from his mother without ever seeing her, a quest begins to find his long-lost mother. Settle in with your child and follow the adventure as the young bird asks everyone and everything from a dog to a steam shovel, “Are you my mother?”

Related Posts:
The ABC's of the Itty Bitty Bella Book Selection
The Best Bedtime Stories
Plush Pages for Little Minds

What's New for Your Itty Bitty

Jul 30, 2014 | By Stephanie Singley
children's clothes memphis

We are always trying to find the latest and greatest to bring to our faithful customers. Quality items that will make your life easier, ensure a good night's sleep for your brand new baby, encourage learning of any kind, and will also put a smile on your little one's face.

ERGO 360 Carrier

ergo 360 positions

Ergobaby now gives you four comfortable positions for wearing your Itty Bitty! With their unique, bucket seat, your baby will ALWAYS be in the correct, ergonomic position. No more worrying about baby facing outward unsafely!

The Go-Pod

go pod infant carrier pistachio

Looking for something lightweight, portable, and easy to assemble to keep baby busy?  Look no further than the Go Pod. Perfect for home, beach, or on-the-go, this activity center opens and closes in a snap, and can be easily adjusted to fit your baby as he grows!

Monogrammed Hospital Gown

cute monogrammed hospital gown

Don't you deserve something a little more chic than those blue and green hospital gowns? We think so!  These designer gowns are super-soft, perfect to wear when nursing, and did we mention the prints are super cute? We can even have it monogrammed for your special day.

Monthly Stickers

monthly infant age stickers

Keeping track of baby's milestones has never been cuter! Whether you are tracking baby's month or baby's milestones, you won't find a sweeter sticker to adorn that little belly!

The Hook by Joovy

green hook baby chair

Say goodbye to those nasty, sticky restaurant high chairs and say hello to the Hook! Made from anodized aluminum, this guy is strong! Can you believe that it will fold to fit in your diaper bag?

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