What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

UPPAbaby Strollers

Mar 14, 2011 | By Cari Hale
We now know strollers. We have tested stroller after stroller to make sure that we were providing you with the best, the safest, the latest and the greatest.

We know you're bombarded with dozens of options when it comes time to select a stroller, so we took it upon ourselves to do the homework for you. What we found? UPPAbaby. What makes it different, you ask? The details.

uppa stroller
Vista Mica (silver) shown with chassis, stroller seat and bassinet.

One package. One purchase. Everything you need. When you purchase the UPPAbaby Vista stroller system everything you need to start comes in one convenient package- the stroller frame (or chassis), the stroller seat w/ bumper bar, the bassinet w/ cover, and the stroller basket. Described as "part sports car, part sports utility-vehicle", UPPAbaby Vista is built for luxury and performance- for both the urban jungle and rugged country streets.

Vista is built to adapt to several different infant seats including Peg Perego, Chicco, Maxi-Cosi and Graco. A simple infant seat adapter (by UPPAbaby) suited to your particular infant seat takes your infant from vehicle to stroller without missing a beat.

uppa gear
Vista Cole (slate blue) with bassinet.

If you (or your baby) prefers, you can begin placing your infant in the bassinet from birth. Because they are laying flat  you don't need to worry about the age/weight restrictions of a typical stroller seat. Comfy, cozy and safe, your itty bitty will be content  in the stroller during any excursion.


Vista Denny (red) with stroller seat and sunshade pulled down.

From 3 months old until 50lbs your child can enjoy the stroller seat facing either you or the world. With one click the stroller seat snaps out of the frame and rotates 180 degrees. The built-in sun shade is an added plus. With one pull it extends beyond the visor to protect your child from the suns' rays. When not in use it hides out sight tucked against the visor.

The chassis is designed to hold both the stroller seat and bassinet at a higher elevation than a traditional stroller. This allows for you to be closer to your child and for your child to get a better look at the world around them. 

Speaking of height, if you and your spouse happen to be different heights (which let's face it, are most couples are!) the handle bar adjusts with just one click. It's just another UPPAbaby detail that will leave you wondering how you ever lived without it!


UPPAbaby Denny (red) shown with both the Rumble Seat and Piggy Back.

Thinking of growing your family? The UPPAbaby stroller effortlessly goes from 1 child to 3 children with 2 easy attachments. Each sold separately, you can purchase each seat as you need it and keep it attached only when in use. No more worrying that your stroller will be outdated or out of style by the time baby #2 (or even #3, 4, or 5!) comes- UPPAbaby promises to be one investment you will not regret!

In case you need some more convincing, stop by Itty Bitty Bella and we'll show you just how much this stroller can do. You can take it for a test drive, look at all the 2011 colors and learn about even more of it's features- snack tray, insured travel case, cup holders, fabric swaps to update your look, locking rear wheels, locking front wheels (for jogging!)...the list goes on!!



Until you get in to see us, check out our video. We showcase some of our favorite features...but trust us when we say we couldn't show everything! UPPAbaby has so much to offer you really need to get out and see it for yourself.

See you soon!

- The Girls at Itty Bitty Bella

Related Posts:

Choosing a Stroller...it's a Walk in the Park (UPPAbaby Cruz)



Baby Registry - Memphis

Mar 11, 2011 | By Cari Hale
During our successful grand opening we had many of you calling to come register for baby gifts. We are honored and thrilled to be a part of these exciting times in you life, so we got down to business and got our registry program up and running.

Monday was the first day to begin registering, and we had 3! Thank you Andrea, Debra, and Becca (and Jake) for coming by to get registered. We had a great time finding out all your likes and dislikes and getting you set for baby!

Registering at Itty Bitty Bella is a fun, easy process that puts you in control of your registry and allows you to choose exactly what you want- and exactly what you don't want (No smocking! No animals! No green!). You can register for anything and everything in the store- from strollers to bottles, newborn to 4T apparel, and room decor and bedding to suite any age, taste and style. All we ask is that you call to set up an appointment so that we can be sure to staff accordingly. We want to be able to devote our full attention to you during your registry experience!

We've put a lot of thought, detail and time into our registry so that you are able to truly benefit from our outstanding customer service, product selection and attention to detail. From planning the nursery to holding specific handmade pieces for your guests to purchase, we've got you covered!

Of course, there are perks to registering at Itty Bitty Bella. A couple of these include 15% off all hostess and attendant gifts at both Itty Bitty Bella and Bella Vita as well as 15% off all items not purchased from your registry. We don't want you bringing home baby without being fully prepared and stocked!

If you have any questions about our baby registry or if you would like to make an appointment please contact the Girls at Itty Bitty Bella. We're excited to start working with you!

- The Girls at Itty Bitty Bella

Phone: (901) 457-7846
Email: tweet@shopittybittybella.com

Cuddle Up!

Mar 09, 2011 | By Cari Hale
There is not a child (big or small!) out there that does not love a stuffed animal. And just when you start to think your home has way too many, or they are a dime a dozen at the zoo, Target or any of our other favorite knick knack stores we have to stop you and tell you that these are different.

No, really. They are! They are Jelly Cat- the world's most sophisticated soft toy.


All different animals, different textures and even limited edition styles are on the market so you can get the soft toy that suits your child to a "T". Whether you're matching to a nursery or to a personality, there is a lovable animal perfect for your family.


The "Cordy Roy" collection is among our favorites. The purple horse with his longing eyes and confetti tail makes him hard not to love!

Mr. Cordy Roy Croc is a favorite among both girls and boys. There has yet to be a child shopping in Itty Bitty Bella that has not fallen in love!


Even though the puppy is more on the traditional side, the horizontal "cordy roy" fabric and signature Jelly Cat style makes him one-of-a-kind.


Remember the limited edition style we mentioned? This is one of them. This year the Carousel Collection is coveted by soft toy lovers of all ages. It won't be around forever so hurry on over to the Girls at Itty Bitty Bella and grab yours. There is even the most adorable hobby horse that your itty bitty can "ride" around the house!

Whether you're going to visit mom and babe in the hospital, dropping by a friends baby shower or shopping for your tots Easter basket, Jelly Cat is a must. Everyone has to have stuffed animals, so why not find cute and stylish ones!

- The Girls at Itty Bitty Bella

The Swing of Things

Mar 07, 2011 | By Cari Hale
It's our third full day of business and we're fulling enjoying every minute of it!

We started out our grand opening celebration on Thursday, March 3 with a private party that evening. Press, customers, supporters and curious on-lookers joined us for an evening of great desserts, drinks and fabulous company as we unveiled the new store.  It was an evening to remember, and we're so thrilled to have received such positive support and feedback. We truly appreciate each and every person that stopped by to check us out and wish us well!

Saturday was another busy day of grand opening festivities. Despite the rainy weather we had a wonderful day helping y'all choose the perfect thing or two for your itty bitties. From moms to grandmothers, friends to colleagues, the store was full of people looking to get the perfect happy!


Off the Wall did a fantastic job on our cash stations!


And now today, we are in the swing of things and ready to tackle everything that comes our way! We started out our morning with our first baby registry. The sweet baby is due May 2, and we couldn't be happier for Andrea! It's her first baby and she was the most laid back, organized mama! We're expecting registry number two and three this afternoon and are so excited! It's so fun to work with these moms-to-be and help them decide just what they need for their little babe.

In case you didn't have a chance to stop by the store during our grand opening, here are some photos of our displays- all finished and ready for shopping! Of course, to get the full effect you will have to come and see everything for yourself :)


Our tree stands tall to greet you as you enter the store. Building it from the base up was quite the experience!


Everyone has been trying to buy our blocks! We have yet to decide if they are for sale. If they are, you will be the first to know...


Mix and match the pillows to build the perfect bedding set. Crib-King bedding is available however you want to mix it!


Between the chalkboard art and the bohemian-inspired curtain, our back wall is definitely a focal point. Trying something similar in your nursery would be a fun and easy way to add some character.

To see the rest of the store- and more importantly, the products- stop by and say hi!

- The Girls at Itty Bitty Bella
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