What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

The Next Generation Is Here: The Orbitbaby G3 Travel System

Mar 25, 2014 | By Missy Daniel
It’s no secret that Orbitbaby brings the world top-of-the-line travel gear for the up and coming babies. Their new collection most definitely soars to higher places then they’ve reached before! We are so thrilled to introduce to you the brand new G3 Travel System! 

orbit baby g3 stroller

The overarching question that we know soon-to-be parents will be asking is ‘how is the G3 different from the G2’? Well we are so glad you asked! Allow us to give you the detailed rundown of the recently updated changes in this superb stroller...

Stroller Base 

With the base, the overarching theme is efficiency! We know that strollers can cause much headache when operating it seems like more like maneuvering heavy machinery. Thankfully, this new stroller base comes with meaningful tweaks allowing parents to navigate everything handling to folding with much ease! 

Stroller Seat

orbit baby g3 stroller seat

Two words – upgraded fabric! All new G3 seats have been swapped out for certified ventilated interior fabric, providing a nice airy ride for your little cruiser. Need an added bonus? The new outer fabrics are more durable making quick on-the-go-wipe-ups a breeze!

We also love that baby is more stable with the G3, therefore not only will your little love be safer, but slumbering will come much easier. The added snack tray comes equip with a lid that makes keeping your little love's snacks contained both simple and fresh. Plus, the one handed adjustable foot rest is designed to lengthen as your child grows. All of these combined make for a win-win for all parents! 

shade colors of orbit g3

Available in 9 different color options: Raspberry, Teal, Blueberry, Mint, Peach, Red, Black, Slate and Khaki, the sunshade opens doors for mommy (and daddy) to add a personal touch of color. And to top things off, you no longer have to re-thread the harness by opening the back! 

Infant & Toddler Car Seats

(G3 Infant Car Seat on stroller)

Compared to the G2, these car seats are much more functional - with panels that snap with ease to the LATCH system that can be preformed one handed.  

orbit g3 toddler car seat
(G3 Toddler Car Seat)

Not to mention that both baby and toddler will fit more snug thanks to new shoulder pads.


The thought behind the new bassinet is simple – comfort! Keeping your itty bitty comfortable while you move around town is a necessity. 

orbit baby g3 bassinet

And with eliminating the harness while improving the mattress pad, Orbitbaby wants to ensure you’re going to see contentment written all you’re your precious one’s face. 

The Detailed Difference 

Among all else, Orbit Baby's new G3 Travel System is packed with several new features that make it the most sought after stroller for 2014. And to simplify all of it's intelligent improvements, we're giving you a brief overview of the detailed differences that have been made to the G3...

The Stroller Base

Improved Handling
Improved Braking
No-pump Tires
Comes in 2 Colors
More Storage Options
2 Cup Holders 
3-position Handlebar
Simplified Folding
Front Wheel Connection
Foam Grips

The Stroller Seat 

Ventilated Soft Fabric
Upgraded Luggage-grade Outer Fabric
More Stable Seat
Easy-swap, Improved Sunshade
Sleek Seat Back Harness
Quick Adjust, No-rethread Harness
Improved Snack Tray

Infant & Toddler Car Seats

Hard Plastic Cosmetic Panels
One-handed LATCH Belt Adjust
Velcro Rear Panel
Slimmer Shoulder Pads


Easier Loading for Baby
Optimized For Sleep 

The Orbit Baby G3 is a one of a kind stroller with a seat control allowing for 360 degrees of freedom. Making it stand out among all others as the only stroller that rotates and reclines it's seat control in just one motion. So, let us help you to perfectly put the pieces of your G3 system together, allowing you and baby to travel in style. 

Itty Bitty Bella is 3 Years Old!

Mar 21, 2014 | By Missy Daniel

itty bitty bella birthday

You are invited to our 3rd birthday party this Saturday, March 22 from 10A - 6P! Join us as we celebrate a few of our favorite things: life, love and cake.

Off the Wall will be in-store all day creating one-of-a-kind treasures featuring your little one's handprints on wooden plaques. Plaques are $41 each and available in Chocolate, Cream and Grey. Appointments can be made by calling 901-457-7846 or emailing [email protected]

Plus, for stopping by our birthday celebration, we're giving you 20% off one item.

Off the Wall Handprints

Jaime from Off the Wall will be helping us ring in our 3rd year by capturing your little one's handprints on wooden plaques. Off the Wall is a customer favorite at both Itty Bitty Bella and Bella Vita and is known for it's unique building and faux finishing style that you will not find anywhere else. Each piece is hand-built and hand-painted by the artist using reclaimed wood, giving you a signature style all your own.

brown handprint plaque

Handprints are available by appointment, and can be reserved by calling 901-457-7846 or emailing [email protected] In addition to booking your handprint appointment, you'll also have the choice of designing your plaque in three of Off the Wall's unparalleled color schemes: Chocolate, Cream and Grey. Each combines Jaime's rustic elegance with a neutral tone that can easily be hung on a wall or propped on a dresser or bookshelf. 

Plus, at just $41, not only will Jaime be capturing your little love's handprint, but she will also be personalizing each plaque with your child's name and age, making it an even more cherished keepsake for you to adore for years to come.

Limited Edition Paintings by Emily Ozier (EMYO) 

emily ozier painting

Also in attendance will be a brand new series of artwork brought to us by renowned local canvas artist, Emily Ozier (EMYO). With child-like beauty in mind, Emily has created one-of-a-kind pieces that display the perfect youthful themes for you to display within your child's room, nursery or playroom. The unique build and exceptionally painted scenes are fitting for both boy or girl and are sure to add that finishing touch to your itty bitty's decor. 

Party Essentials, Plus 20% Off One Item

And of course, no party would be complete without the necessary essentials to keep both you and your little partier entertained. Enjoy cake and refreshments as you shop and take advantage of our exclusive birthday treat to you of 20% one item, Saturday only

We'll also be giving away special party favors to ensure you have a lovely, bubbly day! 

Happy Birthday Itty Bitty Bella!

-The Girls at Itty Bitty Bella

Appointments are booked in 5 minute intervals. One appointment per child, per plaque. Handprint plaques will be available for pick up at a later date at Itty Bitty Bella. Discount offer is not valid on handprint plaques, Emily Ozier artwork, gear or special orders. Past purchases will not be adjusted. Offer cannot be combined with any other promotion. Other restrictions apply, see store for details.

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You Are Cordially Invited...

Calling All Part-Timers

Mar 14, 2014 | By Missy Daniel

Itty Bitty Wants YOU!

...or someone you know!

We are now taking applications for a new Sales Assistant(part-time) at Itty Bitty Bella. We are constantly looking for new talent to help us keep up with the growing demand for our products and services.

We'd much rather get team-member referrals from you, our loyal customers as opposed to blindly posting on Craigslist or any other internet job search site. If you or someone you know might be interested in this position, please contact [email protected]

There is a $100 Itty Bitty Bella (or Bella Vita) gift card for anyone who finds a candidate who passes their 90-day review!

Open Position for a Part-Time Sales Assistant

“Hello, how may I help you?” should be words that roll from your tongue without even thinking about it. At Itty Bitty Bella, our sales assistants are the face of our store and vital to our success. Frontline folks whose smiling faces make the difference between a sale and a fail. So if you smile in your sleep, love assisting others, ooohhh and aaaahhh over baby gear, burp clothes and baby swaddles—the beautiful accessories that make our customers and their children's lives more comfortable and happy—then you’re the person for this position.

Must Haves

  • Must be able to work 3 days per week
  • Must have an outgoing personality and be able to strike up conversations with everyone that walks through the front door
  • Must take your job seriously, come on time and be ready to work, every day
  • Must want to be a part of a growing small business, not just another JOB
  • Must hate excuses and show accountability for your actions
  • Must have enthusiasm, smile often, and play well with others


  • Proficient in MS Office, as well as basic computer skills needed to help customers at front counter
  • Sales experience preferred, but not a requirement
  • The ability to be outgoing and sociable with customers and manage customer relationships
  • Have psychic ability to understand customers needs and offer appropriate products and/or solutions

Why Work for Itty Bitty Bella?

itty bitty bella collierville

We're Fun!
Although this is a serious business, we still make time to have fun! Monday morning meetings with donuts, great incentives for sales goals and monthly team outings are just a few of the ways we play after a great day on the sales floor!

Family Owned
We're small and proud of it! We care deeply about our business because, as owners, we put everything on the line for this. We also care about customer relationships and the development of our team-members, inside and outside of work.

You Matter
From day 1, you'll have a job description on paper so that you know exactly what is expected of you to win at your position! Communication between ownership and team members is one of our top priorities. We also have 90-day and yearly reviews to help keep everyone smiling and on track to meet their goals. 

Work That Matters

You'll encounter everything from future Moms excited about their first child, to families who just cleared their adoption, and well...who does not like to be around good news like that every day? Helping families get through these sometimes stressful periods of  preparing for their upcoming and current needs tends to make a girl feel really good at the end of the day!

Stepping Into Spring Sale

Mar 11, 2014 | By Missy Daniel

A Spectacular Spring Sale

Spring is approaching fast. And with warm weather and sunshine on your mind, it's only evident that you prepare for the dawn of the new season. 

To help celebrate those anxiously awaited steps into Spring, we're giving you 15% off our select Spring supremes this Wednesday- Saturday! 

From sensational swaddles and must have mealtime essentials to beloved bedding and superb seasonal clothing and shoes, there's a little something to assist you in gathering all sorts of necessities for your precious itty bitty.

Here's a look at just what special savings you'll find off select in-stock merchandise this week...

15% Off Clothing

children's clothing

With savings on popular brands like Kissy Kissy and Kickee Pants, you're sure to find an abundance of clothing to dress your little one in this Spring. The colorful new patterns and and adorable new styles are this season's most sought after trends that you most certainly don't want to miss.

15% Off Skip Hop

skip hop backpacks

This popular brand is full of must have items to collect for your baby or toddler. With playful zoo-characters and a selection of accessories from mealtime to bath time to school necessities, and much more, you're sure to find items to assist in all aspects of you and your little love's life. 

15% Off Sun San Sandals

We're bringing you kicks to help track your little love into the days of Summer by giving you our newest line of shoes, Sun Sans- the original saltwater sandals. These durable, long-lasting sandals are an adorable way to set out on the adventure of a new season. Available in a variety of colors and styles, there's a perfect trend for your little adventurer to step it in style with during all of the sunshine and warm weather.

15% Off Aden + Anais

easy swaddles

Our most popular line for your babies is here to comfortably meet all of you and your baby's precious needs. With various styles available in swaddles, blankets, bibs, crib sheets, and changing pad covers, plus a range of skin care products for both mom and baby, and many more select favorites to love, it's no wonder why Aden + Anais is our leading line for all things baby.  

15% Off Bedding & Pillows

infant bedding and pillows

Whether you're building a look for baby or redesigning for your growing toddler, our current selection of bedding and pillows is sure to withhold a piece to perfectly accent their bedroom or nursery. From shams and bumpers to decorative throw pillows and sheets, behold a beautiful bedding style to add an adorable characteristic to their beloved space. 

Here's to the perks of a new sunny season!

-The Girls at Itty Bitty Bella

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