What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Back To School + Itty Bitty Bella= Tax Free Weekend

Aug 06, 2015 | By

We know moms try to stretch hard-earned income as far as they can, so we want to remind you about this weekend’s Sales Tax Holiday. Take advantage of the holiday this year by shopping for baby shower gifts, back-to-school clothes and supplies for your own Itty Bitty, and even Christmas gifts, (shhh, you didn’t hear it from us, but it’s only five months away).  
Beginning Friday, August 7 through Saturday, August 8 , the savings add up with our discounts and no taxes. Popular/eligible items include: Skip Hop Backpacks and lunch boxes, 3 Sprouts Lunch bags, and all books, clothing and shoes!

We'll be open from 10 AM- 6 PM on Friday and Saturday to help you with all your back to school needs! If you have any questions about eligible items during the holiday, visit tn.gov.

New School Clothes

Persnickety Clothing

Send your Itty Bitty back to school in the cutest new styles from Persnickety! The Penny Lane collection was just released, and the playful prints and fun new colors are perfect for the fall weather that is fast approaching!

Fancy Fall Shoes

Livie & Luca Shoes

The cute as can be Fall collection has arrived! Livie and Luca was created by moms like you who seek the utmost quality and style when dressing their kiddos, and we think each pair is the epitome of just that. Your Itty Bitty will be the coolest kid on the playground in these cute new kicks!

Adorable Lunch Bags

3 Sprouts Lunch bags

Take your pick of the darling elephant or  super-cute snail for your Itty Bitty girl; or the whimsical snake or the precious whale for your Itty Bitty boy! These cuties are only $19, so they'll be your favorite (and least expensive) thing on your supply list!

Super Cool Backpacks

SkipHop Backpacks

Packing up for a brand new school year has never been more fun! Itty Bitties everywhere love the zany zoo of animal backpacks from SkipHop, and you will love them, too. Bring your little one in to choose their favorite animal for the new school year!

Darling Books

BabyLit books

Maybe your Itty Bitty isn't quite ready for grade school, but they can still learn, too! These adorable primer books from BabyLit are a fun way to teach your sweet little ones about counting, colors, the alphabet, and more!

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Beach With Baby 101

Jul 10, 2015 | By

Babiator Goggles

You only get to the beach so often so when you do, you want to do the beach right. With baby, that can be a challenge. Let us show you how to beach with baby and do it well to achieve sun and fun all day long for moms and dads and babies, too.

Go-Pod and PeaPod by Kid Co.

Go Pod

From on the go to take it slow, the Go-Pod is a versatile and foldable activity seat for baby to kick her toes in the sand. Then when the fun's been had, the PeaPod is a baby sized tent for napping away from the sun's rays.

Babiators Sunglasses and Goggles

Babiator Glasses

Take baby sun protection to mach 3 with Babiators. Safe with 100% sun protection and durable with flexible frames and shatter proof lenses, the sunglasses and goggles mean more play all day.

Sand Play Set by Green Toys

Green Toys Sand Play Set

Give your kids classic fun with an eco-modern twist on play. This sand play set takes the old sand bucket and shovel to the next level. Made from 100% recyclable material and US-made cotton rope, it's an socially and ecologically conscious way to play.

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New "Must Haves" For Spring!

May 03, 2015 | By

The weather is warmer, and the days are sunny! We have some fun new arrivals in-store at Itty Bitty Bella to help you and your Itty Bitty spring into a new season! From new apparel and accessories for spring and summer to fun new bags and meal time accessories to keep you organized on the go, we've got what you need! Check out some of our new favorites...

Bella Tunno Diaper Bags

Bella Tunno Diaper Bags

Our favorite classic canvas diaper bag is back with a fun new twist for spring! The Peplum Tote boasts fun ruffles and sassy stripes, while remaining a functional bag for moms on the go! Available in gray, navy, and gold, you're sure to find one to fit your style!

 Girly Accessories

Felt Hair Clips

Even the tiniest of tots need a sweet accessory...these adorable felt hair clips are the perfect little addition to your Itty Bitty's spring outfit! In a variety of colors and shapes, you'll find just the right one to polish off her sweet look! 

Green Toys

Green Toys

It's easy being green with these adorable eco-friendly toys, and they are back for spring and summer with fun new options for the great outdoors! The watering can and the sand play set are perfect for outside play at home or on vacation! 

 ez-pz Mealtime Mat

ez-pz mealtime mat

The ez-pz Happy Mat has revolutionized mealtime for your Itty Bitty, and we are so excited to have them in store! These washable silicon mats make mealtime a breeze by suctioning to the table, making it almost impossible to tip over! On the go or at home, your Itty Bitty will dine in style with an ez-pz mat!

 Native Shoes

Native Shoes

Native Shoes

Outdoor fun can sometimes be a little messy, but Native shoes are here to help! These cute kicks are waterproof, washable, odor resistant, and available in sizes 5-13...they're sure to be a spring and summer favorite! Available in Surfer Blue, Pink, and Jefferson Blue to fit your Itty Bitty's style!

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Sunny New Arrivals For Spring!

Pello: The New "It" Pillow

Apr 28, 2015 | By
What in the heck is a Pello? No, we aren't spelling it wrong...the Pello is the new "it" pillow for your Itty Bitty! Pello is a luxe floor pillow that goes beyond the standard play mat, positioning pillow, or baby gym.  The pello provides comfort and support, promotes muscle development, and encourages independent play.  These adorable floor pillows are a favorite at Itty Bitty Bella, and here's why...

1. It's Comfy (And Cute)

The Pello is made of 100% cotton and luxe brushed poly with a 100% polyester filler that is non-allergenic and flame-retardant...Which means your Itty Bitty is comfortable, and you can take comfort knowing that you can wash it so easily! The patterns and colors options are endless, so you can find the one that fits your style!

2. It Help Keep Baby Safe (And Healthy)

Some of your sweet little ones may suffer from acid reflux, and the angle of the Pello will help relieve the discomfort they might feel by simply lying flat on a blanket. The Pello is also the safer choice...these soft and cuddly floor pillow offer protection from those hard falls they might take while learning to sit up on their own!

3. It Makes Tummy Time Easier

Tummy time isn't always fun for little ones, but it's a necessary task....Using the soft Pello will make them a little more comfy while they strengthen themselves and develop and grow! 

4. Its Possibilities Are Endless

Playtime, tummy time, nap time, or travel...The Pello floor pillow is an all-around great thing to have! Your Itty Bitty will love how comfy it is, and the positive benefits for your precious babe are out of this world!

5. Baby Sage Approved

Our sweet little shop baby was the perfect test subject for the Pello....and she LOVES it. Here are just some of the ways that Sage has enjoyed her Pello over the past few months!

Sage Using her Pello

Sage using her Pello


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Hello Pello!
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