What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

MD Moms

Mar 19, 2011 | By
Times are changing for the changing table. At least that what pediatrician moms Diane and JJ believe. And if you're sick of sneezing over baby powder, fighting with the diaper cream container, and oh yeah, packing a gazillion products in your diaper bag so that you're covered no matter what...then you believe it too.

After years of hearing the same skin-care complaints in their pediatric offices and years of raising little one's themselves, Diane and JJ finally put an end to lack luster infant skin care products- or at least offered up a better solution!

MD Moms combines a pediatrician's knowledge with a mother's instinct and wisdom to create a line of skin care products idea for baby's delicate skin.

MD Moms boasts...
  • Gentle, yet highly effective ingredients
  • Pure, natural ingredients
  • Hypoallergenic formula
  • Concentrated formulas- small does, big results
  • Protection from environmental damage
  • "Double-Duty" products
  • Easy, one-handed use
  • Modern aesthetics and design
  • Easily travels everywhere you do!

The cleansing towelettes keep baby clean from cheeks to cheeks! The alcohol-free blend of marine silk, vitamins E and B5, organic aloe and comfrey provides moisturizing and antioxidant benefits for you little ones. The ginger and chamomile in each wipe soothe and calm even the most irritated skin.


The gift set makes the perfect shower gift. The Moisturizing Balm, Soothing Bottom Relief and the Delicate Skin Comfort are the three basic products that will get you through almost anything!

The mixture of natural ingredients in the moisturizing balm are good enough to eat! The quick-absorbing, lightweight formula is ideal for maintaining the skin's natural moisture barrier. Shea butter, aloe, oat, avocado oil and other luxurious ingredients combine to make a lotion you will love using yourself. Don't worry, we won't tell!

Delicate Skin Comfort- Finally, a talc-free baby powder that will not have you sneezing and leaving a mess each time you use it! The liquid formula goes on like a lotion, but then quickly transforms into a silky dry powder to keep even the littlest of crevices dry and cool.

Diaper rash. Every baby gets it, nobody likes it. The Soothing Bottom Relief- a lightweight lotion that smooths on white then turns clear to protect, soothe, heal and moisturize little baby bottoms- will clear up even the worst case. No more diaper rash. Sound good? We thought so!


Kiss cradle cap goodbye! MD Moms Gentle Scalp Rub helps brush away flakes and scales that are associated with cradle cap. It's mild enough for everyday use to leave baby's scalp and hair clean, moisturized and soft.


As the summer sun starts to show it's face don't forget to protect both you and your baby. Skip the messy lotions that make for teary eyes and sticky skin. Instead give MD Moms Babysafe Sunscreen Towelettes a chance. You won't be disappointed! Don't worry about getting the right amount either- each towelette has enough sunscreen to cover the average 2 year old from head-to-toe.

Pop into Itty Bitty Bella to try all of the MD Moms products. Don't forget to stock the diaper bag and the nursery!

- The Girls at Itty Bitty Bella