What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Our Vintage Collection

Apr 08, 2011 | By
Not a day goes by that we do not receive "ooh's" and "ahh's" over our vintage and antique display pieces. And even though y'all beg, pout and put up a good fight, they are still not for sale!

Vintage Baby Bathtub

We spend lots of time and money scouring the country to find these one-of-a-kind pieces to use in our store. They are a source of inspiration for us and our unique displays, as well as a source of interest and intrigue for all of you. Grandmother's come in with their itty bitty grandbabies and reminisce about the "good ole' days" while teaching their precious companions a thing or two about history. We love to watch you admire and adore our displays, especially when we can see and hear the memories they stir up.

We recently shot some photographs of our favorite vintage pieces. Since everyone loves seeing them in the store, we thought you would love to see them too!


Antique Baby Bath
Our children's bathtub makes a great front-window piece. We love the texture and character the rough, peeling exterior provides.

Antique Baby Stroller
Can you image pushing this stroller around? It was used as a rental stroller at the Texas State Fairgrounds. All we say is thank goodness for modern technology!

Vintage Tricycle
Our vintage tricycle catches the eye of every boy and girl who visit us. While it's not in riding condition, it sure is fun to look at!

Children's Bedding Display
Antique iron beds have such a beautiful rustic beauty to them. We love how it becomes the perfect accent for all of the bedding we put on it.

Vintage Wash Bins
The washtubs make the perfect display pieces! They are nice and deep so we can fill them full of fun products.

There's no doubt each piece has a story to tell. If we only knew what they were...

- The Girls at Itty Bitty Bella

Wrap it Up

Apr 07, 2011 | By
Mothers swaddling their babes dates back to 4000 B.C., if you can believe it. The soothing effects of swaddling have been known to mother's around the world for generations, but until now it was not a widely talked about practice.

These days everyone wants to get tips, tricks and products for swaddling their babies. Could it be because experts and mothers alike swear it makes their babies sleep more soundly? Probably! While mothers have known for years that swaddling is the way to go, we can now thank science for dubbing swaddling as the most gentle, effective and beneficial practices for mothers and their babies.

Studies have shown that swaddling allows babies to sleep more soundly because they do not make quick movements (reflex motions) in their sleep that tend to wake them up. Scientists also say that swaddling recreates the warm, cozy, calming environment of the womb.

Aden and Anais muslin swaddle blankets are perfect for swaddling your baby to sleep or to lounge. The cotton muslin's' delicate, yet durable weave makes the fabric stretchy, allowing you to wrap baby snugly without being too restrictive. The cotton muslin is also know for it's "workhorse" properties- meaning that it stands up to repeated uses and washing, only getting better (and softer!) with age.

The Aden and Anais cotton muslin swaddles are perfect for Memphis summers. The weave of the fabric allows air to circulate around the baby, maintaining a constant temperature. It eliminates the threat of overheating as they sleep.

If you prefer to swaddle in a light flannel, we've got the perfect solution. Elegantly embroidered along the edge, our flannel swaddle blankets wrap your baby warmly and snugly- perfect for cool nights and cozy snuggles!

Just in case you haven't mastered the art of the swaddle, or if you need a refresher before baby #2 comes along, we've put together a video tutorial. Check it out and start practicing. Trust us, if we can do it you will have no problem!!

You might also like:
Cover Up! (nursing covers)

Rock-A-Bye Baby

Apr 05, 2011 | By
Are you feeling overwhelmed with all of the expenses that come with having a new baby...especially since your baby is still 9 months away from entering the world?! You can take a little bit of comfort in knowing you're not alone, everyone feels that way, but no matter what we understand that it's still scary!

Now, more than ever before it's important to focus on quality, longevity, and investment. This baby, and maybe more to come, are going to be a part of your life for well...the rest of your life! The items you purchase now have the potential to grow with your children and stand the test of time. If you purchase correctly, that is.

While some nursery items are meant to be replaced or updated with each child, some items can be with your growing family for as long as you want. Chances are you'll tire of them long before they wear out or need replacing. Your rocker/glider chair is one of those items.

Invest now in a quality, well made rocker and you'll thank us later...at 4:00am. Countless times we have mother's come in and tell us about their rocker. They either bought one quickly without looking at the details and hate it now (squeaks when it rocks, shaky, hurts their back!) or we have mother's come choose our hand built, made in the USA rockers and love them.

The deep feather and down stuffed cushions, the plush back and arms, and the smooth glide all make early morning feedings that much better. Not to mention story time, cuddle time and eventually "grandmother time" more comfortable and enjoyable.

Are you thinking that you won't want the same upholstery for years to come? Well don't worry mom, we've got you covered. Each of our rockers come with 2 options: upholstered or slip covered. That's right- a slipcover. You can select the fabric, pattern and color you want at that very instant, and order a new slipcover (instead of an entirely new chair!) when you're ready for baby #2, or a move to the living room.

When it comes time to outfit your nursery, don't overlook the investment pieces. Do your homework and make sure you are 100% satisfied with your purchase. Nursery furniture takes  a lot of wear and tear...make sure it's in it for the long haul!

- The Girls at Itty Bitty Bella

It's A...

Apr 04, 2011 | By
Girl? Boy? Are you dying to know? How about revealing the gender of the baby at a "gender reveal party"?

It's the latest trend and it's gaining momentum as more and more couples opt to share the news at a party devoted especially to the baby. Any excuse for a celebration, right?!

If you're planning on throwing a gender reveal party there are few things you need to know so you can plan the perfect surprise. We just finished throwing a reveal party for Megan, one of the gals at Bella Vita (it's a girl, by the way!), so here's what we learned:

gender reveal party invitation
Find cute invites. Make sure to keep them gender neutral so you don't put ideas into anyone's head! We used Tiny Prints and were very happy with the service and designs.

reveal party cupcakes
The biggest thing is probably deciding how to reveal the gender. One idea is to have a cake baked with either a pink or blue center and when mom and dad cut into it everyone will get to see the outcome. Another way (and our favorite!) is to have cupcakes made that are pink or blue inside. That way, everyone at the party gets to bite into their own cupcake and find out the gender.

Whatever you decide to do, make sure the icing is a gender-neutral color so it doesn't give away the surprise! We favored green, yellow and orange. But turquoise and red would be good colors to throw into the mix as well.

If you're throwing the party (or in charge of the cake/cupcakes) make sure mom and dad give you the envelope from the ultrasound. The doctor should have written the gender (or included an ultrasound picture) for mom and dad to give to you. Note to moms and dads: don't peek during the ultrasound! You wouldn't want to ruin your own surprise!

Mom and Dad Reveal
The longer you keep the guests waiting, the more suspenseful it becomes! Plan a couple of games that require the guests to choose sides. Have them hold up pictures of the mom or dad as a baby so they can show what "team" they are on, or have them write baby names to declare their team.

Lastly, make sure you have someone working the camera and video. You won't want to forget mom and dad's reaction when they bite into their cake!

We love the idea of a gender reveal party because it builds the same level of surprise and excitement as waiting until the baby is born...but without the waiting part!

Happy party planning!

- The Girls at Itty Bitty Bella
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