What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Aden and Anais- New Arrivals

Nov 07, 2011 | By

This is such a fun time of year for retailers everywhere because we get to see and share all of the new products that companies have introduced for the next year.

After we returned from the ABC Kids Expo in late September, we were thrilled with what we saw, and thrilled to be able to pass that on to you all.

One company that did not disappoint is Aden and Anais.  Their new swaddle designs are our favorites by far. They feature new modern colors paired with vintage inspired designs. It's truly the best of both worlds and we're so excited they added to their swaddle print collection!

Girl Collection "For the Birds"

Boy Collection "Liam the Brave"

Neutral Collection "Super Star Scout"

Are you new to swaddling? If so, or if you just want a refresher, here's a short how-to clip that we put together. The same swaddling instructions come in print form on each Aden and Anais product.


- The Girls at Itty Bitty Bella

Baby Carriers- A How To Seminar

Aug 10, 2011 | By
Don't forget to mark your calendars! Bundles will start tomorrow (Thursday, August 11) morning at 10 am. Jennifer Brown will be here from Baby Wearers of Memphis to talk about the benefits of baby wearing and to demonstrate the Ergo Baby Carrier as well as the Baby K'Tan carrier.

You can familiarize yourself with the two carriers in the following video demonstrations we put together to help make it easier to follow the written directions at home.

Baby K'Tan video

Ergo Baby Video

Can't wait to see you!

- The Girls at Itty Bitty Bella

*Bundles attendees will receive 15% off an Ergo Baby or Baby K'Tan carrier purchase Thursday, August 11 only.

Baby K'tan Carrier

May 27, 2011 | By
Unless you've been living under a rock, it comes as no surprise that baby wearing is most popular today. It keeps baby close and comfortable while giving momma the chance to clean, cook, read a book or just hang out. And don't forget the constant bonding!

Baby K'tan Carrier
If you're in the market for a sling or wrap carrier, look no further than Baby K'tan. What is Baby K'tan, you ask? It's a soft cloth cotton carrier that can be worn all the same ways as a cotton wrap...but you don't have the hassle of wrapping, tying and maneuvering yards of fabric.

Baby K'tan features two cotton loops that are connected with a back support band (a third cotton loop). This ergonomic design allows the Baby K'tan to worn in multiple positions, without complicated wrapping.  It takes the benefits of a sling wrap and a structured carrier and combines it into one.

Baby K'tan Carrier
Baby K'tan is conveniently sized according to your shirt size- from extra small to extra large. And one of the best parts- it's machine washable!

Slip away for a couple minutes and watch our tutorial video. You can see for yourself just how easy it is to use (and we don't even have kids!).

ERGO Baby Carrier

May 05, 2011 | By
Baby wearing widely discussed these days. Besides your group of mom friends, there are organizations and committees that focus solely on baby wearing that you can be a part of.

One carrier that has set the bar high is ERGO Baby- an ergonomic carrier that is comfortable for both the baby and you. We promise you will be pleasantly surprised with the ergonomic design. All the weight from the carrier and the child is placed on your hips and around your mid-section, so you won't have should, neck or upper back pain even if you carry your baby all day long.  What a blessing!

The ERGO Baby carriers come in a wide variety of fabrics (including a breathable mesh and organic cotton) and patterns. Speaking of patterns, we have just been informed that Petunia Pickle Bottom has partnered with ERGO Baby to offer three of their adorable patterns on ERGO Baby carriers! We got a sneak peak of the new patterns and they look absolutely precious! You can catch a glimpse of them on our Facebook page. They will be ready to ship in June 2011.

Ergo Baby
ERGO Baby allows you to carry your child from birth up to approximately 40lbs. Depending on baby's age and your comfort, you can carry your child in three positions: a front carry, side carry, and a back carry. Detailed instructions are provided with each ERGO Baby carrier so you can become a pro at carrying your child in all different positions!

ERGO Baby carriers are machine washable and fully adjustable. You'll be grateful for that when your 5' self and your 6'5" husband want to take turns carrying the baby!

To give you an idea of just how easy it is the wear and adjust the ERGO Baby carrier, we've put together a quick video tutorial. Come by and see us anytime to try them out for yourself, and get a feel for the carry you like best.

- The Girls at Itty Bitty Bella
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