What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Celebrate with a Burlee

May 20, 2011 | By
Burlap is all the rage these days, so it's no wonder that someone came up with a clever way to incorporate it into children's lives and decor.

Burlees, as we like to call them, are painted burlap signs that hang from your front door, nursery door or hook in your home to celebrate all things baby and birthday.


Announce it to your neighbors, you're having a girl! Hang this adorable welcome sign on your front door so everyone can see for themselves your latest bit of news. It works great when later hung in the nursery as part of your decor.


We absolutely love the idea of taking the boy/girl burlees to the hospital so you can proudly inform passers by of your new arrival.


Snag this celebratory burlee and use it for many years to come! Use it to celebrate loved ones birthdays or mark a party destination with style. Painted burlap candles are included with this burlee so you can clip candles to the sign for each year of life. Extra candles can be ordered so you won't be limited by age!

- The Girls at Itty Bitty Bella

A Mile in Their Shoes

May 18, 2011 | By
It's a crucial time when you itty bitty's start to walk. They need flexible support so they can get used to balancing on different terrain and so that their little feet can be shaped and molded properly...but you still want  high-style and adorable designs! And since not all shoes are created equal (moms, you know that!), we've searched to bring you the best soles we can.


Livie and Luca shoes was created in 2005 when a trio of mother's got together and decided there were not shoes that were modern, flexible, and affordable for their babies and children. They put their minds together and decided to create their own brand. Livie and Luca was born and sported the ever appropriate tagline "Adorable shoes for adorable feet".


Livie and Luca uses only the best brightly colored leathers to bring their modern and whimsical designs to life. Each design strives to capture the pure essence of childhood. Their designs are inspired by nature, folklore and the rich imagination of children (including the imaginations of their own kids!).


Each pair of Livie and Luca shoes are handcrafted by expert shoemakers who leave their mark on each pair of shoes under the strap. In an effort to be eco-conscience, Live and Luca chooses to make their shoes from high quality leather remains that would otherwise be wasted. Because of these handmade touches, each shoe is as unique as the child who wears them!


The quality, comfortable construction of Livie and Luca allows each child to navigate the playground, walk the city streets and hike the dusty pathways with ease. Their Spring 2011 styles are fantastic, and range from size 4 to 13!

We're counting down the days until our Fall 2011s shipment arrives with unique and eclectic boys and girls shoes. We know we'll be just as blown away as we were with Spring!

- The Girls at Itty Bitty Bella

Here's to Mom

May 16, 2011 | By
Mom and I had a great Mother’s Day. She and I went for sushi—her favorite—and I gave her a lovely bracelet from Palabra, a new collection of jewelry we’re carrying at Bella Vita. (Love it. It’s set with three bronze hearts to signify my mom, my dad and me.)

The sushi was super. The gift was great. We talked, we reminisced. The afternoon was lovely.

But I’m left, four days after Mother’s Day, with a nagging, almost empty feeling. Why? Honestly, I think it’s because my heart is telling me I don’t say thank you enough, not just to my mom but to all the wonderful, helpful “moms” in my adult life.

Gulp. That was me, eating humble pie.

Maybe I’m saying aloud what you think from time to time?

You see, my mom did so much for me growing up, now that I look back on it. And it was a 24/7 proposition with never a day, weekend or holiday off. When you become a mom, it seems to me that you sign away all your vacation days, because even when you do get away without the kids, they’re on your mind and tucked away in your heart. (There’s that heart giving us trouble again, telling us to pay attention!)

Stephanie and her Mom

Most of all, she worked hard every day, to instill in me a strong work ethic, to work hard and strive for excellence. In fact, I remember her telling me never to put my name on something that I’m not proud of. It’s a direct reflection of yourself, she used to say.

While I’d roll my eyes—away from her own seeing eyes and the ones seemingly in the back of her head—what she instilled in me serves me well today. It helps me carry on when the road gets tough; it makes me renew my commitment to the projects, the job, and the family and friends in my life when I feel my strength wavering.

Oh, and then there was the “always-do-the-right-thing” lesson she taught me. Rather, she showed me. One day she and I were shopping and accidentally, she broke a Christmas ornament she had picked up to admire. She left the store with the broken ornament still on the floor. Seems that incident and her reaction to it got the best of her. So she and I went back to the store and she insisted the store manager let her pay for the broken ornament. Lesson showed, lesson learned.

Again, it wasn’t once a year, it was every day she worked hard to be my best mom possible. She didn’t do it to receive cute handmade cards or jewelry, either. She did it because she wanted me to become the best, most ethical person I could be, to make wise choices in life and to surround myself with others who would support and nurture me later on. (When you’re an adult, moms can’t always be there to pick you up, unfortunately.)

Thanks, mom, and thanks to all the moms who work so hard and so diligently to raise children to be good people, good citizens and just plain good for this world. 

Good job, everyone, every day.

- Stephanie

Raise a Book to Reading

May 13, 2011 | By
We were all taught to read as kids, but today more than ever there is a huge push for reading to and with your children and giving them to skills they need to love reading. Perhaps it's because of our internet, high-tech, digital age that we're feeling the big push to return to books? Maybe so, but no matter what it is that's causing the trend we're all on board at Itty Bitty Bella.

I Love Monkey Discovery Kit
(The I Love Monkey Discovery Kit comes with the plush monkey- the main character in the book!)

Not only is reading a great way to gain knowledge, increase vocabulary and foster imagination, it's an excellent way to bond with your children. You can (and should, according to most experts) begin reading to your unborn children while they are still in the womb. Not only will you feel closer to them, they will be able to hear the sound of your voice and they will begin bonding with you. It's a great practice for dad's to start since they sometimes feel left out of the whole pregnancy process.

Once your baby is born, you should start reading them before bed, during the day, or whenever you feel it's an enjoyable time to sit and share your love of reading. (If you don't have a love of reading...you had better work on it!!)

Here's just a few benefits that can come to you and your children when you spend quality, pleasurable time reading with them:

  • You will notice a strengthening in your bond
  • Hearing your voice is calming and soothing to both babies and children
  • You will be promoting increased communication, even with children who cannot yet speak
  • Listening skills will be strengthened as well as your child's imagination and ability to create
  • You can help your children lengthen their attention span through reading
  • You can help to expand their interests by branching out to subjects that relate to their current interests. (Ex. if your son loves cars, start reading about boats, planes and trains. Once you've covered modes of transportation, begin reading about engines, science and how they function.)
Tickle Monster Kit


(The Tickle Monster Kit is a fun and playful read that encourages kindness to all. Have your little one play along with the special "tickle gloves".)

Reading to you kids is all about pleasure. Find a time to read to them each day, or at least several times a week. By reading at the same time each day you will be creating a habit in them that they are likely to carry on once they have started reading on their own.

And don't forget to teach by example! When you children see you read they will be able to connect reading with pleasure, since they see you enjoying it.

-The Girls at Itty Bitty Bella
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