What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Off to Hawaii!

May 31, 2011 | By
Well folks, I'm taking off. Brent (my husband) and I are headed to Hawaii for ten beautiful days in the sun and sand.

I don't tell you this to make you jealous, I promise. I tell you this because I'm going to steal a quick minute to go tour the Ergo Baby headquarters.  I bet you didn't know it was based out of Hawaii, did you!


I'm so excited to meet the creators and see the inner workings. I LOVE the Ergo baby carriers, and this is just the icing on the cake!

Stay tuned, I'll be sure to take lots of pictures. It will feel like y'all are there with me...maybe :)

See you in a couple weeks!

- Stephanie

Here's to Mom

May 16, 2011 | By
Mom and I had a great Mother’s Day. She and I went for sushi—her favorite—and I gave her a lovely bracelet from Palabra, a new collection of jewelry we’re carrying at Bella Vita. (Love it. It’s set with three bronze hearts to signify my mom, my dad and me.)

The sushi was super. The gift was great. We talked, we reminisced. The afternoon was lovely.

But I’m left, four days after Mother’s Day, with a nagging, almost empty feeling. Why? Honestly, I think it’s because my heart is telling me I don’t say thank you enough, not just to my mom but to all the wonderful, helpful “moms” in my adult life.

Gulp. That was me, eating humble pie.

Maybe I’m saying aloud what you think from time to time?

You see, my mom did so much for me growing up, now that I look back on it. And it was a 24/7 proposition with never a day, weekend or holiday off. When you become a mom, it seems to me that you sign away all your vacation days, because even when you do get away without the kids, they’re on your mind and tucked away in your heart. (There’s that heart giving us trouble again, telling us to pay attention!)

Stephanie and her Mom

Most of all, she worked hard every day, to instill in me a strong work ethic, to work hard and strive for excellence. In fact, I remember her telling me never to put my name on something that I’m not proud of. It’s a direct reflection of yourself, she used to say.

While I’d roll my eyes—away from her own seeing eyes and the ones seemingly in the back of her head—what she instilled in me serves me well today. It helps me carry on when the road gets tough; it makes me renew my commitment to the projects, the job, and the family and friends in my life when I feel my strength wavering.

Oh, and then there was the “always-do-the-right-thing” lesson she taught me. Rather, she showed me. One day she and I were shopping and accidentally, she broke a Christmas ornament she had picked up to admire. She left the store with the broken ornament still on the floor. Seems that incident and her reaction to it got the best of her. So she and I went back to the store and she insisted the store manager let her pay for the broken ornament. Lesson showed, lesson learned.

Again, it wasn’t once a year, it was every day she worked hard to be my best mom possible. She didn’t do it to receive cute handmade cards or jewelry, either. She did it because she wanted me to become the best, most ethical person I could be, to make wise choices in life and to surround myself with others who would support and nurture me later on. (When you’re an adult, moms can’t always be there to pick you up, unfortunately.)

Thanks, mom, and thanks to all the moms who work so hard and so diligently to raise children to be good people, good citizens and just plain good for this world. 

Good job, everyone, every day.

- Stephanie

An Itty Bitty Fairytale

Feb 02, 2011 | By
Once upon a time…

There once was a girl who had flights of fancy. She enjoyed the loveliest of all things and treasured each one for its beauty and uniqueness. She had big dreams and always wondered where the next one would carry her.

Lo and behold, along her journey she came upon a store named, aptly enough, Bella Vita—the Beautiful Life. It was the perfect way in which she could express her style and share her unique finds with those she loved.

Soon, people were traveling from far and wide to enjoy Bella Vita, and the girl was very happy for a very long time. But all the while an itty-bitty voice inside her kept saying that something was missing to complete this chapter in her story.

And what was that “something”? A new store for little ones—beautiful things for their growing, learning, playing, lovable lives. Unique, must-have things that could not be found anywhere nearby. And so, she began scouring the markets, searching for just the right items to put into this new store—beautiful little items for new babies and young children.

Lucky for us, that itty-bitty voice finally was given a name—on a storefront. And so the next chapter begins—Itty Bitty Bella
.

itty bitty bella

Ah, my friends, if life we’re only as carefree as this fairytale. (It’s the fairytale version of my life, I like to believe!) But then real life wouldn’t be nearly as bountiful and eventful—and what an event we have upcoming.

In early spring, the girls and I at Bella Vita are opening Itty Bitty Bella, a store for the “little beauties” in our lives. It will be located one store down from Bella Vita, in the shop south of Eclectic Eye. Plans are underway to open in March.

The name is in homage to the “itty bitties” we know and love, and to the art of creating beautiful environments where we will watch them play, learn, sleep, eat, smile, explore and grow.

Think classic with a splash of whimsy; quality with a smattering of fashionable fancy. Timeless yet adaptable. Itty Bitty Bella will offer endearing baby shower gifts, exclusive bedding, charming lamps, rugs, art, clothing that will hold up effortlessly, travel and on-the-go-gear, even jewelry for moms who might need a pick-me-up or affirmation every now and then.

Strollers by UPPA Baby and Peg Perego. Cribs by Corsican. Onesies by Kissy Kissy. And so much more. Most everything you could want—and wants for most everything (think gift “wants” and baby-shower registry!)—for your child’s room and life.

Itty Bitty Bella will go beyond the traditional baby and toddler boutique. We like to think of it as a fresh, crisp perspective on products that are already charming in of themselves. We promise, Itty Bitty Bella will have the same warm, enveloping feel as Bella Vita, just with a younger twist.

I guess fairytales really do have happy endings.

So tell your friends, family, even a stranger or two!—the girls and I at Bella Vita are expecting a new arrival this spring. Itty Bitty Bella, welcome to the family.

 - Stephanie
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