What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Cruise Around Town with Veer

Jan 16, 2018 | By Claire Martin


We have a brand new gear favorite around here, mamas! Looking for a transitional & recreational option for your littles? We’ve found the perfect solution. The new Wagon Cruiser from Veer can take your tots from infant to toddler and beyond with its many accessories and features. 



The wagon’s large, knobby tires are perfect for pavement, sand or anywhere off-road. It also doesn’t hurt that it is the ONLY wagon allowed inside Disney parks!



For your tiniest ones, snap in a car seat or use the bedding insert for naptime. Older kids can be buckled in for lots of fun on the go.



Need to haul snacks, milk and more? The wagon can utilize up to six cup holders and has plenty of space to carry all of your little’s necessities.

Available Accessories

  • Retractable Canopy
  • Foldable Storage Basket
  • Carseat Adapter
  • Travel Carry Bag
  • Cup Holder
  • Nap System
  • Toddler Seat
  • Drink & Snack Tray

Specs & Features

  • 3 point passenger harness
  • Adjustable handle height
  • Push forward or pull behind
  • Large, all-terrain airless tires
  • Sidewalls and handle snap flat for easy storage and transport
  • Brake system
  • Front suspension for comfort


Do more together as a family with a versatile, functional way to cart the kiddos around. We're dreaming of warm days at Shelby Farms, exploring the Greenline or toting itty bitties around the zoo. Available now at Itty Bitty Bella. Happy Cruising!

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Summer Sale 2016

Jun 21, 2016 | By Kelly Freeland

Itty Bitty Bella Sale

It's your favorite time of year again at Itty Bitty Bella! During one of our biggest seasonal sales of the year, find your favorite baby necessities and gear at our most exciting prices. Whether you're preparing for a new little one or updating essentials for your growing Itty Bitty, now is the time to stock up! Take a look at just a few of our great savings:
 
Terms & Conditions: Offer valid June 22nd - June 25th, 2016. Offer cannot be combined with any other offer. Past purchases cannot be adjusted. Some exclusions may apply, see store for details.

Orbit Jogger Stroller-  Originally:$621 Sale: $495

Orbit Jogging Stroller

Swimwear- 40% Off

Proper Peony- Sale 40% Off

Proper Peony Dress

Baeba Babycook Systems- Originally: $159 Sale: $99

Baeba Babycook System

Livie & Luca Shoes- Sale:40% Off

Livie & Luca Shoes

4Moms Bounceroo- Originally: $135 Sale: $99

4Moms Bounceroo

Petunia Pickle Bottom Diaper Bags- Sale 30% Off

Elephantito Shoes- Sale 40% Off

Babyhome Emotion Stroller- Originally: $299 Sale: $199

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Fresh for Summer

Choosing the Perfect Stroller

Jun 02, 2016 | By Kelly Freeland

So, you've heard the deal. Starting now and going through Saturday, June 4th, earn a $100 gift card to go towards your other non-gear wishlist items with your purchase of any Orbit, Vista, or Bugaboo stroller system! If you're like most new moms, the thought of making such an important decision for your future can leave you a little rattled...(okay, maybe that pun was a little intended). Never fear, we're here to break down the "whys" and the "why nots" of three of our most popular travel systems. 

The Uppababy Vista- $839-$879

Uppababy Vista

Certainly our most popular system, the Uppababy Vista offers the most bang for your buck. With an included bassinet and toddler seat, this lightweight stroller can be almost endlessly added to, (when it comes time for that second, or even third addition) so you an keep moving forward for years to come. 

What else can you expect? 

  • Easy care fabric
  •  Adjustable handlebars
  •  SPF 50+ sunshade
  • Enhanced 4-wheel suspension
  • Bumper bar
  • Rain/bug shield 

The Bugaboo Cameleon - $1149-$1219

Bugaboo

Owned by the likes of Duchess Kate Middleton, Victoria Beckham, and many other A-listers, the Bugaboo has been the celeb's buggy of choice for years. The Cameleon, Bugaboo's most iconic design, was specifically created for parents who craved a simple, beautiful, all-in-one stroller that can be easily adapted for every need, and every terrain. With a bassinet that easily converts into a seat, this is the ideal choice for parents who don't want to worry with the hassle of extra additions. After all, less is more!

What else to keep in mind? 

  • Different color combinations
  • Reversible and reclinable seat
  • Two different sized wheels with adjustable positioning for terrain like sand and snow
  • Machine washable fabric 
  • One-hand release bassinet, and much more. 

The Orbit G3- $940+

Orbit G3 Stroller

Combining the smooth operation and color customization of the Bugaboo with flexibility of the Uppababy Vista, the Orbit G3 travel system is the hybrid option for parents who want it all. Where does it stand alone? It's the only travel system that allows you to dock and rotate both your infant and toddler car seat on the same car seat base and stroller base, with the back-saving convenience of Orbit Baby's patented SmartHub™ technology. Additionally, this stroller is the only one with 3DRotation™, which allows the seat to both rotate and recline in one fluid motion. 

Other key features?

  • Perfect for the active family, the jogger style stroller keeps up the pace no matter where you are. 
  • Ability to fold the entire system with one hand
  • Adjustable handlebars
  • 60 second car seat installation
  • The perfect system for parents needing a stroller as flexible as their lives are.

Curious to know more? Stop by or give us a call, and we'd be happy to walk you through extra details and answer any questions you may have. 

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Why Register at Itty Bitty Bella?

Top Strollers for Active Moms

Join Us For A Shower In Your Honor...

May 18, 2015 | By Kelly Freeland

Baby Shower at Itty Bitty Bella

Whether you're expecting your first bundle of joy or are a busy new mom, we are here to celebrate you and your sweet Itty Bitty! Let us shower you with some of the things your new nest requires.

Special guests from Uppa Baby, Orbit, Ergo Baby, Baeba, and Allison Rodgers Photography will be here to show you some of their newest products and stunning works to inspire you as you prepare for this most joyous time in your life! We will be taking appointments for registries and celebrating with fun treats and Carseat/Stroller system giveaways from Orbit and Vista!

Baby Shower at Itty Bitty Bella
Tuesday, May 19 from 5:00-7:00 PM

Win A Vista!

UppaBaby Vista Stroller

Join us at our Baby Shower for a chance to win a Vista stroller system from UppaBaby! The included bassinet turns your Vista into a baby buggy. With just one hand, you can detach the bassinet and carry your sleeping infant anywhere! 

Win An Orbit!

Orbit Stroller

We are thrilled that you can also enter to win an Orbit stroller/carseat system at our Baby Shower! The G3 features a 60-second car seat installation, a one-handed stroller fold, built-in cup holders, easily adjustable handlebars, and Orbit Baby's ergonomic dock-and-rotate interface, making travel a breeze!

For The Mom-To-Be


Each of our expectant moms will receive a goodie bag filled with some of our Itty Bitty favorites. In addition to Aden + Anais swaddles and Joovy bottles and cups, each mom-to-be will receive a beautifully wrapped gift from Allison Rodgers Photography

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