What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Personalized Apparel

Jun 23, 2011 | By Cari Hale
As you and the kids head out to summer parties, vacations and celebrations don't forget the most memorable accessory of all- personalized apparel!


With over 140 designs to choose from, there is something your child, boy or girl, will instantly love.  They make great family gifts when headed out to people-filled vacation destinations such as Disney. You can easily spot your child, and in case of the unspeakable, park employees and attendees will know your child's name even if they are too scared/shy to tell them.


Your chosen applique (color, design, font, etc) is expertly adhered to your choice of shirt style.


With designs to cover the biggest of holidays (birthdays!) to the smallest of everyday events, there is a shirt for every day, and occasion, of the year.

Stop by Itty Bitty Bella for ordering information.

- The Girls at Itty Bitty Bella

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Summer Fun in Memphis

Jun 20, 2011 | By Cari Hale
Whether you live in the Memphis area or plan to visit sometime this summer, you can't get away without answering the age-old question "what's there to do with kids?".

Let us help! Between the Memphis Zoo, the Big Backyard and local parks, there is plenty to do to keep you and your little ones occupied all summer long.

1. Collierville Splash Park

Open Mon-Sun from 9am-8pm

The spray area of W.C. Johnson Park is designed for children 12 and under (with adult supervision). The ground is lined with a soft, rubber-coated material to make it safe for your kids. It's a great way to get out and enjoy the water without the risk of deep water!

2. Summer Zoo Camps (Memphis Zoo)

Monday-Friday, June 6-August 5

(Image courtesy of the Memphis Zoo)

With week long day camps (9am-2pm) for kids aged Pre-K through grade 7, there is something for every child in your family!

Each age group has events, classes and activities geared to their particular level to keep each day fun filled and educational. Check out the Memphis Zoo for more information!

3. Farm Porch Pastimes (Memphis Zoo)

Saturday, July 9 and Saturday, August 13 from 1:30-3:30pm

Sit back and relax to live music on the porch of Once Upon a Farm at the Memphis Zoo. It's free with zoo admission, making it an ideal activity for families with small children that may need a break from all the zoo fun!

4. Memphis Botanic Garden

Monday June 6 through August 29 11am-1pm

Stop by the "Little Garden Patio" and use spoons, dishes and natures decor to bake you're own mudpie creation. Great for little, curious hands! Free with garden admission. Get the details

5. My Big Backyard Children's Garden (Memphis Botanic Garden)

Tuesday-Saturday 9am-6pm, Sunday-Monday 11am-6pm

(Image courtesy of VisitSouth)

Every child, whether young or old, should learn to love spending time outdoors! My Big Backyard provides an imaginative, safe environment for kids of all ages to play and discover nature. Learn more

Have a fun, safe, sun-filled summer!

- The Girls at Itty Bitty Bella

Itty Bitty Momma's- Becca G.

Jun 17, 2011 | By Cari Hale
A couple weeks ago we introduced you to Debra, who was due to have her baby boy 3 days ago! And while we can't wait to hear the good news and meet him, we wanted you to get to know Becca. She was due June 16, but baby girl Jovie couldn't wait that long. She came out happy and healthy on June 9th! By the middle of May her doctor's were skeptical that she'd make it even that long though...that baby girl was ready!!

Jake and Becca Gaines
(Becca (8 mo. pregnant) and Jake Gaines)

Whether your a mom or not, it's always fun and exciting to watch and be a part of the pregnancy process. As first time parents, Becca and Jake have been crazy busy getting everything ready for baby Jovie. Thankfully, Becca was able to carve out a few minutes to tell us about her pregnancy. See what Becca had to say about being pregnant for the first time!

IBB: What is your most favorite part of being pregnant?
BG: Feeling her move! It's incredible. I get a small preview of her sweet personality. And everyone is so friendly! People definitely cross social boundaries that they would never cross otherwise...like touching my stomach or commenting on my body, but all have been kind.

IBB: What's your most  hated part of pregnancy?
BG: My aching back!

IBB: What is one thing you wish you could tell your baby before he arrives?
BG: That her daddy says she can't date until she's twenty-one, so don't even bother looking at the boys in the hospital nursery.

IBB: What is your nursery color scheme/theme?
BG: Her walls are a light neutral with a glitter glaze, and she has a round white capiz shell chandelier. Her bedding is mostly white linen, with ruffle details, in a robins egg blue iron crib. We have a natural linen slipcovered rocker glider, where we've thrown a few bright patterned pillows - with aqua, lime, and pink.

Her changing table is a 1940s wooden dresser refinished by her daddy with a high gloss, bright aqua lacquer. And she has a few funky accents like a soft sculpture mobile, and some shabby, colorful fabric birds (made by my sister and some friends for Jovie's shower) framed together in a contemporary shadow box.

IBB: What aspect of motherhood do you most look forward to?
BG:  I can't wait to see what a personality created from my husband's and my own is like! Also, I treasure the relationship that I have with my mother, and I'm excited to experience the other side of that.

Thanks so much Becca! We all had a great time getting to know you a little better, and wish you the best of luck. We can't wait to meet Jovie Gaines!

- The Girls at Itty Bitty Bella

You're Getting Sleepy...

Jun 15, 2011 | By Cari Hale
Or at least you hope! If you're having trouble getting your little one to sleep, then pay close attention. Our Itty Bitty Bella mom's swear by these life-saving sleep aides!


Children, especially babies, are soothed by soft, rhythmic sounds. Many experts (and mom's!) believe this is because that's exactly what baby heard for nine months in the womb. Makes sense, doesn't it! So when you take a stuffed animal and combine it with the sleepy sounds that babies love, you're left with one fantastic, kid-friendly product.

The Sleep Sheep and Giraffe are expertly disguised noise machines that attach to the outside of a crib, bed post or stroller to help soothe your little guy or gal into dreamland. Each animal is equipped with 4 different sound settings (water falls, rain, jungle noises, heartbeat, etc.) and two timer settings (up to 45 mins.). We love the volume dial, fully equipped with a wide range of options!


The Nap Nanny will soon be your best friend. It's a portable recliner that features the softness of a blanket, the contour of an infant seat and maximum stability to help your baby rest peacefully. Not only is it great or sleeping, you can feed your baby his/her bottle while they are strapped in or they can play and relax.

Weighing in at only 3 pounds, the Nap Nanny can travel around the house so you can get chores done while keeping your baby close. Some mom's believe that the delicate angle of the seat is great for babies with colic, and for those babies that don't enjoy sleeping flat.


Let your child drift off to sleep with their favorite lovey in hand. They're the perfect size for any age to cuddle against their cheek, and every child loves the soft, fuzzy blanket and smooth satin trim.


Ever heard of a WubbaNub? It's a pacifier and a plush toy in one. The medical grade silicone pacifier is securely attached to the plush toy to help the pacifier stay in your infants mouth, resulting in a peaceful sleep for the both of you. Expertly weighted, the plush toy is designed to hold the pacifier in your baby's mouth, just as you would have to do if it were 3:00am and it kept falling out! The plush toy also helps babies manipulate the pacifier themselves at a younger age since they have a larger surface area to work with.


Give your sweet baby a nice place to sleep no matter where they are! Keep a Serena and Lily Moses Basket at your house or at Grandma's so there's always a place for them to nap when they need it most. The firm but comfortable mattress and well constructed sides will keep them safe, contained and snuggled in for a quick nap or a long night's sleep.

Sweet Dreams!

- The Girls at Itty Bitty Bella
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