What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Fresh for Summer

Jun 12, 2016 | By Kelly Freeland

Wee Booties Infant

Itching to window shop, but relishing your quiet time on the couch? Take a peek without having to step in! See what the latest is at Itty Bitty Bella, and read on for of our favorite hot products that are sure to make you, and baby, smile!

Moonlight & Melodies Nightlight Soother

Skip Hop Nightlight

Our stylish feathered friend is a natural fit for the modern nursery. Featuring a dimmable nightlight belly that emits a warm glow, it soothes baby with eight gentle melodies and calming nature sounds. An adjustable pivot lens projects a starry nightscape onto any surface so little one can see the luminous sky from his or her favorite sleeping position.

Ezpz Mini Mats

Mini Mat Ezpz


Mini-mats by ez-pz make mealtime easy as pie. Stick 'em to the table for breakfasts, lunches, and dinners that stay in their dish, not on the floor!

Skip Hop Duo Diaper Bag

Skip Hop Diaper Bag

This modern design boasts a changing pad for on-the-go convenience. Magnetic closures on both the exterior bottle pockets and a zip on the main compartment ensure everything stays in its place. A bonus? The wipe-clean surface helps protect against any small spills or dirt that may come your way.

Green Toys Rescue Boat & Helicopter

Green Toys

No water rescue is out of reach when the Green Toys™ Rescue Boat & Helicopter gets the call! This two-in-one toy is just as fun on land as it is in water, with a bright yellow, full-size Helicopter nestled on the back deck of the red and white Rescue Boat.

Wee Booties

Wee Booties Infant

Has there ever been a more precious option for keeping your little one's toes toasty? Hand crafted in the sweetest patterns, these booties will turn from darling necessity to cherished heirloom.

Angel Dear Loveys

Angel Dear Blankies

New animal friends by Angel Dear have arrived! This perfect little security blankie and tagalong for your child will bring smiles and comfort to your little napper, and will likely become a favorite animal friend to take along on many adventures.

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Kat's Top Picks

Jun 07, 2016 | By Kelly Freeland
Ever wished you could sit down with our favorite manager and find out what she'd really love to recommend to you? Consider this your virtual coffee date! Kat shares six of 2016's favorite picks for every mom!
 

Orbit G3 Stroller 

Orbit Jogging Stroller

The only travel system that allows you to dock and rotate both your infant and toddler car seat on the same stroller base, this ingenious stroller also comes with the back-saving convenience of Orbit Baby's patented SmartHub™ technology. A bonus? This stroller is the only one on the market with 3DRotation™, which allows the seat to both rotate and recline in one fluid motion. 

Little Unicorn Swaddles

Little Unicorn Swaddle

Crisp, clean, and colorful, Little Unicorn is fast becoming one of the favorite muslin swaddle brands on the market. With fresh patterns turning out seasonally for both boys and girls, Little Unicorn has an eye for design that appeals to the modern mom.

The Joovy Hook

The Joovy Hook

Say goodbye to those nasty, sticky restaurant high chairs and say hello to the Hook! Made from anodized aluminum, this guy is strong! With the ability to fold small enough to fit into your diaper bag, the Hook makes dining out simple.

Native Shoes

Native Shoes

If only every shoe could be this easy! Lightweight, slip-on and waterproof, the popular Jefferson shoe by Native has been a go-to favorite for mom's looking for easy breezy solutions to summer dressing.

Petunia Pickle Bottom

Petunia Pickle Bottom

With a modern, minimalist spin, the Petunia Pickle Bottom Downtown Tote is effortlessly on-trend in color block glazed coated canvas with genuine leather handles and trim. It’s the perfect bag to complement any outing or outfit, going easily from baby to beyond.

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Choosing the Perfect Stroller

Jun 02, 2016 | By Kelly Freeland

So, you've heard the deal. Starting now and going through Saturday, June 4th, earn a $100 gift card to go towards your other non-gear wishlist items with your purchase of any Orbit, Vista, or Bugaboo stroller system! If you're like most new moms, the thought of making such an important decision for your future can leave you a little rattled...(okay, maybe that pun was a little intended). Never fear, we're here to break down the "whys" and the "why nots" of three of our most popular travel systems. 

The Uppababy Vista- $839-$879

Uppababy Vista

Certainly our most popular system, the Uppababy Vista offers the most bang for your buck. With an included bassinet and toddler seat, this lightweight stroller can be almost endlessly added to, (when it comes time for that second, or even third addition) so you an keep moving forward for years to come. 

What else can you expect? 

  • Easy care fabric
  •  Adjustable handlebars
  •  SPF 50+ sunshade
  • Enhanced 4-wheel suspension
  • Bumper bar
  • Rain/bug shield 

The Bugaboo Cameleon - $1149-$1219

Bugaboo

Owned by the likes of Duchess Kate Middleton, Victoria Beckham, and many other A-listers, the Bugaboo has been the celeb's buggy of choice for years. The Cameleon, Bugaboo's most iconic design, was specifically created for parents who craved a simple, beautiful, all-in-one stroller that can be easily adapted for every need, and every terrain. With a bassinet that easily converts into a seat, this is the ideal choice for parents who don't want to worry with the hassle of extra additions. After all, less is more!

What else to keep in mind? 

  • Different color combinations
  • Reversible and reclinable seat
  • Two different sized wheels with adjustable positioning for terrain like sand and snow
  • Machine washable fabric 
  • One-hand release bassinet, and much more. 

The Orbit G3- $940+

Orbit G3 Stroller

Combining the smooth operation and color customization of the Bugaboo with flexibility of the Uppababy Vista, the Orbit G3 travel system is the hybrid option for parents who want it all. Where does it stand alone? It's the only travel system that allows you to dock and rotate both your infant and toddler car seat on the same car seat base and stroller base, with the back-saving convenience of Orbit Baby's patented SmartHub™ technology. Additionally, this stroller is the only one with 3DRotation™, which allows the seat to both rotate and recline in one fluid motion. 

Other key features?

  • Perfect for the active family, the jogger style stroller keeps up the pace no matter where you are. 
  • Ability to fold the entire system with one hand
  • Adjustable handlebars
  • 60 second car seat installation
  • The perfect system for parents needing a stroller as flexible as their lives are.

Curious to know more? Stop by or give us a call, and we'd be happy to walk you through extra details and answer any questions you may have. 

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Introducing Almirah Clothing

May 31, 2016 | By Kelly Freeland

Almirah Clothing

Just in time for the warmest season of the year, we're thrilled to formerly announce Almirah as one of our favorite new brands for the summer! With bright patterns made from the softest cotton, pieces by this darling line make them the ideal choice for the warm days ahead.  

Shades of the Season

Almirah Clothing

Inspired by nature, you can count on Almirah clothing to celebrate everything you love about the great outdoors. From delicate butterflies to beautiful floral impressions, Almirah represents the best in classic yet  modern baby apparel. 

Summer Silhouettes

Almirah Clothing

While you're enjoying a season under the sun, your top priority is keeping your little one cool. For design perfection, look no further than soft, breathable cotton and precious styles. Light, airy dresses and frilly capped sleeves will keep her cool during all of your adventures.

Fresh Patterns

Almirah Clothing

Ready for a break from the same old, same old? Break out something different in Almirah's modern patterns. Updated but still sweet, they're the obvious choice for today's little girls. Ready to see more? Stop by and see our selection, and bring home your favorite today!


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