What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Choosing the Perfect Stroller

Jun 02, 2016 | By Kelly Freeland

So, you've heard the deal. Starting now and going through Saturday, June 4th, earn a $100 gift card to go towards your other non-gear wishlist items with your purchase of any Orbit, Vista, or Bugaboo stroller system! If you're like most new moms, the thought of making such an important decision for your future can leave you a little rattled...(okay, maybe that pun was a little intended). Never fear, we're here to break down the "whys" and the "why nots" of three of our most popular travel systems. 

The Uppababy Vista- $839-$879

Uppababy Vista

Certainly our most popular system, the Uppababy Vista offers the most bang for your buck. With an included bassinet and toddler seat, this lightweight stroller can be almost endlessly added to, (when it comes time for that second, or even third addition) so you an keep moving forward for years to come. 

What else can you expect? 

  • Easy care fabric
  •  Adjustable handlebars
  •  SPF 50+ sunshade
  • Enhanced 4-wheel suspension
  • Bumper bar
  • Rain/bug shield 

The Bugaboo Cameleon - $1149-$1219

Bugaboo

Owned by the likes of Duchess Kate Middleton, Victoria Beckham, and many other A-listers, the Bugaboo has been the celeb's buggy of choice for years. The Cameleon, Bugaboo's most iconic design, was specifically created for parents who craved a simple, beautiful, all-in-one stroller that can be easily adapted for every need, and every terrain. With a bassinet that easily converts into a seat, this is the ideal choice for parents who don't want to worry with the hassle of extra additions. After all, less is more!

What else to keep in mind? 

  • Different color combinations
  • Reversible and reclinable seat
  • Two different sized wheels with adjustable positioning for terrain like sand and snow
  • Machine washable fabric 
  • One-hand release bassinet, and much more. 

The Orbit G3- $940+

Orbit G3 Stroller

Combining the smooth operation and color customization of the Bugaboo with flexibility of the Uppababy Vista, the Orbit G3 travel system is the hybrid option for parents who want it all. Where does it stand alone? It's the only travel system that allows you to dock and rotate both your infant and toddler car seat on the same car seat base and stroller base, with the back-saving convenience of Orbit Baby's patented SmartHub™ technology. Additionally, this stroller is the only one with 3DRotation™, which allows the seat to both rotate and recline in one fluid motion. 

Other key features?

  • Perfect for the active family, the jogger style stroller keeps up the pace no matter where you are. 
  • Ability to fold the entire system with one hand
  • Adjustable handlebars
  • 60 second car seat installation
  • The perfect system for parents needing a stroller as flexible as their lives are.

Curious to know more? Stop by or give us a call, and we'd be happy to walk you through extra details and answer any questions you may have. 

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Introducing Almirah Clothing

May 31, 2016 | By Kelly Freeland

Almirah Clothing

Just in time for the warmest season of the year, we're thrilled to formerly announce Almirah as one of our favorite new brands for the summer! With bright patterns made from the softest cotton, pieces by this darling line make them the ideal choice for the warm days ahead.  

Shades of the Season

Almirah Clothing

Inspired by nature, you can count on Almirah clothing to celebrate everything you love about the great outdoors. From delicate butterflies to beautiful floral impressions, Almirah represents the best in classic yet  modern baby apparel. 

Summer Silhouettes

Almirah Clothing

While you're enjoying a season under the sun, your top priority is keeping your little one cool. For design perfection, look no further than soft, breathable cotton and precious styles. Light, airy dresses and frilly capped sleeves will keep her cool during all of your adventures.

Fresh Patterns

Almirah Clothing

Ready for a break from the same old, same old? Break out something different in Almirah's modern patterns. Updated but still sweet, they're the obvious choice for today's little girls. Ready to see more? Stop by and see our selection, and bring home your favorite today!


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Our Biggest Memorial Day Sale Ever

May 22, 2016 | By Kelly Freeland

Itty Bitty Bella is kicking off summer in a major way, with the BIGGEST sale we've ever had! Celebrate Memorial Day all week long with incredible savings on some of your very favorite baby brands, and an added 15% off ALL clothing in-store! This is the week in you've been waiting for, our prices don't get better than this. Take a peek at the savvy savings in store:

Select Kickee Pants 30% Off

Known for their incredibly soft material and precious designs, you can count on Kickee Pants to create styles that you and your Itty Bitty are sure to love. 

Summer Swimwear 30% Off


Here comes the sun and sand or, at least, the pool deck. So deck your girls out in bright suits to shine. Retro inspired floral one pieces or bikinis will ensure your girls are swimming in style!

Livie & Luca 25% Off


Make way for a season of picnics, vacations, playdates at the park and so much more with Livie & Luca’s newest collection of summer styles, perfect for the little adventurers in your life. No matter the excursion of the day, Livie & Luca’s sweet designs will keep the pace.

Summer Kickee Pants 15% Off


Now your little wild one will fit right in! With adorable new prints inspired by fun and frivolity, he’s sure to feel right at home in each new style. Stop in today to discover his favorite new print! 

Diaper Bags 15% Off


Step out in the summer sunshine with Petunia Pickle Bottom diaper bags! Embrace the warm weather and this special season in life with styles that combine chic style, bold patterns, and smart design.

Oh Baby Apparel 30% Off



Every day is magical, with the help of a sparkly tutu and wand, of course! Indulge her dress-up dreams for special occasions, daily dinners, or just because. Ready to scoop yours up?

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Summer Prints from Kickee Pants

May 19, 2016 | By Kelly Freeland

It's a Jungle in Here

Kickee Pants

Summer is our favorite season for so many reasons, but brand new patterns and styles from Kickee Pants have to be at the top of the list! Known for their incredibly soft material and precious designs, you can count on Kickee Pants to create styles that you and your Itty Bitty are sure to love. Read on to explore Kickee Pants' newest collection, Our Animal Friends, and find your new favorite! 

Sweet Swaddles

Kickee Pants Swaddles

You’ll never find a swaddle as soft as these! Made from the same signature Kickee Pants material that you love, these darling swaddles are perfect for growing with your little one. From infancy to toddlerhood, these precious blankets will be a source of soft security for years to come!

For Little Boys

Kickee Pants

Now your little wild one will fit right in! With adorable new prints inspired by fun and frivolity, he’s sure to feel right at home in each new style. Stop in today to discover his favorite new print! 

Crib Sheets

Kickee Pants Crib Sheets

No bad dreams here! After a night of restful slumber on these soft as a cloud sheets, your little one with wake with a song in their heart! Perfect for starting, or supplementing, your supply of crib bedding, these sheets will be something you reach for time and time again.  

For Little Girls

Kickee Pants

Celebrate summer with all things playful and bright! Dress your little darling in fresh new styles for a season that’s sure to as fun as she is. Hurry in soon, these precious designs won’t last long! 

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