What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Back To School + Itty Bitty Bella= Tax Free Weekend

Aug 06, 2015 | By Kelly Freeland

We know moms try to stretch hard-earned income as far as they can, so we want to remind you about this weekend’s Sales Tax Holiday. Take advantage of the holiday this year by shopping for baby shower gifts, back-to-school clothes and supplies for your own Itty Bitty, and even Christmas gifts, (shhh, you didn’t hear it from us, but it’s only five months away).  
Beginning Friday, August 7 through Saturday, August 8 , the savings add up with our discounts and no taxes. Popular/eligible items include: Skip Hop Backpacks and lunch boxes, 3 Sprouts Lunch bags, and all books, clothing and shoes!

We'll be open from 10 AM- 6 PM on Friday and Saturday to help you with all your back to school needs! If you have any questions about eligible items during the holiday, visit tn.gov.

New School Clothes

Persnickety Clothing

Send your Itty Bitty back to school in the cutest new styles from Persnickety! The Penny Lane collection was just released, and the playful prints and fun new colors are perfect for the fall weather that is fast approaching!


Fancy Fall Shoes

Livie & Luca Shoes

The cute as can be Fall collection has arrived! Livie and Luca was created by moms like you who seek the utmost quality and style when dressing their kiddos, and we think each pair is the epitome of just that. Your Itty Bitty will be the coolest kid on the playground in these cute new kicks!

Adorable Lunch Bags

3 Sprouts Lunch bags

Take your pick of the darling elephant or  super-cute snail for your Itty Bitty girl; or the whimsical snake or the precious whale for your Itty Bitty boy! These cuties are only $19, so they'll be your favorite (and least expensive) thing on your supply list!

Super Cool Backpacks

SkipHop Backpacks

Packing up for a brand new school year has never been more fun! Itty Bitties everywhere love the zany zoo of animal backpacks from SkipHop, and you will love them, too. Bring your little one in to choose their favorite animal for the new school year!

Darling Books

BabyLit books

Maybe your Itty Bitty isn't quite ready for grade school, but they can still learn, too! These adorable primer books from BabyLit are a fun way to teach your sweet little ones about counting, colors, the alphabet, and more!

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