What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Take a Cruz

Jun 04, 2012 | By

Hello June! Can you believe we're already halfway through 2012? The days are getting longer and the sunshine is out, perfect timing for you to get out and about with your little one. We wouldn't let you hit the pavement without the right gear though, so we're here to give you a few basics on yet another professional-grade stroller for all of your summer cruising. 

The UPPABaby Cruz (aptly named, don't you think?) was made to take you from one adventure to the next in style, comfort and safety. It's compact design makes it ideal for travel, and its many features make it excellent for an on-the-go lifestyle. It is suitable for children up to 50 pounds, and features sleek styling and colorful design. Not to mention it's super easy folding mechanism...you can watch it in action below!

Let the "cruz" begin!

-The Girls at Itty Bitty Bella

Related posts:

Choosing a Stroller... It's a Walk in the Park!

Stroller Blankets, Burp Cloths and Bibs--Oh My!

Choosing a Stroller...It's a Walk in the Park!

Jan 10, 2012 | By

As you load up your favorite littles to take a stroll through the neighborhood, we're sure you're bundling them up in the warmest of duds during this time of year. You'll probably do the same for yourself, too. We know that a child's security and health are of utmost importance in the life of any parent, so why not ensure that the equipment that your child rests in while you take that walk is both safe and functional? UPPAbaby strollers do just that, and boy do they make your life easier, too. The best part? Itty Bitty Bella carries the stroller that has moms everywhere lacing up their tennis shoes and hitting the road.

UPPAbaby Cruz

We're proud to introduce you to the UPPAbaby Vista stroller's newest counterpart, the Cruz. 


Combining the essence of fashion and function, the Cruz stroller provides a more compact model that is both lightweight and versatile. It contains all of the features of a full-sized stroller, but without the fuss and the bulk. Plus, like all of the members of the UPPAbaby line, this equipment will suit your child from infancy to childhood. 

SPF 50 sun shade in action

Reclining Seat

The Cruz contains a reversible seat, capable of multi-level reclining. Additional features include:

  • shock absorbing front and rear suspension
  • infant car seat compatibility
  • easy one-step hold
  • expandable canopy with SPF 50 strength shade
  • adjustable canopy to accommodate taller children
  • large (2.7 cubic feet) basket
  • the ability to move through narrow spaces with ease.

Just like it's brother, the Vista, it is also capable of holding your little tyke from birth thanks to a SnugSeat accessory. 


Did we mention that this fantastic stroller also comes in a variety of colors? From bright red to more neutral hues, there will definitely be a shade to catch your eye. Whoever said pushing a stroller can't be stylish was clearly mistaken. At this point, there's no reason to stay indoors. Load up the kids and see what the fuss is all about!

-The Girls at Itty Bitty Bella

Related Post:

UPPAbaby Strollers

Strolling in Style - BOB Strollers

Dec 30, 2011 | By

As the new year draws closer, moms and dads alike are beginning to think about getting back into shape and working off all of those holiday calories. There's only one problem though...what will you do with the kids while you go on your run? Consider your problem solved, friend, and let us introduce the latest in stroller technology, built for athletes.

BOB Revolution SE Strollers 

BOB strollers were created from the idea of a bicycle trailer. That's right, a bicycle trailer. When the owners of this innovation decided to start families of their own, they realized the importance of equipment that would double as both a baby carrier and workout equipment, creating a lightweight, off-road capable stroller. You'll have no trouble walking, running or hiking with this stroller in tow, and your little prince or princess will be just as comfy as they are on a regular stroll. There is even a duallie option available, built for both kiddos.

I guess we've eliminated one more excuse for starting the new year's workout, huh? Happy exercising!

-The Girls at Itty Bitty Bella

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UPPAbaby Strollers

Stroller Blankets, Burp Cloths, and Bibs--Oh My!

Dec 28, 2011 | By

One is necessary for keeping a little body warm and comfy when out on excursions with Mom. One keeps the shirt clean after burping, and one (attempts) to keep the tiniest ones tidy during mealtime. You've probably figured out the importance of the stroller blanket, burp cloth, and bib at this point in parenthood, but do you have the best possible versions of these? When we say best, we mean highest quality and most stylish, by the way. Dwell Studio's line of these three items achieve just that, and we're sure you'll want to add them to your collection of little tike essentials.

Stroller Blanket

dwell studio stroller blanket 

Since a stroller is a rather large purchase, we know you probably opted to keep its colors somewhat simple and neutral, right? Not to worry, simple and neutral can easily be made stylish with the touch of a unique stroller blanket. Choose from the variety of fun and colorful patterns, from owls and trees to funky florals, and you have an instant touch of flair. Plus, the ultra-plush 100% cotton and velour material will have your little one begging for a ride.

Burp Cloths

dwell studio burp cloths

Just like the blankets, Dwell Studio's line of burp cloths and bibs are the perfect touch of color and fun. The soft colors and touchable material are the perfect tool for pre and post mealtime. Each burp set contains two bibs and one cloth, all in coordinating colors and prints. The best part? They are completely machine washable and will prevent messes from making their way to your own clothing!

Achieving quality and style has never been easier. Trust us, your baby, stroller and shirt will thank us!

-The Girls at Itty Bitty Bella

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