What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Summer Style...On Sale!

Jun 09, 2015 | By Kelly Freeland

Summer is just arriving, but we're already preparing and making room for our darling late summer and early fall arrivals. Making room for more cuteness can only mean one thing....it's Summer Sale time! Join us this week for special savings on all your favorite brands!

  • 30% Off Persnickety
  • 30% Off Kickee Pants
  • 30% Off Pink Chicken
  • 20% Off Swimsuits
  • 30% Off Frugi
  • 30% Off Toobydoo
  • 20% Off Select KissyKissy
  • 20% Off SunSan Sandals
  • 30% Off Livie & Luca Shoes
  • 40% Off Select Clothing
Terms & Conditions:
Discount is only valid at Itty Bitty Bella Wednesday, June 10 - Saturday, June 13, 2015. Special orders are not included. Past purchases will not be adjusted. Cannot be combined with another offer. Additional exclusions apply, see store for details.

30% Off Livie & Luca

Livie & Luca On Sale

Livie & Luca is a tried and true favorite at Itty Bitty Bella, and we've marked down our favorite spring and summer styles! Fun colors and precious embellishments are great fit for any occasion, making this your go-to shoe for summer!

30% Off Persnickety

Persnickety On Sale

Persnickety On Sale

Nothing says summer fun like Persnickety! Fun florals, sassy ruffles, and sweet bows create fun and unique outfits to fill your little girl's closet with designer-level apparel that is still oh-so-comfortable! 

30% Off Kickee Pants

Kickee Pants On Sale

From darling dresses, to cozy coveralls, to gleeful gowns, your little one's clothing needs are covered. And with so many different styles and prints, your itty bitty has many options to choose from...good luck choosing just one! Your babe's closet isn't complete without a little Kickee!

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Dreamy New Arrivals From BabyHome

Jun 05, 2015 | By Kelly Freeland

Dreamy New Arrivals From BabyHome

Baby gear can be overwhelming, and the options are sometimes endless, but we have great new arrivals from BabyHome that will make mealtime, nap time, and travel easy (and stylish)! From their new bassinet with changing pad to their lightweight and easy-to-fold stroller, the folks at BabyHome have outdone themselves with some of our newest favorite products! 

Air Bassinet

Air Bassinet

A fresh new twist on your favorite bassinet is here! The new addition of a practical changing pad (which easily attaches to the bassinet) is a lifesaver for new moms! A practical mesh window is hidden under the fabric on the side allows you to keep watch over your cutie at all times!

Taste High Chair

Taste High Chair

Taste is a very light, simple and safe high chair with a polished aluminium frame and wide, stable base. Keep your Itty Bitty comfy with a large seat and quilted liner, and cleanup is a breeze with an easy to remove tray!

Emotion Stroller

Emotion Stroller

Emotion stands out for its easy maneuverability, compact folding and lightweight. You can stroll in style with tons of fun and modern color options. With the use of available car seat adapters, Emotion becomes a useful stroller from birth to 55 pounds.

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Mealtime Made Easy

May 29, 2015 | By Kelly Freeland
SkipHop Mealtime

Mealtime is meant to be a time to re-energize, not a time for fussing! We know it can be a challenge to get your little ones to appreciate the value of eating well, especially when there are veggies involved. From baby food to on-the-go snacking, we have some of the best new must-haves to make mealtime a breeze! Check out a few of our favorites from Beaba, SkipHop, and EzPz!

EzPz Mat

EzPz Mat

These washable silicon mats make mealtime a breeze by suctioning to the table, making it almost impossible to tip over! No matter the location, your Itty Bitty will dine in style with an ez-pz mat! The Happy Mat, the Happy Bowl, and the Snack Mat are sure to be a favorite of yours (and your little one).


SkipHop Mealtime

SkipHop's colorful, zoo themed collections bring a bit of fun into mealtime, transforming breakfast, lunch and dinner into something that everyone will look forward to attending. Whether you're sitting down for family meal or snacking on-the-go, these fun critters will be a hit with your Itty Bitty!

Beaba Food System

Beaba Food System

With easy one-handed operation, you can prepare nutritious meals for your Itty Bitty in 15 minutes! Refrigerate or freeze leftovers, then simply defrost and reheat right in the BabyCook. Steam cooking locks in vitamins and nutrients, making this a great way to introduce those fruits and veggies to your sweet babe.

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Join Us For A Shower In Your Honor...

May 18, 2015 | By Kelly Freeland

Baby Shower at Itty Bitty Bella

Whether you're expecting your first bundle of joy or are a busy new mom, we are here to celebrate you and your sweet Itty Bitty! Let us shower you with some of the things your new nest requires.

Special guests from Uppa Baby, Orbit, Ergo Baby, Baeba, and Allison Rodgers Photography will be here to show you some of their newest products and stunning works to inspire you as you prepare for this most joyous time in your life! We will be taking appointments for registries and celebrating with fun treats and Carseat/Stroller system giveaways from Orbit and Vista!

Baby Shower at Itty Bitty Bella
Tuesday, May 19 from 5:00-7:00 PM

Win A Vista!

UppaBaby Vista Stroller

Join us at our Baby Shower for a chance to win a Vista stroller system from UppaBaby! The included bassinet turns your Vista into a baby buggy. With just one hand, you can detach the bassinet and carry your sleeping infant anywhere! 

Win An Orbit!

Orbit Stroller

We are thrilled that you can also enter to win an Orbit stroller/carseat system at our Baby Shower! The G3 features a 60-second car seat installation, a one-handed stroller fold, built-in cup holders, easily adjustable handlebars, and Orbit Baby's ergonomic dock-and-rotate interface, making travel a breeze!

For The Mom-To-Be

Each of our expectant moms will receive a goodie bag filled with some of our Itty Bitty favorites. In addition to Aden + Anais swaddles and Joovy bottles and cups, each mom-to-be will receive a beautifully wrapped gift from Allison Rodgers Photography

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