What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Close to Your Heart- The Ergobaby Wrap

Mar 04, 2014 | By Missy Daniel

A New Ergobaby Essential: The Wrap



At Itty Bitty Bella, we strive to bring you the finest commodity available for both you and baby. Ergobaby is known around the world for their ergonomic design that provides both safety and comfort. Because of that, we are proud to now carry the newest creation from our friends at Ergobaby- the wrap! Made with their soft premium 4D stretch material, the wrap allows for several carrying positions for babies from birth to 18 months old and is available in three color options: Pepper, Clay and Eucalyptus.

Perfect For Mommy (& Daddy)

ergobaby wrap in eucalyptus
(Ergobaby Wrap in Eucalyptus)

As a parent, there’s nothing greater then holding your baby close, knowing that they are safe in your arms. But parents also know that hours of holding a baby can be strenuous on your shoulders and back. Ergobaby understands this dilemma and offers you a solution. The wrap comfortably distributes your itty bitty’s weight across shoulders and hips, making wearing your baby for hours at a time very comfortable…not to mention the benefits it has on the hearts of parents to enjoy those precious snuggles! Plus, it allows you to tend to other aspects of life, such as an older child or a simple house hold chore, all with both arms free and still giving love to the little one.

Perfect For Baby


(Ergobaby Wrap in Pepper)

Finding the balance between baby’s comfort and safety can at times be a daunting task. But with the Ergobaby Wrap, your baby's neck and head are gently protected while also keeping them in the recommended round spine position, allowing baby to comfortably nestle and listen to the sweet tunes of their mommy's heartbeat. And as an added bonus, due to the frog-leg position that baby is comfortably seated in, a nursing mama can easily transition from snuggling baby to nursing baby, giving their baby the security of skin to skin contact. 

Growing As Baby Grows

ergobaby wrap in clay
(Ergobaby Wrap in Clay)

Aside from the perks of safety and comfort that it brings to both parents and baby, the Ergobaby Wrap is also a smart investment because you can begin using it the day your baby is born, and continue reaping it’s benefits for 18 months to come! Starting with the Newborn Basic Tie, that is safe for babies 6.5 – 11 lbs. Then moving up to the Basic Tie, which supports babies from 11 – 31 lbs. And finally the Hip Carry, that brings you all the way to 18 months of age. 

We sleep better at night knowing that our moms and dads are provided with the safest options for wrapping up their little ones with love, and the Ergobaby Wrap is a solution that certainly allows us to rest easy. 

Happy wrapping!

-The Girls at Itty Bitty Bella

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Aden + Anais: Making All Your Dreams Come True

Feb 28, 2014 | By Missy Daniel

The Adult Daydream Blanket

girl wrapped in blanket

It’s no secret that we adore all things Aden + Anais. From their snug-able swaddle blankets to their efficient burpy bibs, A+A products are a must have for babies and toddlers. Not to mention that every loving piece is made from some of the softest fabric in the world! And because of this, we are beyond ecstatic with the newest addition to the Aden + Anais family, the adult Daydream blanket, available in not one but two fabulous fabrics: A+A's classic, muslin cotton and the ever-so-silky soft, bamboo. Yes, it’s not just about the babies anymore! 

But before we take you into the world of admired adult accessories by Aden + Anais, let us remind you of what it was exactly that captured the hearts of you and your little bundle of joy the moment you discovered this beloved brand...


Why Muslin?



Aden + Anais creates their goods from one of the purest and most gentle fabrics in the world: muslin. The power behind this delicately-woven fabric is that  due to its woven perfection, it's both breathable and comfortable. And that's not all, muslin comes with a little hidden secret power – it gets better with age! Each wash uncovers a brand new layer of softness. How wonderful to obtain something that increases in value over time?

The Classic Daydream Blanket

aden + anais classic daydream blanket

Aden and Anais Classic style of the Daydream blanket is made up of four-layers of 100% muslin cotton and available in three patterns: Branch Out, Circle Dance, and Ocean Edge. And it's not just any ordinary throw. When fully laid out, this luxurious blanket is the perfect size of 60 inches by 72 inches, making it larger than a twin size bed! It's sure to become a family favorite for cozying up for movie night.


The Bamboo Daydream Blanket



The Bamboo style of the Daydream blanket offers you an even softer fabric option that's available in four styles: Veranda, Latticework, Makana, and Purely Plum. Made up of four-layers of silky rayon from bamboo fiber muslin, the price point for this throw leans slightly higher than the classic, but we promise there will be no disappointment! And like the classic, it also extends to 60 inches by 72 inches. Wrapping yourself in the plush fibers of the silky soft bamboo fabric is sure to be the perfect end to any day!

Aden + Anais are a household name at Itty Bitty Bella and we’re thrilled to have the Daydream Blanket join our family. We look forward to the Daydream Blanket making its debut in your home too!

-The Girls at Itty Bitty Bella

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Aden and Anais

Collect Bella Bucks This Week

Feb 23, 2014 | By Ashley Konsowitz

The Return of Bella Bucks

We're kicking off our first Bella Bucks event for 2014!  Stop in this week and earn our exclusive Bella Bucks to use on future Itty Bitty Bella purchases. With all of exciting new and improved product that just recently entered into the store, there's an immense amount of product to help you collect bucks and savor the savings. 

Maybe it's a stroller you've sought after, clothing you're wanting to collect, or  just a few special surprises for your precious little. Whatever purchase you're pursuing, now is the time to acquire your desires and receive a terrific benefit in return!

The Details on How It Works:

1. Drop by the store this Monday-Saturday (February 24- March 1) and for every $75 you spend, we'll give you 1 Bella Buck worth $25 in Itty Bitty Bella store credit.

2. Come back during the week of March 24-29 and redeem your $25 Bella Buck(s) on purchases of $50 or more. Multiple buck holders may redeem one Bella Buck per $50 you spend.

So stop in and take advantage of our special offer that comes only twice a year. It's a simple savings gesture to leave you with all sorts of guiltless goodies for both you and your itty bitty.

See all of you superb savers this week!

-The Girls at Itty Bitty Bella

Bella Bucks are earned for every $75 (before tax) spent on full-priced merchandise in-store only at Itty Bitty Bella between February 24- March 1. Any purchase exceeding $500 will only earn Bella Bucks up to $500 of that purchase. Issued by Itty Bitty Bella & may only be redeemed in-store at Itty Bitty Bella. Must be stapled to the original receipt in order to redeem & are non-transferable. Only one Bella Buck may be redeemed for every $50 pre-tax spent during the week of March 24-29. Can't be redeemed on strollers, car seats, high chairs, or gear (other restrictions may apply). Can't be combined with any other offer. Past purchases will not be adjusted. If qualifying purchase was returned, Bella Bucks are void. Itty Bitty Bella is not responsible for lost or stolen Bella Bucks. Image above is a sample card and has no value.

A Car Seat to Crave at Our Mesa Event

Feb 21, 2014 | By Ashley Konsowitz


Introducing your little one to the world is something you can't wait to do, but like all moms we know your number one priority is to tote your new addition around as safely as possible. Whether in the car or on the stroller you should feel completely comfortable in the car seats you choose. 

The Mesa Event- Enter to Win a Mesa Car Seat

So, to make sure you receive the very best in car seat creativity and safety, we're introducing you to the all new Mesa by UPPAbaby at our Mesa Event this Saturday, February 22nd, from 10A to 6P. Plus, as our way of kicking off this new, innovative car seat, we are letting each interested customer who stops by the event enter their name in to a drawing to win a FREE Mesa car seat!

The Magnificent Mesa Car Seat

mesa car seat in car

Bringing families a super safe, yet simple to use car seat is the innovative thought behind The Mesa. Including both an auto-retracting latch and a red to green tightness indicator, the Mesa care seat makes sure there is no guessing in whether your precious cargo is safe and secure.


Furthermore, Mesa is specifically designed to secure infants as small as four pounds and easily adjust to accommodate their growth up to 35 pounds. For additional protection, the Mesa also includes an integrated five-point harness, Side Impact Protected headrest, and EPS foam constructed wings to minimize side-to-side head movement. 

The Mesa Car Seat Compatibility 

Also on display at our Mesa Event will be our entire line of UPPAbaby strollers, including the Cruz, Vista, and G-Luxe. Keep in that both the Cruz and Vista strollers provide an easy fit for the Mesa car seat, with no adapter needed.


uppababy stroller and car seat
UPPAbaby Vista Stroller with Mesa car seat


UPPAbaby Cruz Stroller with Mesa car seat


Here's to keeping your newest cargo cruising both in simplistic style and superb security!

-The Girls at Itty Bitty Bella

No purchase is necessary to win, however, you must sign up in-person at Itty Bitty Bella this Saturday, February 22nd. The winner will be chosen at random and announced on Monday, February 24th.

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