What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Top Trends for Fall by EGG

Oct 03, 2016 | By Stephanie Singley


Though it’s been a September to remember, the chill of the nearing October air is calling for some of your little girl’s favorite things: cozy tights, long sleeves, and skirts with a definite swoosh! For her seasonal wardrobe refresher, look no further than the newest girl collection by EGG. With carefully created styles that balance childhood whimsy with time tested sophistication, you’re both sure to find new favorites within this beloved brand. Explore just a few of our favorites below…but stop by to see everything from this new collection!

EGG Critter Layette Apparel
Critter Layette

Bobbi Set by EGG
Bobbi Set

EGG boys outfit vest
EGG Boys Vest

ivory Maya dress by EGG
Ivory Maya Dress

Mikah Sweater by EGG
Mikah Sweater

Red maya Dress by EGG
Red Maya Dress

red olivia dress by EGG
Red Olivia Dress

Related Links:
EGG Clothing
Fall in the Forest with Kickee Pants

Fall in the Forest with Kickee Pants

Aug 26, 2016 | By Stephanie Singley

Kick your weekend off with a smile, because the latest Fall collection for little girls by Kickee Pants is here at Itty Bitty Bella! This first series, Fanciful Forests, takes your little ones on an exciting adventure alongside flora and fauna, in a beautiful tribute to all things wild and free. In the same silky soft material you know and love, these easy-clean outfits are sure to become your favorite fall picks for your own little wildflower.

Kickee Pants Fall 2016 

 Kickee Pants Fall 2016


Kickee Pants Fall 2016 

Kickee Pants Fall 2016 

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Kickee Pants

Enchanting...and Perfectly Persnickety

Aug 02, 2016 | By Kelly Freeland


Make this fall magical for your little ones. Here at Itty Bitty Bella, we’re thrilled to introduce Persnickety’s newest collection, Plum Crazy! Complete with the rich colors, textures, and patterns of a beloved storybook tale, your babes will be picture perfect and wrapped in warmth as you prepare for all that autumn has to offer. Visit us soon to doll up your darlings with the sweetest styles from Persnickety.

Lola Top and Dylan Pant


Kenley Leggings


Lily Skirt


Lou Lou Top


Penelope Dress


Cassie Tunic


A Beginner's Guide for the Modern Mom

Jul 26, 2016 | By Kelly Freeland


In 2016, new mamas-to-be are just as excited as their predecessors about the little lives they're expecting, but they're also savvy, intelligent women who are looking for essential items that will serve their journey into motherhood for years to come. How do we know? Because we've met with them, discussed their needs and assessed their desires. The result? A list of our top versatile picks for today's modern mom.


Fever Frida

Our number one recommended health essential, the FeverFrida uses a miniature Bluetooth monitor to alert your smart phone when your baby's temp goes above a predetermined threshold, and stores data for pediatrician visits and medicine dose reminders. 

Wet + Dry Diaper Clutches

Logan and Lenora

On the go, on the town.  A clutch staple for any mom. With a pop of crisp color on the outside, these chic bags are able to handle anything you put inside. 

Kickee Pants Crib Sheets

Kickee Pants Crib Sheets

These soft-as-a-cloud sheets are perfect for starting or supplementing your supply of crib bedding. Mix and match for for worry free wear. No bad dreams here!

Orbit G3 Travel System

Orbit G3 Travel System

The only travel system that allows you to dock and rotate both your infant and toddler car seat on the same base, this stroller also allows the seat to both rotate and recline in one fluid motion. But that's not all...come see us for more details!

Nook Niche

The Niche Feeding Pillow is 100% organic, luxuriously soft, and breathable to keep you and your baby cool and cozy. However, with dozens of other uses, you’ll use this versatile pillow for more than just holding your baby close.

Nursery Décor

Embrace the wild, embrace the little life! These beloved animals friends are sure to make your little one feel right at home, and adapt to their changing styles as they grow.

Pello Floor Pillow

Baby trends may come and go, but every mom can use a Pello! The one essential that your little one will never outgrow, these useful little tools make the perfect play mats for little ones to learn to roll over, sit up, and eventually cuddle up with their favorite book! 

Little Unicorn Swaddles

Little Unicorn 

Crafted from the softest cotton muslin available, count on Little Unicorn to bring a little magic to everyday moments both now and for years to come. With fresh, bright prints that are decidedly set apart from the rest, it's no wonder that this elegant brand has been a crowd favorite among new moms.

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Choosing the Perfect Stroller
Motherhood Made Easy with Petunia Pickle Bottom

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