What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Get The Gear You Need

Jun 19, 2018 | By Claire Martin

Let's face it. Life moves fast, and when it comes to preparing for baby, you don't want to spend precious time that you could be using to do fun things (hello ice cream cravings and nursery themes!) debating which stroller or car seat is right for you. Take the guess work out of the equation and learn about our favorite gear brand, Uppababy. With options from infant and up to three kiddos riding along in style, you'll find the right one without a doubt.

Uppababy Strollers & Car Seats

  • Our TOP Brand: It's no wonder it's been our #1 parent's pick for years. These ratings don't lie.
  • Grows With Your Family: From single child families to a full house, there's plenty of options to fit your lifestyle or future plans.
  • Free Maintenance: Bring in your stroller for a yearly maintenance at Itty Bitty during the Tune-Up Event.
Now meet the styles everyone is taking about!

Vista Stroller




  • Our top Seller #1: The most versatile options for every mama.
  • It Grows with You: From birth to toddlerhood, and even second to third additions, easy attachments make your next chapter a breeze.
  • Key Features: Easy clean fabric, adjustable handlebars, RumbleSeats, SPF 50 sunshades and more, it's the easiest all-in-one-choice.
  • Bang for Your Buck: This price conscious car seat and stroller system keeps you rolling for years to come, while saving you more.

Cruz Stroller


  • Compact design without compromise.
  • Holds one child with the option to swap the Toddler Seat for the Mesa Car Seat or Bassinet.
  • Full function without weighing you down.

Minu Stroller



  • The newest addition to the Uppababy family
  • Easily folds down, and even fits in an airplane overhead compartment
  • Compatible with car seats
  • A great system for grandparents who want all the fun features at a budget-friendly price

Mesa Car Seat


Compatible with the Vista, Cruz, & Minu for travel ease and completing stroller systems.

G-Luxe Stroller


Single child and ultra lightweight, with lots of storage for all.

G-Link Stroller


Side by side seating, but streamlined and lightweight.

Ready to order your own, or have a question?
Give us a call at (901)-457-7846. We'll get everything taken care of, so you can check it off your list!

Join Our Team

Open Position | Sales Assistant
Does learning about all kinda of baby needs get you excited? Good news, we're looking for people like you! We need frontline folks whose smiling faces make the difference between a sale and a fail. “Hello, how may I help you?” should be words that roll from your tongue without even thinking about it. Sound familiar? We'd love to hear from you! Full-time and part-time positions are available.


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Cruise Around Town with Veer 

Cruise Around Town with Veer

Jan 16, 2018 | By Claire Martin


We have a brand new gear favorite around here, mamas! Looking for a transitional & recreational option for your littles? We’ve found the perfect solution. The new Wagon Cruiser from Veer can take your tots from infant to toddler and beyond with its many accessories and features. 



The wagon’s large, knobby tires are perfect for pavement, sand or anywhere off-road. It also doesn’t hurt that it is the ONLY wagon allowed inside Disney parks!



For your tiniest ones, snap in a car seat or use the bedding insert for naptime. Older kids can be buckled in for lots of fun on the go.



Need to haul snacks, milk and more? The wagon can utilize up to six cup holders and has plenty of space to carry all of your little’s necessities.

Available Accessories

  • Retractable Canopy
  • Foldable Storage Basket
  • Carseat Adapter
  • Travel Carry Bag
  • Cup Holder
  • Nap System
  • Toddler Seat
  • Drink & Snack Tray

Specs & Features

  • 3 point passenger harness
  • Adjustable handle height
  • Push forward or pull behind
  • Large, all-terrain airless tires
  • Sidewalls and handle snap flat for easy storage and transport
  • Brake system
  • Front suspension for comfort


Do more together as a family with a versatile, functional way to cart the kiddos around. We're dreaming of warm days at Shelby Farms, exploring the Greenline or toting itty bitties around the zoo. Available now at Itty Bitty Bella. Happy Cruising!

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Summer Sale 2016

Jun 21, 2016 | By Kelly Freeland

Itty Bitty Bella Sale

It's your favorite time of year again at Itty Bitty Bella! During one of our biggest seasonal sales of the year, find your favorite baby necessities and gear at our most exciting prices. Whether you're preparing for a new little one or updating essentials for your growing Itty Bitty, now is the time to stock up! Take a look at just a few of our great savings:
 
Terms & Conditions: Offer valid June 22nd - June 25th, 2016. Offer cannot be combined with any other offer. Past purchases cannot be adjusted. Some exclusions may apply, see store for details.

Orbit Jogger Stroller-  Originally:$621 Sale: $495

Orbit Jogging Stroller

Swimwear- 40% Off

Proper Peony- Sale 40% Off

Proper Peony Dress

Baeba Babycook Systems- Originally: $159 Sale: $99

Baeba Babycook System

Livie & Luca Shoes- Sale:40% Off

Livie & Luca Shoes

4Moms Bounceroo- Originally: $135 Sale: $99

4Moms Bounceroo

Petunia Pickle Bottom Diaper Bags- Sale 30% Off

Elephantito Shoes- Sale 40% Off

Babyhome Emotion Stroller- Originally: $299 Sale: $199

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Fresh for Summer

Choosing the Perfect Stroller

Jun 02, 2016 | By Kelly Freeland

So, you've heard the deal. Starting now and going through Saturday, June 4th, earn a $100 gift card to go towards your other non-gear wishlist items with your purchase of any Orbit, Vista, or Bugaboo stroller system! If you're like most new moms, the thought of making such an important decision for your future can leave you a little rattled...(okay, maybe that pun was a little intended). Never fear, we're here to break down the "whys" and the "why nots" of three of our most popular travel systems. 

The Uppababy Vista- $839-$879

Uppababy Vista

Certainly our most popular system, the Uppababy Vista offers the most bang for your buck. With an included bassinet and toddler seat, this lightweight stroller can be almost endlessly added to, (when it comes time for that second, or even third addition) so you an keep moving forward for years to come. 

What else can you expect? 

  • Easy care fabric
  •  Adjustable handlebars
  •  SPF 50+ sunshade
  • Enhanced 4-wheel suspension
  • Bumper bar
  • Rain/bug shield 

The Bugaboo Cameleon - $1149-$1219

Bugaboo

Owned by the likes of Duchess Kate Middleton, Victoria Beckham, and many other A-listers, the Bugaboo has been the celeb's buggy of choice for years. The Cameleon, Bugaboo's most iconic design, was specifically created for parents who craved a simple, beautiful, all-in-one stroller that can be easily adapted for every need, and every terrain. With a bassinet that easily converts into a seat, this is the ideal choice for parents who don't want to worry with the hassle of extra additions. After all, less is more!

What else to keep in mind? 

  • Different color combinations
  • Reversible and reclinable seat
  • Two different sized wheels with adjustable positioning for terrain like sand and snow
  • Machine washable fabric 
  • One-hand release bassinet, and much more. 

The Orbit G3- $940+

Orbit G3 Stroller

Combining the smooth operation and color customization of the Bugaboo with flexibility of the Uppababy Vista, the Orbit G3 travel system is the hybrid option for parents who want it all. Where does it stand alone? It's the only travel system that allows you to dock and rotate both your infant and toddler car seat on the same car seat base and stroller base, with the back-saving convenience of Orbit Baby's patented SmartHub™ technology. Additionally, this stroller is the only one with 3DRotation™, which allows the seat to both rotate and recline in one fluid motion. 

Other key features?

  • Perfect for the active family, the jogger style stroller keeps up the pace no matter where you are. 
  • Ability to fold the entire system with one hand
  • Adjustable handlebars
  • 60 second car seat installation
  • The perfect system for parents needing a stroller as flexible as their lives are.

Curious to know more? Stop by or give us a call, and we'd be happy to walk you through extra details and answer any questions you may have. 

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Why Register at Itty Bitty Bella?

Top Strollers for Active Moms

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