What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Aden + Anais: Making All Your Dreams Come True

Feb 28, 2014 | By Missy Daniel

The Adult Daydream Blanket

girl wrapped in blanket

It’s no secret that we adore all things Aden + Anais. From their snug-able swaddle blankets to their efficient burpy bibs, A+A products are a must have for babies and toddlers. Not to mention that every loving piece is made from some of the softest fabric in the world! And because of this, we are beyond ecstatic with the newest addition to the Aden + Anais family, the adult Daydream blanket, available in not one but two fabulous fabrics: A+A's classic, muslin cotton and the ever-so-silky soft, bamboo. Yes, it’s not just about the babies anymore! 

But before we take you into the world of admired adult accessories by Aden + Anais, let us remind you of what it was exactly that captured the hearts of you and your little bundle of joy the moment you discovered this beloved brand...


Why Muslin?



Aden + Anais creates their goods from one of the purest and most gentle fabrics in the world: muslin. The power behind this delicately-woven fabric is that  due to its woven perfection, it's both breathable and comfortable. And that's not all, muslin comes with a little hidden secret power – it gets better with age! Each wash uncovers a brand new layer of softness. How wonderful to obtain something that increases in value over time?

The Classic Daydream Blanket

aden + anais classic daydream blanket

Aden and Anais Classic style of the Daydream blanket is made up of four-layers of 100% muslin cotton and available in three patterns: Branch Out, Circle Dance, and Ocean Edge. And it's not just any ordinary throw. When fully laid out, this luxurious blanket is the perfect size of 60 inches by 72 inches, making it larger than a twin size bed! It's sure to become a family favorite for cozying up for movie night.


The Bamboo Daydream Blanket



The Bamboo style of the Daydream blanket offers you an even softer fabric option that's available in four styles: Veranda, Latticework, Makana, and Purely Plum. Made up of four-layers of silky rayon from bamboo fiber muslin, the price point for this throw leans slightly higher than the classic, but we promise there will be no disappointment! And like the classic, it also extends to 60 inches by 72 inches. Wrapping yourself in the plush fibers of the silky soft bamboo fabric is sure to be the perfect end to any day!

Aden + Anais are a household name at Itty Bitty Bella and we’re thrilled to have the Daydream Blanket join our family. We look forward to the Daydream Blanket making its debut in your home too!

-The Girls at Itty Bitty Bella

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Aden and Anais

Collect Bella Bucks This Week

Feb 23, 2014 | By Ashley Konsowitz

The Return of Bella Bucks

We're kicking off our first Bella Bucks event for 2014!  Stop in this week and earn our exclusive Bella Bucks to use on future Itty Bitty Bella purchases. With all of exciting new and improved product that just recently entered into the store, there's an immense amount of product to help you collect bucks and savor the savings. 

Maybe it's a stroller you've sought after, clothing you're wanting to collect, or  just a few special surprises for your precious little. Whatever purchase you're pursuing, now is the time to acquire your desires and receive a terrific benefit in return!

The Details on How It Works:

1. Drop by the store this Monday-Saturday (February 24- March 1) and for every $75 you spend, we'll give you 1 Bella Buck worth $25 in Itty Bitty Bella store credit.

2. Come back during the week of March 24-29 and redeem your $25 Bella Buck(s) on purchases of $50 or more. Multiple buck holders may redeem one Bella Buck per $50 you spend.

So stop in and take advantage of our special offer that comes only twice a year. It's a simple savings gesture to leave you with all sorts of guiltless goodies for both you and your itty bitty.

See all of you superb savers this week!

-The Girls at Itty Bitty Bella

Bella Bucks are earned for every $75 (before tax) spent on full-priced merchandise in-store only at Itty Bitty Bella between February 24- March 1. Any purchase exceeding $500 will only earn Bella Bucks up to $500 of that purchase. Issued by Itty Bitty Bella & may only be redeemed in-store at Itty Bitty Bella. Must be stapled to the original receipt in order to redeem & are non-transferable. Only one Bella Buck may be redeemed for every $50 pre-tax spent during the week of March 24-29. Can't be redeemed on strollers, car seats, high chairs, or gear (other restrictions may apply). Can't be combined with any other offer. Past purchases will not be adjusted. If qualifying purchase was returned, Bella Bucks are void. Itty Bitty Bella is not responsible for lost or stolen Bella Bucks. Image above is a sample card and has no value.

A Car Seat to Crave at Our Mesa Event

Feb 21, 2014 | By Ashley Konsowitz


Introducing your little one to the world is something you can't wait to do, but like all moms we know your number one priority is to tote your new addition around as safely as possible. Whether in the car or on the stroller you should feel completely comfortable in the car seats you choose. 

The Mesa Event- Enter to Win a Mesa Car Seat

So, to make sure you receive the very best in car seat creativity and safety, we're introducing you to the all new Mesa by UPPAbaby at our Mesa Event this Saturday, February 22nd, from 10A to 6P. Plus, as our way of kicking off this new, innovative car seat, we are letting each interested customer who stops by the event enter their name in to a drawing to win a FREE Mesa car seat!

The Magnificent Mesa Car Seat

mesa car seat in car

Bringing families a super safe, yet simple to use car seat is the innovative thought behind The Mesa. Including both an auto-retracting latch and a red to green tightness indicator, the Mesa care seat makes sure there is no guessing in whether your precious cargo is safe and secure.


Furthermore, Mesa is specifically designed to secure infants as small as four pounds and easily adjust to accommodate their growth up to 35 pounds. For additional protection, the Mesa also includes an integrated five-point harness, Side Impact Protected headrest, and EPS foam constructed wings to minimize side-to-side head movement. 

The Mesa Car Seat Compatibility 

Also on display at our Mesa Event will be our entire line of UPPAbaby strollers, including the Cruz, Vista, and G-Luxe. Keep in that both the Cruz and Vista strollers provide an easy fit for the Mesa car seat, with no adapter needed.


uppababy stroller and car seat
UPPAbaby Vista Stroller with Mesa car seat


UPPAbaby Cruz Stroller with Mesa car seat


Here's to keeping your newest cargo cruising both in simplistic style and superb security!

-The Girls at Itty Bitty Bella

No purchase is necessary to win, however, you must sign up in-person at Itty Bitty Bella this Saturday, February 22nd. The winner will be chosen at random and announced on Monday, February 24th.

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The ABC's of the Itty Bitty Bella Book Selection

Feb 18, 2014 | By Missy Daniel
C. S. Lewis once said: 

“I can’t imagine a man enjoying a book and then only read it once...”

We couldn’t agree more! Books are meant to be read so many times you can nearly recite it by memory. Don’t we all love the spark we see in the eyes of a child when they sit down to read their favorite book? Or the excitement that springs from their mouths when they know the words on the next page before it has even been read to them? We are passionate about providing tales that can last a lifetime, stories that live on in the hearts of children and never get old. So with that in mind, we’d love to share with you just what adventurous stories we have to offer on our bookshelves...

One Stop Shop to Build Your Collection

Dr. Seuss 

dr seuss books

The Cat in the Hat, the first of 44 Dr. Seuss books, was published over 50 years ago but that lovable, fun-filled cat is still relevant to the hearts of many itty bitties today. We are proud to carry several of the timeless treasures written by the beloved Dr. Seuss. From learning to read to practicing their colors and numbers, generations of little ones have giggled (and grown!) with every page.

Fancy Nancy



Author, Jane O’Connor, writes about a larger-then-life mini-fashionista in her adorable assortment of Fancy Nancy books. With over 50 stories in this collection, we guarantee that your little diva will be swept away by miss Nancy’s adventures…and her radiant ruby slippers of course!

Llama Llama

llama llama books

How can you resist a little llama that loves his mama? Whether he is learning to share, home with mama or wearing his red pajamas, your family will wish to compile every copy in this collection. With ear catching rhymes and funny story lines, these tales are sure to become a family favorite. 

Not Just a One Hit Wonder, But Must Have Classics

Where The Wild Things Are

where the wild things are

Having sold over 19 million copies, this vintage tale of a boy and his fantasy is an essential for any family bookshelf. Story time will jump to new heights of imagination as you recite the journey Max takes into the jungle and encounters with the beast, best known as the ‘Wild Things’. At Itty Bitty Bella we love the magic found in the imagination of a child, and this book soars to the top of our list!

The Giving Tree



First published in 1964, this sweet story may seem simple at first glance, but there are so many little nuggets of life lessons that a child (and mommy and daddy) can glean from it’s pages. Teaching your itty bitties about loving nature and having gratitude for the blessings life brings…well, you just can’t put a price on that!

Join Our Book Punch Card Club!

After hearing all about the fabulous book selection we carry, we know you are chopping at the bit to get to the store and snag your itty bitty some new literature. And since we love to encourage family ready moments, we want to offer you a nifty little punch card that will reward you with 1 FREE book

The rules are simple: buy 10 books, get 1 book FREE! Come by and see us at Itty Bitty Bella and pick up your very own Book Punch Card.

“Any book that helps a child to form a habit of reading, to make reading one of his deep and continuing needs, is good for him.” – Maya Angelou

-The Girls at Itty Bitty Bella 

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