What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

How To| Step Up Spring Style | Elephantito Spring 2017

Jan 27, 2017 | By Jamey Sharman

Keeping up with the seasons? Tricky. Keeping up with tiny trends? Challenging. But when it comes to staying on top of a sweet pair of ever-growing toes? It can feel nearly impossible sometimes, which is exactly we're so thrilled to introduce you to spring's newest arrivals by one of our favorite brands, Elephantito! 

elephantito spring driver loafer

From timeless staples to special occasions, let us walk you through how to step into spring with your favorite pair of (well-dressed) itty bitty feet by your side. Here are our top three tips:

1. Classics Complement Everything

When in doubt, it's always best to opt for a pair of sweet soles in a neutral shade and simple silhouette, like these Mary Janes and Driver Loafers. Whether you're out and about on errands or stepping out for Easter Sunday, this sweet pick is an effortless choice that will go with every style.

spring elephantito mary jane infant

spring elephantito driver loafer apache

spring elephantito moccasin ivory

2. Comfort is Key-
 When it comes to everyday adventures, your little one needs the right footwear to keep the pace! Opt for this pair of Moccasins to keep little man surefooted with every step! And for our little lady? Sandals of course! [It doesn't hurt that they're cute to boot, too!]

spring elephantito moccasin ivory

spring elephantito  driver loafer natural

spring elephantito moccasin navy

spring elephantito scalloped sandal flamingo

3. Think Ahead- With our littles, it's always helpful to keep in mind that what fits them now, will definitely not fit them later. If you've found a style you love, like this popular pair from Elephantito, Mary Janes, think ahead to next year. You may find that you'll want to opt for the next size up in addition to the size they need now...because until we can learn to keep time in a bottle, those sweet feet are going to keep growing!
spring elephantito mary jane leather pink

spring elephantito mary jane leather metal gold

Related Links: Spring 2016 Elephantito , Elephantito Children's Shoes


It's Starting. | Persnickety Pre-Sale 2017

Jan 16, 2017 | By Stephanie Singley

persnickety 2017 Sale

The secret's out, spring has sprung for Persnickety's first 2017 collection, Pocket Full of Posies! Whether you fancy beating the line or just can't wait to see the newest styles from our favorite frilly brand, we're now accepting pre-sale orders so you can get ahead of the game! Get ready to chase away the winter blues with sweet florals, bright patterns, and Persnickety's signature ruffles and frills, because this colorful collection will have you ready to step into spring in no time at all! Ready to get shopping? Browse through, choose your favorites, and give us a call!

persnickety adeline dress
Adeline Dress | $93

persnickety adeline dress felicity shorts
Adeline Dress $93 | Lou Lou Top $53  Felicity Short $69

persnickety brandi dress
Brandi Dress $93 | Sugar Tunic $69 | Felicity Short $69

persnickety dress
Charlie Tank | $57

persnickety erika dress
Erika Dress | $93

persnickety lou lou top
Lou Lou Top $53 | Gaucho Pant $69

persnickety lyla romper
Lyla Romper | $71

persnickety sugar tunic
Sugar Tunic $69 | Felicity Short $69

Terms & Conditions: Special order only for Persnickety Spring 2017 collection, "Pocket Full of Posies",  from January 15 - January 31. Orders to be made in-store or by phone. Payment must be secured at time of order. All orders are final sale due to special order. See store for more details. Save

Show off their art: Win $100

Dec 26, 2016 | By Stephanie Singley

itty bitty bella art contest 

Itty Bitty Bella is calling all petite Picassos! Would your little one love the chance to show off their latest work in the Itty Bitty Bella front window, and maybe earn a $100 gift card for you too? Enter our Itty Bity Art Gallery contest over on Instagram(@shopbellavita), and you might do just that! 

Here's how to play:
  1. Pick up your art kit at Itty Bitty Bella.
  2. Have your artist extraordinaire create their most beautiful work of art. [Feel free to use even more supplies---the more creative, the better!]
  3. Post a picture of your little one's mini-masterpiece on Instagram, and tag us using @shopittybittybella and #ittybittyartist.


That's it! 15 mini-masterpieces will be chosen to display in Itty Bitty Bella's front window, and one grand prize winner will go home with a $100 gift card. Get ready, get set, create!

itty bitty bella collierville

2016 Top Christmas Gifts for Every Itty Bitty

Dec 09, 2016 | By Stephanie Singley

Toys and canvas toy bin 

When you have a full roster on this year's nice list, it can be daunting trying to find the perfect, special something for every sweet itty bitty you know! Look no further, because we've scouted the best of the best for our 2016 Holiday Gift Guide. Explore our top picks for thoughtful, fun gifts that every good little boy and girl will love! 

wall animals 

Christmas pajamas and winter apparel

Green Toys - Made safely in America and 100% made out of recycled products

green toys for children 

Play Mat Bag by 3 Sprouts - Keep toys in one place, and ready to play at any time!

3 Sprouts playmat


star from afar
Bring the joy of Christmas back to the true reason for the season! Our customers' favorite game, The Christmas Star from Afar, has returned to Itty Bitty Bella! In a beautiful combination of holiday tradition and childhood play, this beloved game teaches your little ones about the birth of Jesus while incorporating an element of fun they'll love. Have them hunt for the star each day and read the accompanying Bible verse, and count down to Christmas day, where the star will have returned to its rightful place in the nativity! A game they'll adore. A tradition you'll treasure.

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