What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

All Things Sweet and New

Jun 28, 2016 | By Kelly Freeland

It seems like every time we turn around, there's something new to love at Itty Bitty Bella! From darling new trends in nursery decor, sweet clothing essentials to playtime, there's a new element of fun everywhere you look. Take a peek at some of our favorite new arrivals in-store: 

Little Unicorn

Darling Nursery Wall Decor

Kissy Kissy Clothing

Tricycoo Toys

Seersucker Bibs

Sweet Reading: Zen Pig

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Sweet. Southern. Seersucker!

Fourth Back Sale 2016

Brand Feature: Skip Hop

Jun 14, 2016 | By Kelly Freeland

We have to admit, this colorful, sweet brand is one of our favorites, and with something for every young mama's need, it's no wonder why Skip Hop has been one of our customer's favorites for years! We're sharing a few our favorites from this cheery brand:


Bathtime Essentials 


When it comes time to getting clean, it should be anything but a chore! From toys to bath towels, Skip Hop's products make bathtime enjoyable for both you and your little one. After all, what's better than a squeaky clean fun is the best kind of fun!

Backpacks & Beyond

Skip Hop's classic backpacks have been a favorite for parents on the go everywhere. Perfect for stowing little necessities for your sweet Itty Bitty, these darling little bags are the obvious choice from vacation expeditions to play dates at the park. 

Mealtime Fun

Trust us, the way to get them to finally finish their broccoli? The promise of uncovering one of their favorite friends! With options across the board from unicorns to lizards, there's a favorite for every mouth you're feeding. 

Skip Hop Night Lights


There's no reason to be afraid of the dark, but until you can convince your little one of that, Skip Hop is here. Not only do this darling night lights ban any would-be boogie monsters, they soothe your little one to sleep with a relaxing light show and calming music. 

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Beach Essentials for Summer Fun

May 15, 2016 | By Kelly Freeland

You’ve waited all year long, and the moment has finally arrived! It’s time to pack up the car and head down for fun in the sun with your little one. Beaching with baby can be tricky, but with the help of our top picks, you and your itty bitty will be set to make the most of the sun (safely) all day long!

Classic Babiators

Take baby sun protection in style with Babiators. Safe with 100% sun protection and durable with flexible frames and shatter proof lenses, the sunglasses and goggles mean more play all day.

The Classic Wet Bag

Finally, you won't need to bring any ziplocs or plastic bags to contain those wet swimsuits or little baby messes! This classy bag has a waterproof lining for containing smells and messes until you get home. Even better? Precious designs disguise what's inside!

Noodle + Boo Baby Mud Sunscreen

Protect their delicate skin with Noodle + Boo's Baby Mud Sunscreen! Lightweight, non-oily, and SPF 30, this baby sunscreen is fortified with aloe vera to glide on effortlessly and dry quickly.

Sweet Swimwear

As if you needed one more reason to welcome the warm weather, we have the sweetest new suits for your little darling to swim in this summer! With plenty of frills, flounces, and flowers, we have swimwear options you'll love for every itty bitty.

Summertime Caps


Keep the sun at bay with these precious hats for your sweet babe. Designed by a local artist, each one is lovingly handcrafted to keep the spring sunshine out of your little one’s eyes, all while reflecting their bright personality with a fun design!

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Fun Finds and New Arrivals

May 09, 2016 | By Kelly Freeland

Itching to window shop, but relishing your quiet time on the couch? Take a peek without having to step in! See what the latest is at Itty Bitty Bella, and read on for four of our favorite hot products that are sure to make you, and baby, smile!

Wet + Dry Diaper Clutch

On the go, on the town.  A clutch staple for any mom. Pop of crisp color on the outside, and able to handle anything you put inside. Throw in your mom bag, or simply carry on its own. This clutch will keep up with your ever changing day to day.

Fever Frida

When baby’s sick, the last thing a parent wants is to wake him or her for a temp check. FeverFrida checks in on your babe every four seconds without waking him or her, thanks to a bitty Bluetooth monitor and patch placed under the arm. The FeverFrida will alert your smart phone when the temp goes above a predetermined threshold and continuously stores data for pediatrician visits and medicine dose reminders. 

Green Toys

It's fun o'clock somewhere! Every Itty Bitty's favorite line of children's toys are back in stock, which tons of fresh options for lots of fun! Inspire their imagination and cultivate creativity with the very best from this eco-conscious brand.   

Oh Baby Tutu's

Every day is magical, with the help of a sparkly tutu and wand, of course! Indulge her dress-up dreams for special occasions, daily dinners, or just because. Ready to scoop yours up? Stop by and see us this week when the moment is right!

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