What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

A Beginner's Guide for the Modern Mom

Jul 26, 2016 | By Kelly Freeland


In 2016, new mamas-to-be are just as excited as their predecessors about the little lives they're expecting, but they're also savvy, intelligent women who are looking for essential items that will serve their journey into motherhood for years to come. How do we know? Because we've met with them, discussed their needs and assessed their desires. The result? A list of our top versatile picks for today's modern mom.


Fever Frida

Our number one recommended health essential, the FeverFrida uses a miniature Bluetooth monitor to alert your smart phone when your baby's temp goes above a predetermined threshold, and stores data for pediatrician visits and medicine dose reminders. 

Wet + Dry Diaper Clutches

Logan and Lenora

On the go, on the town.  A clutch staple for any mom. With a pop of crisp color on the outside, these chic bags are able to handle anything you put inside. 

Kickee Pants Crib Sheets

Kickee Pants Crib Sheets

These soft-as-a-cloud sheets are perfect for starting or supplementing your supply of crib bedding. Mix and match for for worry free wear. No bad dreams here!

Orbit G3 Travel System

Orbit G3 Travel System

The only travel system that allows you to dock and rotate both your infant and toddler car seat on the same base, this stroller also allows the seat to both rotate and recline in one fluid motion. But that's not all...come see us for more details!

Nook Niche

The Niche Feeding Pillow is 100% organic, luxuriously soft, and breathable to keep you and your baby cool and cozy. However, with dozens of other uses, you’ll use this versatile pillow for more than just holding your baby close.

Nursery Décor

Embrace the wild, embrace the little life! These beloved animals friends are sure to make your little one feel right at home, and adapt to their changing styles as they grow.

Pello Floor Pillow

Baby trends may come and go, but every mom can use a Pello! The one essential that your little one will never outgrow, these useful little tools make the perfect play mats for little ones to learn to roll over, sit up, and eventually cuddle up with their favorite book! 

Little Unicorn Swaddles

Little Unicorn 

Crafted from the softest cotton muslin available, count on Little Unicorn to bring a little magic to everyday moments both now and for years to come. With fresh, bright prints that are decidedly set apart from the rest, it's no wonder that this elegant brand has been a crowd favorite among new moms.

Related Posts:
Choosing the Perfect Stroller
Motherhood Made Easy with Petunia Pickle Bottom

Little Unicorn | Essentials for Modern Motherhood

Jul 13, 2016 | By Kelly Freeland

A brand made for celebrating the very best of life's littlest gifts, Little Unicorn prides itself on offering beautiful, whimsical products that fit the modern family's lifestyle. Crafted from the softest cotton muslin available, count on Little Unicorn to bring a little magic to everyday moments both now and for years to come. Here are a few of our top picks from one of our favorite brands:

Cotton Muslin Swaddles

Quilts & Bedding

Muslin Bibs

Hooded Bath Towels

Crib Sheets

Related Posts: 

Aden + Anais

Set SALE this Summer

Jul 06, 2016 | By Kelly Freeland

Maxi Cosi

It's the time of year where everyone is piling in the car and trucking off on summer adventures, with the little ones in tow! Stay safe, and get saving, with 20% off any of Maxi Cosi's car seats and accessories now through August 10th, 2016. 

Terms & Conditions: Offer valid through August 10, 2016. Cannot be combined with any other offer. Past purchases cannot be adjusted. Rachel Zoe Collection excluded. Other exclusions may apply. Accessories sold separately. 

Outfitted for Play

Jul 03, 2016 | By Kelly Freeland

Kick it in gear with Kickee Pants! Designed with child's play in mind, Kickee Pants clothing is easy to wear and fun for all. Most importantly, these silky soft styles are easy to style and easy to clean. Here at Itty Bitty Bella, we have the latest designs and darling prints from Kickee Pants, for boys and girls, babies and beyond! Here are our favorites from the latest collection:

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

Kickee Pants

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