What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Close to Your Heart- The Ergobaby Wrap

Mar 04, 2014 | By

A New Ergobaby Essential: The Wrap



At Itty Bitty Bella, we strive to bring you the finest commodity available for both you and baby. Ergobaby is known around the world for their ergonomic design that provides both safety and comfort. Because of that, we are proud to now carry the newest creation from our friends at Ergobaby- the wrap! Made with their soft premium 4D stretch material, the wrap allows for several carrying positions for babies from birth to 18 months old and is available in three color options: Pepper, Clay and Eucalyptus.

Perfect For Mommy (& Daddy)

ergobaby wrap in eucalyptus
(Ergobaby Wrap in Eucalyptus)

As a parent, there’s nothing greater then holding your baby close, knowing that they are safe in your arms. But parents also know that hours of holding a baby can be strenuous on your shoulders and back. Ergobaby understands this dilemma and offers you a solution. The wrap comfortably distributes your itty bitty’s weight across shoulders and hips, making wearing your baby for hours at a time very comfortable…not to mention the benefits it has on the hearts of parents to enjoy those precious snuggles! Plus, it allows you to tend to other aspects of life, such as an older child or a simple house hold chore, all with both arms free and still giving love to the little one.

Perfect For Baby


(Ergobaby Wrap in Pepper)

Finding the balance between baby’s comfort and safety can at times be a daunting task. But with the Ergobaby Wrap, your baby's neck and head are gently protected while also keeping them in the recommended round spine position, allowing baby to comfortably nestle and listen to the sweet tunes of their mommy's heartbeat. And as an added bonus, due to the frog-leg position that baby is comfortably seated in, a nursing mama can easily transition from snuggling baby to nursing baby, giving their baby the security of skin to skin contact. 

Growing As Baby Grows

ergobaby wrap in clay
(Ergobaby Wrap in Clay)

Aside from the perks of safety and comfort that it brings to both parents and baby, the Ergobaby Wrap is also a smart investment because you can begin using it the day your baby is born, and continue reaping it’s benefits for 18 months to come! Starting with the Newborn Basic Tie, that is safe for babies 6.5 – 11 lbs. Then moving up to the Basic Tie, which supports babies from 11 – 31 lbs. And finally the Hip Carry, that brings you all the way to 18 months of age. 

We sleep better at night knowing that our moms and dads are provided with the safest options for wrapping up their little ones with love, and the Ergobaby Wrap is a solution that certainly allows us to rest easy. 

Happy wrapping!

-The Girls at Itty Bitty Bella

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A Car Seat to Crave at Our Mesa Event

Feb 21, 2014 | By


Introducing your little one to the world is something you can't wait to do, but like all moms we know your number one priority is to tote your new addition around as safely as possible. Whether in the car or on the stroller you should feel completely comfortable in the car seats you choose. 

The Mesa Event- Enter to Win a Mesa Car Seat

So, to make sure you receive the very best in car seat creativity and safety, we're introducing you to the all new Mesa by UPPAbaby at our Mesa Event this Saturday, February 22nd, from 10A to 6P. Plus, as our way of kicking off this new, innovative car seat, we are letting each interested customer who stops by the event enter their name in to a drawing to win a FREE Mesa car seat!

The Magnificent Mesa Car Seat

mesa car seat in car

Bringing families a super safe, yet simple to use car seat is the innovative thought behind The Mesa. Including both an auto-retracting latch and a red to green tightness indicator, the Mesa care seat makes sure there is no guessing in whether your precious cargo is safe and secure.


Furthermore, Mesa is specifically designed to secure infants as small as four pounds and easily adjust to accommodate their growth up to 35 pounds. For additional protection, the Mesa also includes an integrated five-point harness, Side Impact Protected headrest, and EPS foam constructed wings to minimize side-to-side head movement. 

The Mesa Car Seat Compatibility 

Also on display at our Mesa Event will be our entire line of UPPAbaby strollers, including the Cruz, Vista, and G-Luxe. Keep in that both the Cruz and Vista strollers provide an easy fit for the Mesa car seat, with no adapter needed.


uppababy stroller and car seat
UPPAbaby Vista Stroller with Mesa car seat


UPPAbaby Cruz Stroller with Mesa car seat


Here's to keeping your newest cargo cruising both in simplistic style and superb security!

-The Girls at Itty Bitty Bella

No purchase is necessary to win, however, you must sign up in-person at Itty Bitty Bella this Saturday, February 22nd. The winner will be chosen at random and announced on Monday, February 24th.

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Rockaroo by 4Moms - The Rocking Horse Reinvented

Feb 04, 2014 | By

They’ve done it again! The masterminds over at 4 Moms (the ones who brought us the MamaRoo and the Breeze) have just introduced their newest member of the family... The RockaRoo!

Why Rocka if you already Mama?

rockaroo by 4 moms

We know the question you might be asking is why? The MamaRoo already offers so many tricks of the trade for you and your little ones, why the RockaRoo? Though the MamaRoo offers five “parent like” motions that babies (and moms and dads) all over the world are quickly falling in love with, some parents were missing the simplicity of a the good old fashioned baby swing. Generations of upset little loves have succumb to the pleasant back and forth sway of rocking; that mysterious movement that works its power of persuasion over their little minds.


The Rockin’ Highlights

rockaroo seat options

The fabulous creators at 4 Moms took the baby swing, turned it upside down (literally), and gave us the RockaRoo! Equipped with a 5 speed setting, it's perfect for sleeping baby, screaming baby and all the many babies in between. The playful toy balls and nifty newborn insert are removable and most importantly, washable

And that's not all. Unlike the traditional baby swing, the footprint of the RockaRoo is smaller, taking up less floor space and therefore, minimizing clutter in your home. And like the MamaRoo, the RockaRoo comes with an MP3 plug-in, allowing you to have control over what their little ears are listening to.

Available in 3 seat fabric options: Multi Plush, Classic Grey & Silver Plush, each style is sure to compliment the pinkest princess to the bluest prince. 


Which Roo Should You Do?

Still finding it difficult to see the difference between the RockaRoo and the MamaRoo? As a helpful hint in deciphering just what makes each so special, and so different, we've created a handy chart allowing you to compare the two, making it all the more simple and easy to understand the specs of each..


The Mamaroo

The Rockaroo

5 unique "parent-like" motions 5 unique rocking speeds
MP3 plug-in & nature sounds MP3 plug-in
6 seat fabric options 3 seat fabric options
Newborn insert (reversible/washable) Newborn insert (washable)      
3 toy balls (reversible & washable) 3 toy balls (washable)
Weighs 14 lbs. Weighs 11.5 lbs.
Holds up to 25 lbs. 
Holds up to 25 lbs.
 34" H x 20" W x 24" D  27.5" H x 16.5" W x 29.6" D


So which is the better product? We believe the answer is both! The MamaRoo and the RockaRoo are both incredible products that deliver different levels of comfort for all babies. The answer to the question really breaks down to the preferences and needs of both you and baby.  Do they constantly need to be in slow motion or does faster repetitive movement sooth them better? How much space do you have in your home? What's your budget? And so on… 


Whether you go MamaRoo or RockaRoo, there's one thing we know for sure...your itty bitty will be swaying in style! And you will be overjoyed watching them learn and explore the world around them from their 4 Moms throne.

Buy it From Us - Get $30 Back



We want to show our appreciation to our customers! If you purchase your very own Rockaroo through our store, you will earn a $30 gift card to use towards other items in the store. Just mention this blog post! Call us at 901-457-7846 for a shipping quote, or email us at tweet@shopittybittybella.com

-The Girls at Itty Bitty Bella

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The Ultimate Lightweight (Diaper) Bag- Shift Sack by Bella Tunno

Jan 28, 2014 | By
We know that life with your little one brings on an all new kind of busy. Visits to grandma's house, doctor appointments, trips to the park, and play dates with friends are just a few of the stops that might keep you and your little adventurer on the go. 

But bringing along your littlest mate usually includes packing some extra loot, whether that's bottles, diapers, toys, or snacks. The last thing you need is a heavy bag weighing you down more. So, to help with toting around your daily necessities is the Bella Tunno Shift Sack, the ultimate lightweight bag for mom's on go. 

A Tote to Dote On

Bella Tunno Shift Sack

Finding the right bag to tote around your on-the-road essentials is key, and with the multi-purpose Shift Sack Bag you've found a friend! Made of lightweight, innovative material, you can take it anywhere and barely know it's there. Plus, with lots of room, two outside pockets, and two inside ones, it comes ready to keep you prepared and organized.

Superb durability is also a fantastic feature of the Shift Sack Bag. Accidentally leave your bag outside after playing in the sun, or spill some juice on it at the park? Not a problem, the Shift Sack Bag is water/stain/tear resistant, bacteria/mold/mildew resistant, and completely machine washable. So, live without fear of this gem getting ruined!

Furthermore, each Shift Sack Bag comes with an 11x 7.5 inch wristlet that can easily hold your credit cards, cash, phone, and keys. Perfect for taking on a quick errand. Then, when you're ready to put your bag away, this flexible tote folds up into the wristlet to allow for super easy storage!

Other Bag Bonuses


Don't need the diaper bag anymore? Finding bags with versatility is always treat, and this Shift Sack Bag is certainly one. This barely-there bag can easily carry around towels and sunscreen or weights and water bottles, to become your next beach or gym bag. 

Coming Soon...

New Shift Sack Bag Styles

Plus, as you've seen the Shift Sack Bag is anything but bland. Choose from bright, turquoise polka dots, a fun and funky, coral pattern, or the newest bags, that offer a vibrant, mustard yellow, and gleaming green, design to don and delight over!

Wherever you're going or whatever you're doing, let Bella Tunno's Shift Sack Bag come along to make life a breeze.

So long, heavy bags!

-The Girls at Itty Bitty Bella

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