What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Take A Stroll With Itty Bitty

May 29, 2014 | By Missy Daniel

Happy parents and strollers go together like peanut butter and jelly. They are both just fine on their own, but when put together, something magical happens. Whether you use a stroller for a simple walk in the park, running around the grocery store, traveling across states or just down the driveway to get the mail, if you have an itty bitty, then we know you have a stroller. They are one of life's necessary tools, but they also bring parents so much convenience, ease, safety and security. Not to mention style! And speaking of style, have you seen all the options out there in baby store world? It can be overwhelming. Let us help you! Below, we have listed out for you the strollers we have in-store and what sets each one apart form the other. Take a look!


uppababy stroller black

UPPABaby appeals to both the need to be stylish while always giving you high-quality gear for your new life as a parent. Made with cutting-edge technology, any UPPABaby stroller system is going to carry you into parenthood with an eased mind that your itty bitty is being well cared for. UPPABaby offers multiple options for strollers and seats. There is the VISTA which grows as your family grows, allowing space for one, two or even three children. And the CRUZ which is more compact but still provides incredible space options for baby and toddler. Both strollers include a large easy-access basket and SPF 50+ sunshade.


green bugaboo stroller

The Bugaboo strollers were made with the high active parents in mind. Whether you're roughing the trails or hitting the streets of the city, the Bugaboo is going to go where you go. Coming in four stroller options, you are sure to find your fix with a Bugaboo. The Cameleon, also called The Iconic Stroller, was made for the all-in-one parents. Growing from baby to toddler with the toddler seat being both reversible and recline-able. The Buffalo stroller is fondly nicknamed The All-Terrain Stroller. This stroller comes ready to go with four large wheels so it's ready to beat the path with you. Moving on the Bee stroller, or as the Bugaboo people call it, The Complete Urban Stroller, this baby is ready to fly when you are. It's unique piece that sets it apart it the swivel wheels allowing for 360 degrees of movement. And lastly is the Donkey stroller which is for those fun families with multiples!


orbit stroller blue

The Orbit Baby G3 is a one of a kind stroller with a seat control allowing for 360 degrees of freedom. Making it stand out among all others as the only stroller that rotates and reclines it's seat control in just one motion. When you buy Orbit, the choices are endless. It's an all in one option. Meaning every seat available to you (infant car seat, toddler car seat, stroller seat and bassinet), will all fit on the same stroller base! Orbit even has an additional piece in case you have an extra bundle of love. Their Heliz Plus upgrades you to having space for two seats!


red bob stroller

Are you actively hitting the trails? Running in races? Pounding the pavement in the city? If you answered yes, then the BOB stroller is for you! Engineered directly from the mind of a man whose passion was the bicycle, the BOB is the perfect "work out accessory" for you and baby. With fourteen different stroller options (yes you read that correctly, fourteen!) we know that BOB has the gear for you. And do you have multiples? That's great too. Six of those fourteen stroller styles are made just for that, the more the merrier.

$50 Gift Card Promotion

itty bitty bella gift card

Thru Saturday, May 31st 2014, when your make a purchase of one of the select strollers, enjoy a gift of a $50 gift card from us! 

*Offer valid on strollers purchased between May 27-31 only. UPPA G-Series not included in this promotion. The gift card will expire 1 month from the date it is issued, and is not able to be used to purchase art, carseats, strollers, and gear. Some other exclusions apply, ask store for details.

- The Girls at Itty Bitty Bella

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UPPABaby Strollers

Bugaboo: Three Models Made Easy

Take A Cruz


Memorial Day Sale

May 23, 2014 | By Missy Daniel
memorial day sale

Celebrating Memorial Day is the perfect way to kickoff the summer! So in the spirit of celebrating the upcoming warm season, we are hosting a Memorial Day sale! 

$10 Off Every $50

Take a little break from the hustle and bustle of the weekend and stop by Itty Bitty Bella! You'll enjoy $10 off every $50 you spend on in-store items this weekend, Friday & Saturday (23-24) from 10am to 6pm. 

Persnickety Promotion

And guess what? We are thrilled to let you know that when you stop by the store, you can save up to 35% off of Persnickety Clothing! Hurry in and grab that perfect piece you've had your eye on for your little princess.

Persnickety Spring 2014

Persnickety Clothing Spring 2014

Offer valid in-store Friday - Saturday, May 23-24, 2014 only. Minimum purchase of $50 before tax required. Original artwork, gear (strollers, car seats and etc.) and special orders are not included. Other product exclusions apply, see store for details. Past purchases will not be adjusted. Offer cannot be combined with any other offer.

- The Girls at Itty Bitty Bella

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What Is Trending in Bedding?

May 22, 2014 | By Missy Daniel

Can you believe it is almost June? Wow how time flies when you’re having fun! At Itty Bitty we want to stay up-to-date with the latest trends for all things baby. Therefore, we've gathered up some fabulous pictures accompanied by a little observation of our own.

Never Go Wrong With Neutral

Neutral color pallets have always been a classic go-to for room design. But we are especially seeing a rise in its popularity in 2014. For a neutral color pallet, we look no further then Bella Notte Linens. They offer beautiful fabric choices that speak to the heart of clean, crisp and easy on the eye. 

bella notte bedding Here we see a bumper and bed skirt beautifully crafted together with Bella Notte’s Zia Natural. The floral patter gives way to a vintage formal style while the white keeps things classy and modern.

bella notte bedding
This precious crib is adorned with a double layered Linen bed skirt and a soft Velvet bumper with a Satin Trim. We love how perfectly it complements the over-sized iron mirror.

It’s All about the Pop

Do you just love bright expressive colors that set a perfect mood? Well so do we. And what better place to set a fabulous mood then with your little one’s bedding? In 2014, we are seeing a lot of similar color pallets as we did in 2013, with lots of mixing & matching of patterns. New Arrivals Co. just introduced their Gold Rush collection and Starburst collection. And we think it sure does sparkle! 

new arrivals gold rush
Gold Rush. Great option for either gender!

new arrivals gold rush in mint
Gold Rush in Mint

new arrivals gold rush in pink
Gold Rush in Pink

new arrivals starburst in gold
Starburst in Gold

new arrivals starburst in kiwi
Starburst in Kiwi

Oh For the Love Of Pinterest 

Can we all just agree that Pinterest is the greatest invention since sliced bread?! What a magnificent place of imagination and inspiration! On the note, we want to share with you our Itty Bitty Bella pinterest boards that we have dedicated solely to our love for all things nursery bedding!

Check out these boards! Neutral NurseryGirl Nursery and Boy Nursery

Pop on over and inspire up your dream nursery! And don’t forget to come by and see us in the store so we can “Oo and ahh” with you!

- The Girls at Itty Bitty Bella

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Helping You Sleep Before Baby-The Bump Nest

May 14, 2014 | By Missy Daniel

There are a million and one things that are oh so fun and exciting about being an expectant mother. The cute growing belly, the pregnant glow, picking out names, preparing the nursery...and the list goes on. But, anyone who has ever been pregnant before knows that there can also be a (small) list of things that are not so fun and exciting. For most expecting mothers, lack of sleep or not being able to be comfortable while sleeping, is at the top of that sad list. For years, mommies with their growing bellies have used a wide range of tactics in the bed to help them get comfortable and sleep better. We'll here at Itty Bitty Bella, we have found the solution! We are so thrilled to announce that we are now carrying the Bump Nest pillow! 

bump nest pregnancy pillow Bump Nest Pillow in Golden Bloom

bump nest pillow Bump Nest pillow in Golden Scallop. U-Shape is great for cradling neck and shoulders while encouraging side sleep which is safest for both mom and baby. 

Bump Nest Pillows are the only therapeutic pregnancy pillows available with a patented seam-free inner curve that hugs your neck and shoulders. The cozy combination of materials also allows you to adjust it to your comfort - from head to toe and everywhere in between. Allowing both mommy and baby-to-be for feel safe, comfortable and natural. Bump Nest is an ultra-plush, supportive pregnancy pillow that, without a doubt, relieves the aches and pains associated with pregnancy, including Sciatica, Restless Leg Syndrome and lower back pain.

Choose To Your Heart's Desire

Bump Nest pillow shells are available in 9 exclusive colors and 3 pattern styles. As seen in the picture above, the options are a chevron in stone or honeysuckle, peacock in pacific or honeysuckle, scallop in golden or stone, bloom in golden or honeysuckle and then a beautiful pre white. Shells are completely removable and washable. And with so many precious colors and patterns, we think it's fun to get more then one!

Features at a Glance

* Shell is machine washable
* Weighs less than 6 pounds
* Filled with 100% polyester fiber
* Encourages side sleep
* Relieves aches and pains included in carrying a baby
* Shell in 65% polyester & 35% cotton 



Another incredible thing about this company is their desire to give-back. Each pillow that is crafted, leaves behind enough fabric scraps that are lovingly turned into one soft baby beanies and then donated to charitable partners. These partners include The Hope Venture and Stitches From The Heart. These organizations are helping reach little heads of little babies in countries like Africa and India. 

To be able to offer our a mommy-to-be's a avenue to sleep in such a way that lines up with doctor recommendations is a pure joy and honor for us. Please let us help you sleep better as you prepare for the arrival of your bundle of love. 

-The Girls at Itty Bitty Bella

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Celebrate Mom

Making All You Dreams Come True

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