What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Best Easter Stuffers- Infant

Apr 18, 2011 | By
Just because they're not walking or talking doesn't mean they aren't expecting the Easter bunny to visit! When he does, he'll want to have these 5 items in their baskets!!

5. Plush Rattles



Your new arrival will love discovering their hands and fingers with plush animal rattles. The ring and stick widths are perfect for their little hands just learning to grasp. And don't worry, they are teething-safe too!

4. Owl and Friends Toy Trio



Hung from their infant seat, activity gym or just rolling on the floor your babies will love their new owl friends! Different textures and mediums come together to entice your baby to explore different sounds and feels.

3. Comfy, Cozy Outfits



One touch and you'll be sold! Kicky Pants Bamboo clothing is perfect for new arrivals- it's soft, stretchy and easily maintained. Gowns, coveralls, dresses, polo's and shorts are all available for your little ones.

2. Touchable Books



In their early months your babies will love feeling the different animal tails and hearing your read the story. As they grow they will love to be more interactive with you as they learn their animal sounds and names!

1. Aden and Anais Swaddle Blankets



Swaddle them tight with Aden and Anais cotton muslin swaddles. The natural breathability of the muslin will keep baby cool and comfortable during our hot summer nights. You will love their texture and durability! More about swaddling.

- The Girls at Itty Bitty Bella

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Best Easter Stuffers- Children

Apr 18, 2011 | By
Now that you've found the perfect Easter basket, it's time to start filling it up with goodies! We've got 5 unique items that your toddlers (and older!) will love pulling out of their Easter basket, or so the Easter bunny said!

5. Zoo Pal Backpack



Send them off to school or camp with their favorite pal! They're sized just right for your toddlers and 1st-2nd graders, and holds all of their supplies (or toys!) safely.

4. I Love Monkey Discovery Kit



Teach them the joy of reading! Their very own monkey friend is included with the book so your child can follow along with the monkey in the story.

3. Adorable Outfits



Dress them in style for play dates, school or church. Pink Chicken and Kicky Pants are amongst our favorite children's clothes right now. The spring colors and styles are divine!

2. Napping Blankets



Make naptime more enjoyable...for the both of you! Let them cuddle up with their animal napping blanket and go to sleep with a friend. They will love the super soft fabric against their little faces!

1. Unique Games



Our games are not only fun, but informative too! Your children will love learning their manners, numbers, colors, or bugs with our collection of matching games, flashcards and dominoes.

- The Girls at Itty Bitty Bella

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Cover Up! - Stylish Nursing Covers

Apr 14, 2011 | By
Thanks to mothers who have come before us, there are now genius products to make nursing a breeze! Gone are the days when you had to hide in your bedroom, the car or a discrete corner with a blanket barely balanced on your shoulders just to get baby fed.

Should you choose to breast feed, it shouldn't be a hassle, a chore or a bad experience. Get what you need to streamline and simplify the process. Today, there are adorable nursing covers designed with you and baby in mind so you can breast feed comfortably at home or on the go.

Nursing Cover Demonstration
Funky patterns and colors adorn each of the nursing covers. Feel free to get a couple so you can match to different outfits...or different moods!

Nursing Cover Demonstration
The neck strap is easily adjusted to fit over your head and hang as low, or as high, as you feel comfortable. The rigid neckline allows you to keep an eye on your baby while still remaining covered and comfortable.

Nursing Cover Pockets
Inside each nursing cover are handy pockets that you can store breast pads, pacifiers, cloths or creams that always come in handy during feeding time.

Even if you choose to bottle feed, the covers can still come in handy during late night feedings. You can keep baby dark and covered as you turn on the lamp for yourself.

No matter how you choose to feed your latest addition, there are great mom-inspired products to help make your go at it a little easier!

- The Girls at Itty Bitty Bella

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Wrap it up (the basics of swaddling)

Wrap it Up

Apr 07, 2011 | By
Mothers swaddling their babes dates back to 4000 B.C., if you can believe it. The soothing effects of swaddling have been known to mother's around the world for generations, but until now it was not a widely talked about practice.

These days everyone wants to get tips, tricks and products for swaddling their babies. Could it be because experts and mothers alike swear it makes their babies sleep more soundly? Probably! While mothers have known for years that swaddling is the way to go, we can now thank science for dubbing swaddling as the most gentle, effective and beneficial practices for mothers and their babies.


Studies have shown that swaddling allows babies to sleep more soundly because they do not make quick movements (reflex motions) in their sleep that tend to wake them up. Scientists also say that swaddling recreates the warm, cozy, calming environment of the womb.


Aden and Anais muslin swaddle blankets are perfect for swaddling your baby to sleep or to lounge. The cotton muslin's' delicate, yet durable weave makes the fabric stretchy, allowing you to wrap baby snugly without being too restrictive. The cotton muslin is also know for it's "workhorse" properties- meaning that it stands up to repeated uses and washing, only getting better (and softer!) with age.

The Aden and Anais cotton muslin swaddles are perfect for Memphis summers. The weave of the fabric allows air to circulate around the baby, maintaining a constant temperature. It eliminates the threat of overheating as they sleep.


If you prefer to swaddle in a light flannel, we've got the perfect solution. Elegantly embroidered along the edge, our flannel swaddle blankets wrap your baby warmly and snugly- perfect for cool nights and cozy snuggles!

Just in case you haven't mastered the art of the swaddle, or if you need a refresher before baby #2 comes along, we've put together a video tutorial. Check it out and start practicing. Trust us, if we can do it you will have no problem!!



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