What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Helping You Sleep Before Baby-The Bump Nest

May 14, 2014 | By Missy Daniel

There are a million and one things that are oh so fun and exciting about being an expectant mother. The cute growing belly, the pregnant glow, picking out names, preparing the nursery...and the list goes on. But, anyone who has ever been pregnant before knows that there can also be a (small) list of things that are not so fun and exciting. For most expecting mothers, lack of sleep or not being able to be comfortable while sleeping, is at the top of that sad list. For years, mommies with their growing bellies have used a wide range of tactics in the bed to help them get comfortable and sleep better. We'll here at Itty Bitty Bella, we have found the solution! We are so thrilled to announce that we are now carrying the Bump Nest pillow! 

bump nest pregnancy pillow Bump Nest Pillow in Golden Bloom

bump nest pillow Bump Nest pillow in Golden Scallop. U-Shape is great for cradling neck and shoulders while encouraging side sleep which is safest for both mom and baby. 

Bump Nest Pillows are the only therapeutic pregnancy pillows available with a patented seam-free inner curve that hugs your neck and shoulders. The cozy combination of materials also allows you to adjust it to your comfort - from head to toe and everywhere in between. Allowing both mommy and baby-to-be for feel safe, comfortable and natural. Bump Nest is an ultra-plush, supportive pregnancy pillow that, without a doubt, relieves the aches and pains associated with pregnancy, including Sciatica, Restless Leg Syndrome and lower back pain.

Choose To Your Heart's Desire

Bump Nest pillow shells are available in 9 exclusive colors and 3 pattern styles. As seen in the picture above, the options are a chevron in stone or honeysuckle, peacock in pacific or honeysuckle, scallop in golden or stone, bloom in golden or honeysuckle and then a beautiful pre white. Shells are completely removable and washable. And with so many precious colors and patterns, we think it's fun to get more then one!

Features at a Glance

* Shell is machine washable
* Weighs less than 6 pounds
* Filled with 100% polyester fiber
* Encourages side sleep
* Relieves aches and pains included in carrying a baby
* Shell in 65% polyester & 35% cotton 

 

Scraps2Caps

Another incredible thing about this company is their desire to give-back. Each pillow that is crafted, leaves behind enough fabric scraps that are lovingly turned into one soft baby beanies and then donated to charitable partners. These partners include The Hope Venture and Stitches From The Heart. These organizations are helping reach little heads of little babies in countries like Africa and India. 

To be able to offer our a mommy-to-be's a avenue to sleep in such a way that lines up with doctor recommendations is a pure joy and honor for us. Please let us help you sleep better as you prepare for the arrival of your bundle of love. 

-The Girls at Itty Bitty Bella

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Celebrate Mom for Mothers Day

May 07, 2014 | By Missy Daniel

At Itty Bitty Bella, we love celebrating the little people in our lives! And by little people, we mean those teeny tiny little people in your home that you care for day in and day out. But, every once in a while we love to celebrate just MOM! We know that happy moms make happy babies so we gathered up our top 5 picks to celebrate mom on her special day.

Aden + Anias Adult Dream Blanket

Aden and Anais Adult Blanket

Our wonderful friends at Aden + Anais had all moms in mind when they created this luxurious blanket. Made of four-layers of 100% cotton muslin, it’s by far one of the softest blankets around, making it perfect for mom to cozy up in for a movie night or just to relax. View more about Adult Aden + Anais Dream Blanket

Chew Beads

chew beads

There will come a time when Mom can't keep her favorite necklaces and bracelets out of baby's mouth, but there's no need for the sacrifice of style when that occurs. These fun rubber beaded pieces will give baby the perfect soother for their sore gums while keeping Mom well-accessorized. View more about Chewbeads

Ellen Hays Mom & Daughter Bracelets

Ellen Hayes Mother Daughter bracelets

What a precious way to show mom you care then by giving her a way to be stylish and sentimental all together. Moms and daughters have been matching for generations and so we love this modern approach to a timeless fashion statement we've seen for ages.

Crafts & Love Initial Charms

initial charm necklace

initial charm necklace

Crafts & Love is one of Bella Vita's top selling jewelry collections, so we are so excited to now carry them here at Itty Bitty. Mom loves to show off her children, everyone knows that! So let mom carry her children's initials close to her heart wherever she goes.

Bump Nest Pregnancy Pillow

bumpnest pregnancy pillow

We wanted to not forget our expecting moms! Are you buying for someone who will be expecting this Mother's Day? Give her the gift of comfort during a stage of life that at times can be uncomfortable. This pillow provides comfort for both mom and baby during all stages of her pregnancy.

So stop by and let us help you find the perfect gift that will make mom feel like a queen!

- The Girls at Itty Bitty Bella

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Aden and Anais Skincare Products

May 02, 2014 | By Missy Daniel
We just can’t sing Aden + Anais’ praises enough! With their passion for providing products that encompass all things safe and stylish, A+A is always at the top of our favorites list. Taking child safety one step further, past swaddles, blankets and burpy bibs, A+A offers a natural skin care collection for both baby and mommy. At Itty Bitty Bella, we have added new and exciting A+A product to our already existing amazing collection! And with all these being developed by a leading New York City dermatologist, your baby’s skin will be in the safest hands.

New For You


Aden + Anais does not forget about our mommies-to-be and our mommies who are already loving on their itty bitty ones. Carrying your baby is an incredible experience and one that you will remember for a life time, but at times this doesn’t mean you want to visually be reminded of the “love” left behind on your skin. The Stretch Mark Reducing Cream is made up of both shea butter, that keeps you moisturized, and natural grade-darutoside, a plant extract, that is clinically proven to help prevent new stretch marks and reduce the appearance of existing ones. After only 2 weeks of applying this product, you (and your eyes), will be amazed with the results!

New Bubbles Of Fun


Bath time and bubbles simple just fit together so nicely. You would so rarely have one without the other, just like peanut butter and jelly. A+A knows this to be true, so they created their brand new Bubble Bath in the sweet scent of Australian sandalwood. Combined together with a tear-free blend and pawpaw fruit, the mixture will moisturize while also protecting your child’s skin and eyes. Baby (and parents) are sure to have bubbles of fun while making bath time a favorite memory of the day. 

Been Carrying & Still Love

At Itty Bitty Bella, we have already been carrying many of the fabulous skincare products offered by Aden + Anais. And just in case you have forgotten how wonderful they are, here’s a little reminder in order of customer popularity:

Mum + Bub Lotion
Made with a natural, non-greasy formula. Perfect for baby and mommy. Leave a silky smooth finish.

Mum + Bub Hair & Body Wash
Safe for use on both baby and mommy, tear-free with the sweet scent of Australian sandalwood.

Mum + Bub Soothing Ointment
Can be used as a diaper ointment on baby and also on cuts and cracked skin on mommy. 

Laundry Detergent + Fabric Softener
Safe and effective for all members of the family. Sweet Australian sandalwood scent, without harsh chemicals. Gaining 32 washes from the detergent and 16 washes from the softener. 


Come by and stock your bath with all things A+A – we promise you won’t be disappointed!

- The Girls at Itty Bitty Bella

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Spring Petunia Pickle Bottom

Apr 28, 2014 | By Missy Daniel

Spring is such an exciting time of year because it brings so many new beginnings. We love the splash of color that can be seen sprouting up all around. And we’re not just talking about flowers! Petunia Pickle Bottom diaper bags are also sprouting up all around us with new trends. Here is a little sneak peak of our top favorites for Spring 2014. 

Sashay Satchel in Citron Blooms

Sashay Satchel in Citron Blooms

This adorable bag comes in 5 super trendy organic cotton prints and can easily be transformed into a backpack if needed. The exterior comes with 2 side pockets that are perfect for baby’s bottle while the exterior’s front and back pockets are perfectly equipped for holding mommy’s goodies – even her cell phone! The interior also has 2 more bottle pockets and 3 great, deep pockets for holding all things needed by baby while keeping it organized. Inside, you’ll find a removable & wipe-able changing pad and a carrier for baby wipes. 

Wistful Weekender in Southwest Skies

Wistful Weekender in Southwest Skies

Plan to do lots of traveling with baby in-tow? No worries! This is the perfect bag to stylish travelling while still being very practical. It too comes in 5 organic prints. Inside you’ll find a very large main space with an incredible 7 separate pockets for organizing. This large tote also comes with a handy key clip, helping moms keep track of those important keys that always seem to be disappearing. If all of this was not enough, the outside is also equipped with 2 smaller pockets – making the need to find for a pacifier or snack very quick and easy. 

Touring Tote in Aquamarine Roll

Touring Tote in Aquamarine Roll

Lots of moms are looking for that perfect diaper bag that disguises itself as a cute purse. Petunia Pickle Bottom knows that and answers the search with this precious tote. Coming in 3 cute brocade fabric styles, it’s sure to be your perfect match on those days you just need a purse…that’s also a diaper bag. You’ll be surprised how many organizational pockets they were able to squeeze into this beauty. 4 large pockets inside with also 2 bottle pockets and a pacifier pocket. The exterior features a front pocket, perfect for mommy, 2 side zipper pockets and even 1 zipper pocket in the back that includes a plush removable changing pad and wipe carrier. This is no ordinary “purse”!

Boxy Backpack in Persimmon Spice

Boxy Backpack in Persimmon Spice

This large style has always been one of Petunia Pickle Bottom’s top selling bags. The interior features a deep and spacious middle section with 3 pockets and includes 2 bottle pockets as well. You’ll also find 2 side bottle pockets on the exterior. The feature that has always kept this bag standing out from others is it’s built-in changing station with detachable pad, 2 pockets for diapers and a wipe carrier. Plus, this bag can be worn in 3 ways: as a backpack, across the body or on a stroller with a stroller clip.

Abundance Boxy Backpack in Picnic in Portugal 

Abundance Boxy Backpack in Picnic in Portugal

In this bag, you’ll find very similar features as the one above…just in abundance! The spacious and deep interior has 4 pockets and 2 bottle pockets. And like the boxy, this bag also comes with a built-in changing station, but since it in abundance, there are 3 pockets for diapers and wipes. And as the boxy, you can carry 2 bottles in the outside side pockets. The carrying styles are the same as well. This is the ultimate carry-everything-you-own bag!

City Carryall in Lights of Lisbon

City Carryall in Lights of Lisbon

With the City Carryall, you’ll find very similar features as with the boxy backpack yet it comes with carrying straps, not as a backpack form. If you’re thinking that the boxy has all the features you want, but maybe not as happy with the size…this style is the way to go! The large interior has the standard 3 pockets and the 2 bottle pockets. And like the boxy, this bad also features a detachable changing station with 2 pockets for diapers and wipes. You’ll also see this bag comes with the 2 side bottle pockets. This style also has a large variety of 8 glazed fabric prints to choose from. 

As a young mom, you already have so many things to keep up with and worry about. So don’t stress over your diaper bag, Petunia Pickle Bottom has done all the work for you!

- The Girls at Itty Bitty Bella

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