What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Help From The Elves...

Dec 19, 2015 | By
Sometimes it’s difficult to know what little gifts will bring your greatest gift as much joy as they have brought to you! Not to worry, Itty Bitty Bella has a way with babies, and we’ve narrowed down the top picks that will be perfect to pull out of a pint sized stocking. 

Angel Dear Lovies

Angel Dear Lovies

Every baby needs a security blanket, but these sweet lovies are the ones they would have written to the North Pole for! Soft as a cloud with the perfect sized animal head to easily carry along, these little blankets bring smiles and comfort wherever they go. 


Eeboo Tell Me A Story Cards

eeboo Story Cards

Beautifully illustrated to capture the attention of little ones, this set of 36 cards provides the components for children and adults to make up their own stories. Thematically linked but open-ended in design, Eeebo encourages creative thinking for parents and children alike. 


NawGum Teether

Nawgum Teether

Have a teething babe who just can’t seem to find any comfort? Meet NawGum, an all-in-one teether to soothe even the fussiest baby. BPA free, and made of food-grade silicone, NawGum has unique textures placed in just the right spots for easing painful areas. (It’s even dishwasher safe!)




Little Jellycat Chime Toys

Jellycat Animals

Who doesn’t want a companion to open their presents with? Silky soft and the perfect size for a big squeeze from a tiny tot, these sweet little toys would make any Christmas morning complete. 




Freshly Picked Mocs

Freshly Picked Mocs

Shhh… do you hear that? It’s the pitter patter of little moccasins, arriving from the North Pole! Whether you’re after muted metallics, simple neutrals, or something more playful, Freshly Picked’s soft, quality leather shoes are perfect for protecting your wee one’s feet. 


Skip Hop Placemat

Skiphop Placemat

Do you have a little mess maker on your hands? More than just a gift for your Itty Bitty, the Skip Hop placemat is great for helping Mom keep things clean and tidy. Made of soft, non-slip silicone, this mat has a raised edge for containing spills, and can easily be folded up for any Mom on the run. 


Skip Hop Stainless Steel Sippy Cup

SkipHop Steel Sippy Cup

Tired of those plastic sippy cups rattling around in your cupboard? This stainless steel bottle is the answer to your dilemma, and is perfect for keeping drinks cool without chilling little hands. With a handy wrist strap and pop up lid, you’ll wonder why Santa didn’t bring you one!

 
Green Toys Animals on Wheels

Green Toys Animals

Sometimes simplicity is the name of the game. Whether your little ones want to be the ringleader of a pretend circus, be a farmer for the day, or need a trusty companion for an imaginary fishing trip, these 100% safe, recycled plastic little toys are sure to become a trusted favorite.


Skip Hop Light Up Surfers

Light Up Surfers

The elves didn’t forget your little water baby when they were planning Christmas this year. Skip Hop’s light-up surfers are an easy way to make bath time even more delightful! An aqua surfboard floats on the surface of the water, so your little one can practice ‘hanging ten’ with their favorite glowing bumble bee and owl friends. 


Hape Little Ship

Hape Little Ship

All aboard! A gentle push is all it takes to send this ship across an ocean full of waves. Watch the ship rock and roll as you tell a story about its voyage. Set the course to Christmas!

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Motherhood Made Eas(ier)...

Oct 07, 2015 | By

Top Nursing Products

New motherhood is a precious time in the life of any woman, but it’s also a moment in time where you especially appreciate tips, tricks, and products that help make smooth sailing in a time of such sweet transition. Itty Bitty Bella is here to congratulate you on your little blessing, as well has suggest six products that are perfect for any new mom.

Joovy Boob Bottle

Joovy Bottles

When it comes time to transition your babe from nursing to bottle feeding, the Joovy Boob Bottle will step in and become your new best friend. You’ll love the convenience, and your little one will love the comfort of the bottle’s naturalistic feel. 

Joovy Nood Nipple

Joovy Nood Nipple

The ideal companion to the Joovy bottle, the Joovy Nood Nipple replicates the latch, and the intimate bond, that your baby has developed with you. More pliable than the average bottle nipple, the Joovy nipple allows your baby to position it just as they do during breastfeeding.

Joovy Breast Pump Adapter

Breast Pump Adapter

The last thing any new mom wants is to be cleaning up messy breast pump spills. The Joovy Breast Pump Adapter makes pumping directly into Joovy Boob Bottles a simple, (and clean!), process. 

Aden + Anais Serenity Star

Aiden + Anias Serenity Star

The baby gadget you never knew you wanted, the Serenity Star is the all-in-one tool any nursing mom will love. This ingenious device acts as a clock, nightlight, sound machine, room temperature indicator, and a digital nursing diary. Tracking feedings has never been simpler!

Baby K’tan

Baby K'tan

When what you really need is a set of free hands, Baby K’tan has your back. This popular product is a ready to wear wrap, with all the easy and comfort of your favorite t-shirt. Your baby will be snug close to your heart, and you’ll proceed through your day with hands-free ease.

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Mealtime Made Easy With Boon

Sep 08, 2015 | By

Boon Mealtime Products

Mealtime can sometimes be hectic...and messy. Boon specialized in clean and simple designs that help make your day a little less crazy and way more fun for your Itty Bitty! From bottle accessories to super cool plates and bowls for the older Itty Bitties in your home, we've got what your table needs for an easy breezy mealtime! Check out a few of our favorites...

Grass Drying Rack

Grass Drying Rack

A fresh take on drying racks. From bottles to pacifiers, Grass holds all your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it's completely contained. And it's got a sweet, natural presence, like a meadow full of baby deer. Only smaller...and without the deer!

Catch Bowl

Catch Bowl

Clean-up on Aisle Never. Your house and child's clothes don't have to resemble feeding time at the zoo. Catch Bowl's built-in food catcher extends toward your child, creating a ramp to catch runaway food!

Fluid Sippy Cup

Fluid Sippy Cup

The coolest cup in the cupboard. One look at the streamlined, two-handed design and you'll want to get your hands on Fluid. It's got a unique grip that little kids love. It's also spill-resistant, so everything in a 20-foot radius has a better chance of staying clean and dry.

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Back To School + Itty Bitty Bella= Tax Free Weekend

Aug 06, 2015 | By

We know moms try to stretch hard-earned income as far as they can, so we want to remind you about this weekend’s Sales Tax Holiday. Take advantage of the holiday this year by shopping for baby shower gifts, back-to-school clothes and supplies for your own Itty Bitty, and even Christmas gifts, (shhh, you didn’t hear it from us, but it’s only five months away).  
Beginning Friday, August 7 through Saturday, August 8 , the savings add up with our discounts and no taxes. Popular/eligible items include: Skip Hop Backpacks and lunch boxes, 3 Sprouts Lunch bags, and all books, clothing and shoes!

We'll be open from 10 AM- 6 PM on Friday and Saturday to help you with all your back to school needs! If you have any questions about eligible items during the holiday, visit tn.gov.

New School Clothes

Persnickety Clothing

Send your Itty Bitty back to school in the cutest new styles from Persnickety! The Penny Lane collection was just released, and the playful prints and fun new colors are perfect for the fall weather that is fast approaching!


Fancy Fall Shoes

Livie & Luca Shoes

The cute as can be Fall collection has arrived! Livie and Luca was created by moms like you who seek the utmost quality and style when dressing their kiddos, and we think each pair is the epitome of just that. Your Itty Bitty will be the coolest kid on the playground in these cute new kicks!

Adorable Lunch Bags

3 Sprouts Lunch bags

Take your pick of the darling elephant or  super-cute snail for your Itty Bitty girl; or the whimsical snake or the precious whale for your Itty Bitty boy! These cuties are only $19, so they'll be your favorite (and least expensive) thing on your supply list!

Super Cool Backpacks

SkipHop Backpacks

Packing up for a brand new school year has never been more fun! Itty Bitties everywhere love the zany zoo of animal backpacks from SkipHop, and you will love them, too. Bring your little one in to choose their favorite animal for the new school year!

Darling Books

BabyLit books

Maybe your Itty Bitty isn't quite ready for grade school, but they can still learn, too! These adorable primer books from BabyLit are a fun way to teach your sweet little ones about counting, colors, the alphabet, and more!

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