What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Our Groovy Joovy Favorites

Jun 11, 2015 | By
At the corner of functional meets hip for the modern family, there's Joovy. It's baby care that's durable and oh-so-convenient for busy families on the go. So there's nowhere you don't go that baby can't go, too, and in ease and style. Joovy's brand is full products sure to be like a nanny in disguise. Check out a few of our new (and longtime) favorites from the baby gear geniuses at Joovy...

Loo Potty Chair

Joovy Loo

This is a new product to Itty Bitty Bella and we're excited to present it. Teaching your child to "go" is a daunting task, but so is the clean up that sometimes surrounds it. The Loo was designed at a world renowned university to limit spills ensuring ease of use and easy clean up.


Joovy Tricycoo

Introducing baby to their first tricycle as early as 18 months, the Tricycoo helps develop balance and coordination while offering parents peace of mind for baby's safety. As children age, the tricycoo can be altered to become a full-fledged tricycle pedaled and steered by baby alone.

Hook High Chair

Joovy Hook

How about your own highchair in a diaper bag? Impossible, you say? The Joovy Hook is a foldable highchair that hooks onto any table holding infants up to 37 pounds and easily fits in most diaper bags. It's comfortable made from deluxe leatherette that's easy to wipe clean.

Boob Bottles

Joovy Boob Bottle

Joovy Boob Bottle

This isn't just one of our favorites, but it's one of yours, too, as an Itty Bitty Bella bestseller. The bottle is designed to make it easy to transition from breastfeeding to bottle feeding and vice versa. It's patented CleanFlow Vent System ensures consistent milk flow and easy clean after feeding.

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