What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Pello: The New "It" Pillow

Apr 28, 2015 | By
What in the heck is a Pello? No, we aren't spelling it wrong...the Pello is the new "it" pillow for your Itty Bitty! Pello is a luxe floor pillow that goes beyond the standard play mat, positioning pillow, or baby gym.  The pello provides comfort and support, promotes muscle development, and encourages independent play.  These adorable floor pillows are a favorite at Itty Bitty Bella, and here's why...

1. It's Comfy (And Cute)

The Pello is made of 100% cotton and luxe brushed poly with a 100% polyester filler that is non-allergenic and flame-retardant...Which means your Itty Bitty is comfortable, and you can take comfort knowing that you can wash it so easily! The patterns and colors options are endless, so you can find the one that fits your style!

2. It Help Keep Baby Safe (And Healthy)

Some of your sweet little ones may suffer from acid reflux, and the angle of the Pello will help relieve the discomfort they might feel by simply lying flat on a blanket. The Pello is also the safer choice...these soft and cuddly floor pillow offer protection from those hard falls they might take while learning to sit up on their own!

3. It Makes Tummy Time Easier

Tummy time isn't always fun for little ones, but it's a necessary task....Using the soft Pello will make them a little more comfy while they strengthen themselves and develop and grow! 

4. Its Possibilities Are Endless

Playtime, tummy time, nap time, or travel...The Pello floor pillow is an all-around great thing to have! Your Itty Bitty will love how comfy it is, and the positive benefits for your precious babe are out of this world!

5. Baby Sage Approved

Our sweet little shop baby was the perfect test subject for the Pello....and she LOVES it. Here are just some of the ways that Sage has enjoyed her Pello over the past few months!

Sage Using her Pello

Sage using her Pello


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Hello Pello!