What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Moms, Gear Up

Jun 23, 2014 | By

Sometimes, life’s a battlefield and motherhood is no exception. These top five items for your little one (or two or three) were chosen by our own troop of past registered moms, real-life mommies who understand what you need to gear up for those real-life moments only baby creates. From all-at-home to on-the-go these items will have mommy and baby marching to a new tune.

#1 Aden & Anais

aden and anais bamboo swaddle
Products from Aden and Anais are essential!  With everything from cotton muslin burpy bibs, organic swaddle blankets, to soft bamboo security blankets, Aden is surely to become one of your favorites for baby.

#2 Rockaroo

4 Moms, the company behind the trusted Mamaroo swing and Breeze playyard, have just unveiled their newest addition, the Rockaroo!  With 5 speeds, removeable toy balls, and a plug in for music, we are loving their version of the classic rocker.  View more details on the Rockaroo vs. Mamaroo

#3 Petunia Pickle Bottom

red petunia pickle bottom diaper bag

Made of exceptional quality, Petunia Pickle Bottom diaper bags are super chic and known for their gorgeous patterns and prints!

#4 Nuna Sena

nuna sena playpen

One of the things that we love best about the Nuna Sena?  It's the only playyard with an upper bassinet that folds with the frame!  And, with it's unique zig-zag legs, you are able to open and close this playyard quickly and easily!

#5 Bella Notte and New Arrivals Bedding Collection

Bella Notte and New Arrivals bedding collections are very popular and have styles that fit most tastes. They offer beautiful fabric choices that speak to the heart of clean, crisp and easy on the eye. 

Joovy: The Above All Feeding System

Jun 04, 2014 | By

Whether you are trying to make the transition from breast to bottle, or dueling both feeding styles at the same time, it can be a discouraging and frustrating task, for mommy and baby...and daddy too! That's why we are so excited to have partnered up with Joovy! Their bottle feeding system along with all their amazing accessorizes are so innovative and like nothing we've seen before. We truly believe this new bottle system will bring ease and comfort to you and your baby during those feeding times that have so tricky and hard.

joovy bottles

Safety First

Not only will you be in comfort over the ease of these bottles, but you can rest assured that you're using the safest bottle on the market. Here are the many fabulous safety highlights:

*stands up to repeated sterilization
* BPA/Phthalate free
* will not absorb odor or color
* 1-Piece Clean Flow vent
* No need to touch any part of the bottle that comes in contact with milk or formula

The BOOB - Glass Bottle

joovy boob glass bottles

The Boob glass bottle is the best glass bottle on the market. The glass does not absorb odor, color or taste, making it the best material for your baby. And the glass in the bottle can withstand temperatures as high at 176 degrees F. 

The BOOB - PPSU Bottle

joovy ppsu bottles

The Boob plastic bottle is made of PPSU (polyphenylsulfone) an amorphous high performance thermoplastic offering better impact resistance and chemical resistance. Making it the safest plastic bottle around! As a bonus is is ergonomically designed to fit nicely in your hand.

Innovative Nipple Design

joovy nipples

These nipples have been designed with transition in mind. Transition from breast to bottle but also transition in growth stages on your baby. Joovy provides you with 5 flow stages so you can be sure that baby is getting the right flow rate at the right age. Those 5 flow stages are:

0 "Preemie" 0+ months
1 "Slow Flow" 0+ months
2 "Medium Flow" 3+ months
3 "Fast Flow" 6+ months
X-Cut "Extra Fast Flow" (for thicker fluids) 6+ months

So what is innovative you might ask? Well, the base of the nipple is a larger diameter then most, making it feel more like mommy. Joovy has also taken the extra step to bake their nipples after the hole has already been cut. This makes for nipple that will hold it's shape better and not collapse while baby is feeding, also making it more like mommy. 

The "Cleanflow" Vent System

joovy clean flow vent

One of Joovy's most innovative add-on's for your baby's Boob Bottles consists of four evenly dispersed gaps to secure proper venting, no matter how you hold the bottle. It is a must-have feature to reduce your baby's air intake, hindering the vacuum effects, and ultimately, lessening your little one's change of colic.

Breast Pump Adapter

breast pump adapter

Anyone who has used a breast pump, knows the headache of transferring milk and having additional containers to clean. Well, enter the Joovy Breast Pump Adapter! This adapter allows you to pump directly into your baby's glass and PPSU Joovy bottles, making for an easy and efficient pumping experience. And guess what? This pump adapter is compatible with most major breast pumps. Can't get any more convenient then that! 

Don't tackle the mountain of breast-to-bottle transitioning on your own. Come see us and let's get you and baby groovy with joovy!

- The Girls at Itty Bitty Bella

Related Posts:

Take A Stroll With Itty Bitty

May 29, 2014 | By

Happy parents and strollers go together like peanut butter and jelly. They are both just fine on their own, but when put together, something magical happens. Whether you use a stroller for a simple walk in the park, running around the grocery store, traveling across states or just down the driveway to get the mail, if you have an itty bitty, then we know you have a stroller. They are one of life's necessary tools, but they also bring parents so much convenience, ease, safety and security. Not to mention style! And speaking of style, have you seen all the options out there in baby store world? It can be overwhelming. Let us help you! Below, we have listed out for you the strollers we have in-store and what sets each one apart form the other. Take a look!


uppababy stroller black

UPPABaby appeals to both the need to be stylish while always giving you high-quality gear for your new life as a parent. Made with cutting-edge technology, any UPPABaby stroller system is going to carry you into parenthood with an eased mind that your itty bitty is being well cared for. UPPABaby offers multiple options for strollers and seats. There is the VISTA which grows as your family grows, allowing space for one, two or even three children. And the CRUZ which is more compact but still provides incredible space options for baby and toddler. Both strollers include a large easy-access basket and SPF 50+ sunshade.


green bugaboo stroller

The Bugaboo strollers were made with the high active parents in mind. Whether you're roughing the trails or hitting the streets of the city, the Bugaboo is going to go where you go. Coming in four stroller options, you are sure to find your fix with a Bugaboo. The Cameleon, also called The Iconic Stroller, was made for the all-in-one parents. Growing from baby to toddler with the toddler seat being both reversible and recline-able. The Buffalo stroller is fondly nicknamed The All-Terrain Stroller. This stroller comes ready to go with four large wheels so it's ready to beat the path with you. Moving on the Bee stroller, or as the Bugaboo people call it, The Complete Urban Stroller, this baby is ready to fly when you are. It's unique piece that sets it apart it the swivel wheels allowing for 360 degrees of movement. And lastly is the Donkey stroller which is for those fun families with multiples!


orbit stroller blue

The Orbit Baby G3 is a one of a kind stroller with a seat control allowing for 360 degrees of freedom. Making it stand out among all others as the only stroller that rotates and reclines it's seat control in just one motion. When you buy Orbit, the choices are endless. It's an all in one option. Meaning every seat available to you (infant car seat, toddler car seat, stroller seat and bassinet), will all fit on the same stroller base! Orbit even has an additional piece in case you have an extra bundle of love. Their Heliz Plus upgrades you to having space for two seats!


red bob stroller

Are you actively hitting the trails? Running in races? Pounding the pavement in the city? If you answered yes, then the BOB stroller is for you! Engineered directly from the mind of a man whose passion was the bicycle, the BOB is the perfect "work out accessory" for you and baby. With fourteen different stroller options (yes you read that correctly, fourteen!) we know that BOB has the gear for you. And do you have multiples? That's great too. Six of those fourteen stroller styles are made just for that, the more the merrier.

$50 Gift Card Promotion

itty bitty bella gift card

Thru Saturday, May 31st 2014, when your make a purchase of one of the select strollers, enjoy a gift of a $50 gift card from us! 

*Offer valid on strollers purchased between May 27-31 only. UPPA G-Series not included in this promotion. The gift card will expire 1 month from the date it is issued, and is not able to be used to purchase art, carseats, strollers, and gear. Some other exclusions apply, ask store for details.

- The Girls at Itty Bitty Bella

Related Posts:

UPPABaby Strollers

Bugaboo: Three Models Made Easy

Take A Cruz


The Next Generation Is Here: The Orbitbaby G3 Travel System

Mar 25, 2014 | By
It’s no secret that Orbitbaby brings the world top-of-the-line travel gear for the up and coming babies. Their new collection most definitely soars to higher places then they’ve reached before! We are so thrilled to introduce to you the brand new G3 Travel System! 

orbit baby g3 stroller

The overarching question that we know soon-to-be parents will be asking is ‘how is the G3 different from the G2’? Well we are so glad you asked! Allow us to give you the detailed rundown of the recently updated changes in this superb stroller...

Stroller Base 

With the base, the overarching theme is efficiency! We know that strollers can cause much headache when operating it seems like more like maneuvering heavy machinery. Thankfully, this new stroller base comes with meaningful tweaks allowing parents to navigate everything handling to folding with much ease! 

Stroller Seat

orbit baby g3 stroller seat

Two words – upgraded fabric! All new G3 seats have been swapped out for certified ventilated interior fabric, providing a nice airy ride for your little cruiser. Need an added bonus? The new outer fabrics are more durable making quick on-the-go-wipe-ups a breeze!

We also love that baby is more stable with the G3, therefore not only will your little love be safer, but slumbering will come much easier. The added snack tray comes equip with a lid that makes keeping your little love's snacks contained both simple and fresh. Plus, the one handed adjustable foot rest is designed to lengthen as your child grows. All of these combined make for a win-win for all parents! 

shade colors of orbit g3

Available in 9 different color options: Raspberry, Teal, Blueberry, Mint, Peach, Red, Black, Slate and Khaki, the sunshade opens doors for mommy (and daddy) to add a personal touch of color. And to top things off, you no longer have to re-thread the harness by opening the back! 

Infant & Toddler Car Seats

(G3 Infant Car Seat on stroller)

Compared to the G2, these car seats are much more functional - with panels that snap with ease to the LATCH system that can be preformed one handed.  

orbit g3 toddler car seat
(G3 Toddler Car Seat)

Not to mention that both baby and toddler will fit more snug thanks to new shoulder pads.


The thought behind the new bassinet is simple – comfort! Keeping your itty bitty comfortable while you move around town is a necessity. 

orbit baby g3 bassinet

And with eliminating the harness while improving the mattress pad, Orbitbaby wants to ensure you’re going to see contentment written all you’re your precious one’s face. 

The Detailed Difference 

Among all else, Orbit Baby's new G3 Travel System is packed with several new features that make it the most sought after stroller for 2014. And to simplify all of it's intelligent improvements, we're giving you a brief overview of the detailed differences that have been made to the G3...

The Stroller Base

Improved Handling
Improved Braking
No-pump Tires
Comes in 2 Colors
More Storage Options
2 Cup Holders 
3-position Handlebar
Simplified Folding
Front Wheel Connection
Foam Grips

The Stroller Seat 

Ventilated Soft Fabric
Upgraded Luggage-grade Outer Fabric
More Stable Seat
Easy-swap, Improved Sunshade
Sleek Seat Back Harness
Quick Adjust, No-rethread Harness
Improved Snack Tray

Infant & Toddler Car Seats

Hard Plastic Cosmetic Panels
One-handed LATCH Belt Adjust
Velcro Rear Panel
Slimmer Shoulder Pads


Easier Loading for Baby
Optimized For Sleep 

The Orbit Baby G3 is a one of a kind stroller with a seat control allowing for 360 degrees of freedom. Making it stand out among all others as the only stroller that rotates and reclines it's seat control in just one motion. So, let us help you to perfectly put the pieces of your G3 system together, allowing you and baby to travel in style. 
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