What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Beach Essentials for Summer Fun

May 15, 2016 | By Kelly Freeland

You’ve waited all year long, and the moment has finally arrived! It’s time to pack up the car and head down for fun in the sun with your little one. Beaching with baby can be tricky, but with the help of our top picks, you and your itty bitty will be set to make the most of the sun (safely) all day long!

Classic Babiators

Take baby sun protection in style with Babiators. Safe with 100% sun protection and durable with flexible frames and shatter proof lenses, the sunglasses and goggles mean more play all day.

The Classic Wet Bag

Finally, you won't need to bring any ziplocs or plastic bags to contain those wet swimsuits or little baby messes! This classy bag has a waterproof lining for containing smells and messes until you get home. Even better? Precious designs disguise what's inside!

Noodle + Boo Baby Mud Sunscreen

Protect their delicate skin with Noodle + Boo's Baby Mud Sunscreen! Lightweight, non-oily, and SPF 30, this baby sunscreen is fortified with aloe vera to glide on effortlessly and dry quickly.

Sweet Swimwear

As if you needed one more reason to welcome the warm weather, we have the sweetest new suits for your little darling to swim in this summer! With plenty of frills, flounces, and flowers, we have swimwear options you'll love for every itty bitty.

Summertime Caps


Keep the sun at bay with these precious hats for your sweet babe. Designed by a local artist, each one is lovingly handcrafted to keep the spring sunshine out of your little one’s eyes, all while reflecting their bright personality with a fun design!

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Fun Finds and New Arrivals

May 09, 2016 | By Kelly Freeland

Itching to window shop, but relishing your quiet time on the couch? Take a peek without having to step in! See what the latest is at Itty Bitty Bella, and read on for four of our favorite hot products that are sure to make you, and baby, smile!

Wet + Dry Diaper Clutch

On the go, on the town.  A clutch staple for any mom. Pop of crisp color on the outside, and able to handle anything you put inside. Throw in your mom bag, or simply carry on its own. This clutch will keep up with your ever changing day to day.

Fever Frida

When baby’s sick, the last thing a parent wants is to wake him or her for a temp check. FeverFrida checks in on your babe every four seconds without waking him or her, thanks to a bitty Bluetooth monitor and patch placed under the arm. The FeverFrida will alert your smart phone when the temp goes above a predetermined threshold and continuously stores data for pediatrician visits and medicine dose reminders. 

Green Toys

It's fun o'clock somewhere! Every Itty Bitty's favorite line of children's toys are back in stock, which tons of fresh options for lots of fun! Inspire their imagination and cultivate creativity with the very best from this eco-conscious brand.   

Oh Baby Tutu's

Every day is magical, with the help of a sparkly tutu and wand, of course! Indulge her dress-up dreams for special occasions, daily dinners, or just because. Ready to scoop yours up? Stop by and see us this week when the moment is right!

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Celebrate Mom

May 06, 2016 | By Kelly Freeland

Mother's Day

Being a mom is one of the most rewarding (and sometimes tiresome) jobs there is. Here at Itty Bitty Bella, we want to thank all you dedicated moms for providing the best love and care to your Itty Bitties! This weekend is about YOU, and you deserve to be pampered! We have a ton of great gifts you'll love at our sister store, Bella Vita. Check out some of our favorite gifts for mom and add them to your wishlist!

Let Her Relax


She works hard all day, every day. Help her wind down in cute, comfortable style with adorable seersucker pajamas bottoms! Complete with a sweet scalloped edge and topped with her initials, this is one gift she's be able to enjoy for years.  
See More Apparel 

Mom On-The-Go

Hobo Purse

Summer vacations are coming up, and we have the perfect bag for an on-the-go mom! HOBO's Fast Lane is a super cool substitute for your regular diaper bag, and it boasts tons of great space to keep you and your family organized while traveling! 
See More Hobo Handbags

For The Stylish Mom

Baseball Cap

There's no such thing as a bad hair day with a super cute monogrammed hat! Cap off your style with a light and bright hat while your grocery shopping, traveling, or just running to keep up with your sweet kiddos! 

The Beautiful Life Gift

Gift Card

For the mom who has everything, or likes everything "just so", a gift card is the ultimate in easy giving. Give her the opportunity to explore our treasure trove of stunning home decor items and beautiful accessories, and find the gift that's uniquely her. So go on, and get gifting

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Top Spring Trends for Itty Bitty Girls

Apr 30, 2016 | By Kelly Freeland
Persnickety Clothing

Spring weather heralds in a little girl’s dream come true when it comes to getting dressed.  This season, bright colors, frilly frocks and vibrant patterns are the top trends for our favorite little misses, and our newest arrivals from Pink Chicken and Persnickety will keep her in-style and smiling this spring season. Read on for a few of our favorite new arrivals!

Itty Bitty Boho

Pink Chicken Clothing

Being blue takes on a whole different meaning in this sweet Pink Chicken Style. With a full skirt and whimsical pattern, this classic frock celebrates the very best dressing up!

The Patterned Princess

Persnickety Clothing

Trust us, this will become her new favorite! This sweet style is vibrantly colored with a fun ruffle detail and peter pan collar to bring a dose of whimsy to every day she chooses to wear it. 

Baby Bell Sleeves

Pink Chicken Clothing

Southern style with just a subtle touch of adorable 70’s flair! Perfect for keeping cool on warm spring evenings and the upcoming summer days, this precious outfit will certainly make you smile!

Your Sunshine

Persnickety Clothing

Dress up your little doll in this sunny outfit for a sweet every day look. Whether she’s playing with friends, running errands with you, our simply making her own magic, this darling look will always fit the part. 

Adaptable Style

Pink Chicken Clothing

What makes the perfect outfit for unpredictable spring weather? Long sleeves and breathable cotton, of course! Embellished subtly with delicate embroidery, this adorable green number is perfect for adapting to every situation. Love any of these top spring trends? Stop in this week and we’ll be happy to help you find the perfect style for your Itty Bitty!

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