What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Aden and Anais Skincare Products

May 02, 2014 | By Missy Daniel
We just can’t sing Aden + Anais’ praises enough! With their passion for providing products that encompass all things safe and stylish, A+A is always at the top of our favorites list. Taking child safety one step further, past swaddles, blankets and burpy bibs, A+A offers a natural skin care collection for both baby and mommy. At Itty Bitty Bella, we have added new and exciting A+A product to our already existing amazing collection! And with all these being developed by a leading New York City dermatologist, your baby’s skin will be in the safest hands.

New For You


Aden + Anais does not forget about our mommies-to-be and our mommies who are already loving on their itty bitty ones. Carrying your baby is an incredible experience and one that you will remember for a life time, but at times this doesn’t mean you want to visually be reminded of the “love” left behind on your skin. The Stretch Mark Reducing Cream is made up of both shea butter, that keeps you moisturized, and natural grade-darutoside, a plant extract, that is clinically proven to help prevent new stretch marks and reduce the appearance of existing ones. After only 2 weeks of applying this product, you (and your eyes), will be amazed with the results!

New Bubbles Of Fun


Bath time and bubbles simple just fit together so nicely. You would so rarely have one without the other, just like peanut butter and jelly. A+A knows this to be true, so they created their brand new Bubble Bath in the sweet scent of Australian sandalwood. Combined together with a tear-free blend and pawpaw fruit, the mixture will moisturize while also protecting your child’s skin and eyes. Baby (and parents) are sure to have bubbles of fun while making bath time a favorite memory of the day. 

Been Carrying & Still Love

At Itty Bitty Bella, we have already been carrying many of the fabulous skincare products offered by Aden + Anais. And just in case you have forgotten how wonderful they are, here’s a little reminder in order of customer popularity:

Mum + Bub Lotion
Made with a natural, non-greasy formula. Perfect for baby and mommy. Leave a silky smooth finish.

Mum + Bub Hair & Body Wash
Safe for use on both baby and mommy, tear-free with the sweet scent of Australian sandalwood.

Mum + Bub Soothing Ointment
Can be used as a diaper ointment on baby and also on cuts and cracked skin on mommy. 

Laundry Detergent + Fabric Softener
Safe and effective for all members of the family. Sweet Australian sandalwood scent, without harsh chemicals. Gaining 32 washes from the detergent and 16 washes from the softener. 


Come by and stock your bath with all things A+A – we promise you won’t be disappointed!

- The Girls at Itty Bitty Bella

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Spring Petunia Pickle Bottom

Apr 28, 2014 | By Missy Daniel

Spring is such an exciting time of year because it brings so many new beginnings. We love the splash of color that can be seen sprouting up all around. And we’re not just talking about flowers! Petunia Pickle Bottom diaper bags are also sprouting up all around us with new trends. Here is a little sneak peak of our top favorites for Spring 2014. 

Sashay Satchel in Citron Blooms

Sashay Satchel in Citron Blooms

This adorable bag comes in 5 super trendy organic cotton prints and can easily be transformed into a backpack if needed. The exterior comes with 2 side pockets that are perfect for baby’s bottle while the exterior’s front and back pockets are perfectly equipped for holding mommy’s goodies – even her cell phone! The interior also has 2 more bottle pockets and 3 great, deep pockets for holding all things needed by baby while keeping it organized. Inside, you’ll find a removable & wipe-able changing pad and a carrier for baby wipes. 

Wistful Weekender in Southwest Skies

Wistful Weekender in Southwest Skies

Plan to do lots of traveling with baby in-tow? No worries! This is the perfect bag to stylish travelling while still being very practical. It too comes in 5 organic prints. Inside you’ll find a very large main space with an incredible 7 separate pockets for organizing. This large tote also comes with a handy key clip, helping moms keep track of those important keys that always seem to be disappearing. If all of this was not enough, the outside is also equipped with 2 smaller pockets – making the need to find for a pacifier or snack very quick and easy. 

Touring Tote in Aquamarine Roll

Touring Tote in Aquamarine Roll

Lots of moms are looking for that perfect diaper bag that disguises itself as a cute purse. Petunia Pickle Bottom knows that and answers the search with this precious tote. Coming in 3 cute brocade fabric styles, it’s sure to be your perfect match on those days you just need a purse…that’s also a diaper bag. You’ll be surprised how many organizational pockets they were able to squeeze into this beauty. 4 large pockets inside with also 2 bottle pockets and a pacifier pocket. The exterior features a front pocket, perfect for mommy, 2 side zipper pockets and even 1 zipper pocket in the back that includes a plush removable changing pad and wipe carrier. This is no ordinary “purse”!

Boxy Backpack in Persimmon Spice

Boxy Backpack in Persimmon Spice

This large style has always been one of Petunia Pickle Bottom’s top selling bags. The interior features a deep and spacious middle section with 3 pockets and includes 2 bottle pockets as well. You’ll also find 2 side bottle pockets on the exterior. The feature that has always kept this bag standing out from others is it’s built-in changing station with detachable pad, 2 pockets for diapers and a wipe carrier. Plus, this bag can be worn in 3 ways: as a backpack, across the body or on a stroller with a stroller clip.

Abundance Boxy Backpack in Picnic in Portugal 

Abundance Boxy Backpack in Picnic in Portugal

In this bag, you’ll find very similar features as the one above…just in abundance! The spacious and deep interior has 4 pockets and 2 bottle pockets. And like the boxy, this bag also comes with a built-in changing station, but since it in abundance, there are 3 pockets for diapers and wipes. And as the boxy, you can carry 2 bottles in the outside side pockets. The carrying styles are the same as well. This is the ultimate carry-everything-you-own bag!

City Carryall in Lights of Lisbon

City Carryall in Lights of Lisbon

With the City Carryall, you’ll find very similar features as with the boxy backpack yet it comes with carrying straps, not as a backpack form. If you’re thinking that the boxy has all the features you want, but maybe not as happy with the size…this style is the way to go! The large interior has the standard 3 pockets and the 2 bottle pockets. And like the boxy, this bad also features a detachable changing station with 2 pockets for diapers and wipes. You’ll also see this bag comes with the 2 side bottle pockets. This style also has a large variety of 8 glazed fabric prints to choose from. 

As a young mom, you already have so many things to keep up with and worry about. So don’t stress over your diaper bag, Petunia Pickle Bottom has done all the work for you!

- The Girls at Itty Bitty Bella

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Mothers Day Fingerprint Charms

Apr 24, 2014 | By Missy Daniel

palabra finger print event

Can you believe that Easter is over and Mother's Day is quickly approaching! If you're like us, you've barley had time to catch your breath from Easter shopping, and now it's time to find that perfect gift for mom. Well we are so excited to let you know that we have already found that perfect gift! This Saturday, April 24th from 10am-6pm, we will be hosting local artist, Palabra Jewelry for a one-of-a-kind keepsake fingerprint event. Children young and old can cast their fingerprint on either sterling silver or bronze clay, and your sweet mom can keep it for a lifetime. This is a precious work of art that has the perfect sentimental value for mom and grandmother. 

Birthstone Charms

palabra fingerprint with birthstone

Now that you have your fingerprint all ready, you'll want turn your custom charm into personalized perfection by adding a signature birthstone charm to your strand. These are only $15 each and Palabra offers a collection of color to choose from, each specific to your itty bitty's birth month. It's a simple addition to make your necklace even more valued by mom.

Initial Charms

palabra fingerprint initial charms

And guess what? You can take your self-expressive fashion to an even higher level with these Palabra's initial charms. Priced at $25 each and available in both sterling silver and bronze, it's perfect for mixing and matching colors with your fingerprint charm. Each is a unique, hand-formed letter that will perfectly compliment your necklace creation for one or treasured tribute for two.

Schedule Your Appointment Today

  • Call us at 901-457-7846 or email us [email protected] to schedule your appointment.
  • Appointments are scheduled every 5 minutes and space is limited.
  • Charms are $41 each and are guaranteed to be ready in time to surprise mom on her special day.

So, whether your little love, is a bundle of joy, a precious toddler, or a delightful teen, each are welcome to come and join us to create a beautiful, timeless treasure!

We can't wait to see you Saturday and help you make your custom creations for mom!

- The Girls at Itty Bitty Bella

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One, Two, Three, Punch!

Baby Singley Gender Reveal Party

Apr 23, 2014 | By Missy Daniel

One really exciting and fun thing to do while being pregnant, is finding out weather it's a boy or girl! So of course like any soon-to-be mommy and daddy, we couldn't wait to share in the joy and surprise with our family and friends by throwing a reveal party! And now, we want to share with all our fabulous customers our fun party pictures and exciting news! 

The Invitation

gender reveal invitation

So first thing first, we had to come up with a theme that would be introduced through our invitation. After much searching online and Pinterest, we decided that we loved the idea of little boy and girl silhouettes. 

The Decor

burlap banner
Burlap banner for the mantle

whimsy cookie company
Boy & girl silhouette cookies made by Whimsy Cookie Company

gender reveal cookies
The cookies were set-up in the entryway 

gender reveal decorations
Cupcake table in the kitchen

gender reveal signs
Silhouette signs made with card-stock paper and painted paint sticks from Lowes

gender reveal food table
Food table with an adorable tricycle from the store

gender reveal
The front porch with sweet Brinkley posing for us in her "Big Sis" bandanna

Now that we were set on the silhouette theme, we jumped right in to making that theme flow throughout our decorations. We liked the idea of "more is less" when it came to decorations and color scheme. I didn't want to go the traditional pink and blue route, so I was thrilled when the 2 colors of yellow and turquoise paired so nicely together. 

How To Reveal?

gender reveal
The sealed envelope with the ultrasound picture inside!

gender reveal kipp cakes
Each guest got to pick a cupcake! Cupcakes made by Kipp Cakes

We pondered over the how-to-reveal part of the party for a while and we knew we did not want to find out at the ultrasound because we thought it would be oh so fun to share in that moment with our closest friends and family. There are so many cute and creative ideas out there, and we were just so excited to find out! We love cupcakes (who doesn't?) and so we knew we wanted to include cupcakes in the reveal. But instead of every cupcake being filled with the gender colored icing, we thought it would be so funny if only 1 of the cupcakes had the gender colored icing in it. And boy (or girl!) did that sure add to the suspense as everyone bit into their cupcake!

Team Boy or Team Girl?

gender reveal team boy
Team Boy

gender reveal team girl
Team Girl

Before we dove into our cupcakes, we gave everyone one last chance to cast their vote using either a boy silhouette or a girl silhouette. It was so fun to see what everyone's guesses were!

The Big REVEAL! 


We are tickled PINK with joy over our baby girl! Not it's time to go shopping!

- Stephaine

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