What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

We're Hiring Saturday Stars

Apr 06, 2018 | By Claire Martin

Do you love everything about Bella Vita and Itty Bitty Bella? Would you like to earn some extra cash and get incredible discounts on all your favorite products? Bella Vita is looking for an energetic Saturday Star to join our team on our busiest day of the week! For each Saturday worked, Saturday Stars receive 40% off any three items from Bella Vita or Itty Bitty Bella. Whether you’re a stay-at home Mom or a full-time employee elsewhere, this is a great opportunity for anyone who’s free on weekends.


Related Posts:

Spring's Styles from Kissy Kissy

Mar 30, 2018 | By Claire Martin
Spring is here and now, and, even better, Kissy Kissy's latest collection for 2018 has just hit the shelves! Handcrafted from the same high quality cotton you love and decked out in spring's sweetest, there's sure to be a favorite here for everyone. Take a peek at our favorite simple silhouettes and details!

Itty Bitty Guys











Itty Bitty Gals







See something you gotta have? Call us at 901-457-7846 to snag your style!

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Join Us | 7th Birthday Party & Palabra Event

Mar 15, 2018 | By Claire Martin


Come have a whole llama fun at Itty Bitty Bella's 7th birthday party! Bring your little llamas for the biggest party of the year, March 24th from 10am to 6pm.

Palabra Designs Fingerprint Charms



Be sure to call ahead and book your appointment with Palabra Designs for your little one to create a darling fingerprint necklace or charm set (perfect for Mother's Day gifts!). Call us at 901-457-7846.



Fingerprint charms are $41 each and available in either sterling silver or bronze
Necklace chains begin at $37 and are sold separately
Additional charms and birthstones are available at an additional cost
Limited quantities and appointments are available, so book quickly!
Call 901-457-7846 to book your appointment!

Sweet Treats for All Ages

We'll also have a balloon artist available from 1pm-4pm to make your itty bitty's imagination come to life. Snack on sweet treats while you shop the latest spring arrivals.

Ooh la llama! Don't miss the biggest celebration of the year!

2018's Top Easter Basket Finds

Mar 13, 2018 | By Claire Martin


This year, the Easter bunny's not the only one with a knack for knowing what your itty bitties want in their baskets. Scale back the sweet treats in favor of books, shoes, Jellycat friends and more that will last more than an afternoon! Whether you're looking for beginner bedtime stories or simply a new cuddle buddy for naptime, we've got everything you need to make this their most memorable Easter yet.






Oh, and to make things even better? Have one of our signature baskets monogrammed with their name or initials for an Easter tradition you'll both love for years to come! This style basket comes in two colors and two sizes, to be sure your little one can gather all the eggs they can!









Swing by and let us help you put together your itty bitty's basket. Or, give us a call and we'll be your own personal shopper and wrap it all up for you! Hoppy shopping, friends.

Join Our Team

PS- We're on the hunt for some hard-working people to join the Bella Vita & Itty Bitty teams! Take a look at our open positions and see if you might be a good fit.



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