What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Love and Live the Beautiful Life: Gorgeous Organization

Jan 24, 2015 | By

Beautifully Organized...

Bella Vita, the beautiful life...and from that, came Itty Bitty Bella. From our name to the showroom and beyond, we don't just talk about the beautiful life, we give our customers a way to live it...even with little ones! We know living the beautiful life is more than beautiful things. It's also about inner order and peace, and let's face it, order inside our closets and drawers creates peace in our minds and hearts. Here are three beautiful things, all of which Stephanie uses for Baby Sage, to create gorgeous organization in your home.

3 Sprouts Storage Bins

3 Sprouts Storage Bins

Out of sight and out of mind...at least for the time being. These collapsible canvas bins feature adorable and colorful animals to store your kid's miscellany of toys, books, or laundry keeping their rooms clutter free and mom and dad at ease.

Lucy Darling Closet Organizers

Lucy Darling Closet Organizer

As fast as little ones grow, a baby's closet ranges from size newborn to 2T, and as often as they require costume changes, quickly snatching a sizable outfit from the closet is easier with these closet organizers by Lucy Darling. Simply hang and neatly divide all your baby's outfits by size using these whimsically designed dividers.

Logan & Lenora Wet + Dry Bags

Logan & Lenora Wet/Dry Bags

A day is full of surprises, especially with a baby in tow. For life's little wet accidents, these wet + dry bags by Logan & Lenora will change your life. Featuring beautifully designed cotton cloth on the outside and toxin-free, water-resistant lining on the inside, this bag is ready when you are.

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Sage's First Christmas

Jan 21, 2015 | By

As you can probably guess, Christmastime in the retail business is usually a bit more chaotic than magical--However, this year, our family got to experience Christmas through a child's eyes...and that, my friends, was magical. Our first Christmas with our sweet little Sage was so much fun, and we are so excited about creating traditions for our family for years to come! Here's a quick peek into Sage's first Christmas...Enjoy!


A "Shop Baby" Christmas

Sage's First ChristmasHoliday Open House at Itty Bitty Bella

Sage's First ChristmasHelping Daddy ship packages at the Bella Vita warehouse

Family Fun

Sage's First Christmas

Sage's First Christmas

Sage's First Christmas

Sage's First Christmas

Twas' The Night Before Christmas

Sage's First ChristmasChristmas Eve Storytime

Christmas Morning

Sage's First ChristmasChristmas Breakfast

Sage's First ChristmasSharing Christmas toys with Big Sis Brinkley

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Welcome To The World, Sage!

Newborn Survival: Steph's Favorite Things

Nov 07, 2014 | By

As a new mom, all the gear can get a little overwhelming...even when you own your own children's store! Who knew someone so small would require so much "stuff"?! Since Sage's arrival, we have learned so much--and had so much fun in the process. Check out a few of my favorites items and products that I've used for Sage so far!


Steph's Favorites For Sage...

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Welcome to the World, Sage!

Sep 19, 2014 | By Stephanie Singley
Baby Singley

Welcome to the world, Sage!

August 29, 2014 | 6:07 P.M. | 7lbs. 2oz. | 19.5" long

We are thrilled to announce the arrival of the newest Bella Vita girl....Sage Taylor Singley! We have been so blessed, and we are so thankful for the outpouring of love and support from all of you! Thank you again for following along this journey with us...We are already amazed at how much more beautiful our life is with sweet little Sage!

-Steph & Brent

Related Posts/Links:

Baby Singley Gender Reveal

Allison Rodgers Photography

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