What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Sweet Sleep Made Simple

May 28, 2013 | By

As a new mommy, many women become able to cope with the fact that sleep may be a thing of the past. But what if there was a way to encourage sweet slumber for your new itty bitty, in turn giving you just a bit more rest? 

We have one word for you, and it may be one you've heard before: swaddle. We understand that there is a lot to learn as a new parent, and it can be overwhelming to perfect the art of draping and folding that swaddle blanket just right. Our friends at Aden & Anais must have known that, too, when they created the latest in swaddling technology- the Easy Swaddle.

Aden + Anais - Easy Swaddle

Aden and Anais Easy Swaddle

Just like the original swaddle blankets that made Aden & Anais a must-have item on every mommy's registry, the Easy Swaddle features construction from 100% muslin cotton, providing a breathable and lightweight texture that keeps baby snug for hours on end. 

How To Easy Swaddle

How To Easy Swaddle

With that same quality and coziness, the Easy Swaddle features snaps to help speed up the swaddling process, relieving a bit of stress from mommy and daddy, and promoting the best sleep possible for your babe. The natural give of the cotton material creates a snug environment reminiscent of being in the womb, thus encouraging baby to relax and stay soothed for longer periods of time.

As if the simple construction weren't enough, each Easy Swaddle features soft colors and unique designs to compliment you and baby's individual style. With a blanket that's both snuggly for baby, simple and stylish, how could you go wrong? 

Here's to the miracle of that new life you've created, and to as much sleep as possible for both of you!

-The Girls at Itty Bitty Bella

Related posts:

Snug as a Bug

Aden and Anais- New Arrivals