What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Cruise Around Town with Veer

Jan 16, 2018 | By Claire Martin


We have a brand new gear favorite around here, mamas! Looking for a transitional & recreational option for your littles? We’ve found the perfect solution. The new Wagon Cruiser from Veer can take your tots from infant to toddler and beyond with its many accessories and features. 



The wagon’s large, knobby tires are perfect for pavement, sand or anywhere off-road. It also doesn’t hurt that it is the ONLY wagon allowed inside Disney parks!



For your tiniest ones, snap in a car seat or use the bedding insert for naptime. Older kids can be buckled in for lots of fun on the go.



Need to haul snacks, milk and more? The wagon can utilize up to six cup holders and has plenty of space to carry all of your little’s necessities.

Available Accessories

  • Retractable Canopy
  • Foldable Storage Basket
  • Carseat Adapter
  • Travel Carry Bag
  • Cup Holder
  • Nap System
  • Toddler Seat
  • Drink & Snack Tray

Specs & Features

  • 3 point passenger harness
  • Adjustable handle height
  • Push forward or pull behind
  • Large, all-terrain airless tires
  • Sidewalls and handle snap flat for easy storage and transport
  • Brake system
  • Front suspension for comfort


Do more together as a family with a versatile, functional way to cart the kiddos around. We're dreaming of warm days at Shelby Farms, exploring the Greenline or toting itty bitties around the zoo. Available now at Itty Bitty Bella. Happy Cruising!

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Toys, Toys, Toys!

Dec 05, 2017 | By Claire Martin

Mamas, have you been looking for special things to add to Santa's sleigh? New toys at Itty Bitty Bella are sure to bring good tidings to the littles ones this year. Explore colorful trucks, cars, animals, and so much more to keep them playing and learning!

Hape Toys

These toys from Hape are always made from eco-friendly woods and paints. They'll have your itty bitty learning while they play!

Green Toys

Made in the US from recycled materials, these earth-friendly toys will make both mom and itty bitty happy. 


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We're Feeling Merry & Bright
It's Beginning To Look a Lot Like Christmas

It's Beginning To Look a Lot Like Christmas

Nov 15, 2017 | By Claire Martin

From darling new duds to shining new toys, all the good little girls and boys will have a Christmas to remember! Check out our latest holiday arrivals:

Holly Jolly Apparel








Itty Bitty Toys








Merry Memories


Personalized ornaments from Ashley Anthony


Star from Afar nativity + new animals this year

The Giving Manger

With so many goodies, their list to Santa is bound to be full! Stay tuned for more Christmas treats coming soon.

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Tails + Tales | Jellycat's Newest Duos

Aug 13, 2017 | By Claire Martin
tails tales

Ready to help your little night owls fall in love with bedtime? Tuck 'em in tight with a sweet story by Jellycat, and a darling new friend to snuggle with and bring the story to life! Available in a variety of their favorite cuddly critters [including a lion, owl, monkey, puppy, hedgehog + more] there's a set for every itty bitty on your list! [P.S.- Our tip? It makes a darling shower gift!]

owl
puppy
hedgehog
lion
monkey


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