What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Cool Down With Our Hottest New Arrivals

Jul 05, 2018 | By Claire Martin

New accessories, apparel, decor + more is here to bring you through the last days of summer. Check out the latest of all things sweet, new, and summery.

New Arrivals



Boy and Girl Beaufort Bonnet Apparel


Freshly Picked Disney Moccasins


Felt Potted Cactus Decor


Mini Cow Felt Animal Head


Mini Elephant Felt Animal Head


Mini Lion Felt Animal Head


Mini Pig Felt Animal Head


Skip Hop Bat 


Skip Hop Llama


Teethers


Pacifier Clips


Angel Dear Unicorn Lovie & Pillow


Baby's First Year Books


Tooth Fairy Unicorn tooth keeper 


Tooth Fairy Elephant tooth keeper

Stay tuned while our fall arrivals start to come in, too. We can't wait to show you all our favorite goodies! In the meantime, if you see something you just have to have for your itty bitty, give us a call! We're always here to help at 901-457-7846.

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Go Bananas | Kickee Pants Brazil

Jun 27, 2018 | By Claire Martin
Beach babes, we're off on another bright, international adventure with the newest collection of Kickee Pants! With the softest bamboo knits in your favorites styles, find a new favorite among happy hippos, fun frogs, and tropical themes.

Kickee Pants Brazil














Call us at 901-457-7846 to see if we have your favorite print in your favorite style!

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Get The Gear You Need

Jun 19, 2018 | By Claire Martin

Let's face it. Life moves fast, and when it comes to preparing for baby, you don't want to spend precious time that you could be using to do fun things (hello ice cream cravings and nursery themes!) debating which stroller or car seat is right for you. Take the guess work out of the equation and learn about our favorite gear brand, Uppababy. With options from infant and up to three kiddos riding along in style, you'll find the right one without a doubt.

Uppababy Strollers & Car Seats

  • Our TOP Brand: It's no wonder it's been our #1 parent's pick for years. These ratings don't lie.
  • Grows With Your Family: From single child families to a full house, there's plenty of options to fit your lifestyle or future plans.
  • Free Maintenance: Bring in your stroller for a yearly maintenance at Itty Bitty during the Tune-Up Event.
Now meet the styles everyone is taking about!

Vista Stroller




  • Our top Seller #1: The most versatile options for every mama.
  • It Grows with You: From birth to toddlerhood, and even second to third additions, easy attachments make your next chapter a breeze.
  • Key Features: Easy clean fabric, adjustable handlebars, RumbleSeats, SPF 50 sunshades and more, it's the easiest all-in-one-choice.
  • Bang for Your Buck: This price conscious car seat and stroller system keeps you rolling for years to come, while saving you more.

Cruz Stroller


  • Compact design without compromise.
  • Holds one child with the option to swap the Toddler Seat for the Mesa Car Seat or Bassinet.
  • Full function without weighing you down.

Minu Stroller



  • The newest addition to the Uppababy family
  • Easily folds down, and even fits in an airplane overhead compartment
  • Compatible with car seats
  • A great system for grandparents who want all the fun features at a budget-friendly price

Mesa Car Seat


Compatible with the Vista, Cruz, & Minu for travel ease and completing stroller systems.

G-Luxe Stroller


Single child and ultra lightweight, with lots of storage for all.

G-Link Stroller


Side by side seating, but streamlined and lightweight.

Ready to order your own, or have a question?
Give us a call at (901)-457-7846. We'll get everything taken care of, so you can check it off your list!

Join Our Team

Open Position | Sales Assistant
Does learning about all kinda of baby needs get you excited? Good news, we're looking for people like you! We need frontline folks whose smiling faces make the difference between a sale and a fail. “Hello, how may I help you?” should be words that roll from your tongue without even thinking about it. Sound familiar? We'd love to hear from you! Full-time and part-time positions are available.


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Cruise Around Town with Veer 

A Baby Shower in Your Honor

Jun 04, 2018 | By Claire Martin

Calling all sweet mamas-to-be, you're invited to a special baby shower event where the guest of honor is you!
 
On Tuesday, June 12th, join us from 5 - 8 PM to enter to win exciting giveaways, meet representatives from top baby brands, and mix and mingle with other expecting moms in the Memphis community. We'll spoil our mamas-to-be with sweet party favors, snacks and sips as you chat about all things itty bitty!

Special Giveaways


UPPAbaby G-Luxe Stroller | $299 value


Cybex Sirona Car Seat | $329 value


Jennifer Saltsman Photography Session | $575 value


Dockatot | $189 value


Jujube Diaper Bag


Skiphop Activity Gym

Brands in Attendance

  • UPPAbaby - Learn about the wide variety of gear options Uppababy offers and see why it's our very top brand.
  • Cybex - Are safety features your top priority in choosing gear? Cybex has the top technology features to check every box on your list.
  • Nuna - See all the thoughtful and everyday-inspired gear that Nuna has, all to make your life easier.
  • Ergobaby - See all the ways to carry your little one while staying hands free.
  • Dockatot - Learn from the pros on why the Dockatot is a mom must-have.
  • JujuBe - From bags to backpacks and options in between, learn how to stay organized with baby while on the go.
  • Jennifer Saltsman Photography - Browse her beautiful portfolio and talk about options to photograph your growing family.

This is one baby shower you don't want to miss! Bring a friend, and we will see you on Tuesday, mamas.

Please Note: Limited quantities of party favors available. Party favors are only available to expecting moms on a first come, first serve basis. Only expecting moms may enter to win the 2018 Baby Shower Giveaways.

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