What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Dive In | Swimsuit Fun by Pink Chicken

Apr 20, 2017 | By Stephanie Singley
Splashing your way towards a super fun summer? Stock up on bright, beautiful swimsuits that will carry your little girl through pool days to her sweetest beach bum moments! Complete with peppy patterns and pops of her favorite colors, the latest in swimwear will have you ready to dive into summer in style! Here are some of our favorites

childrens swimsuit outfit by pink chicken

childrens swimsuit outfit by pink chicken


It's Starting. | Persnickety Pre-Sale 2017

Jan 16, 2017 | By Stephanie Singley

persnickety 2017 Sale

The secret's out, spring has sprung for Persnickety's first 2017 collection, Pocket Full of Posies! Whether you fancy beating the line or just can't wait to see the newest styles from our favorite frilly brand, we're now accepting pre-sale orders so you can get ahead of the game! Get ready to chase away the winter blues with sweet florals, bright patterns, and Persnickety's signature ruffles and frills, because this colorful collection will have you ready to step into spring in no time at all! Ready to get shopping? Browse through, choose your favorites, and give us a call!

persnickety adeline dress
Adeline Dress | $93

persnickety adeline dress felicity shorts
Adeline Dress $93 | Lou Lou Top $53  Felicity Short $69

persnickety brandi dress
Brandi Dress $93 | Sugar Tunic $69 | Felicity Short $69

persnickety dress
Charlie Tank | $57

persnickety erika dress
Erika Dress | $93

persnickety lou lou top
Lou Lou Top $53 | Gaucho Pant $69

persnickety lyla romper
Lyla Romper | $71

persnickety sugar tunic
Sugar Tunic $69 | Felicity Short $69

Terms & Conditions: Special order only for Persnickety Spring 2017 collection, "Pocket Full of Posies",  from January 15 - January 31. Orders to be made in-store or by phone. Payment must be secured at time of order. All orders are final sale due to special order. See store for more details. Save

2016 Top Christmas Gifts for Every Itty Bitty

Dec 09, 2016 | By Stephanie Singley

Toys and canvas toy bin 

When you have a full roster on this year's nice list, it can be daunting trying to find the perfect, special something for every sweet itty bitty you know! Look no further, because we've scouted the best of the best for our 2016 Holiday Gift Guide. Explore our top picks for thoughtful, fun gifts that every good little boy and girl will love! 

wall animals 

Christmas pajamas and winter apparel

Green Toys - Made safely in America and 100% made out of recycled products

green toys for children 

Play Mat Bag by 3 Sprouts - Keep toys in one place, and ready to play at any time!

3 Sprouts playmat


star from afar
Bring the joy of Christmas back to the true reason for the season! Our customers' favorite game, The Christmas Star from Afar, has returned to Itty Bitty Bella! In a beautiful combination of holiday tradition and childhood play, this beloved game teaches your little ones about the birth of Jesus while incorporating an element of fun they'll love. Have them hunt for the star each day and read the accompanying Bible verse, and count down to Christmas day, where the star will have returned to its rightful place in the nativity! A game they'll adore. A tradition you'll treasure.

Top Trends for Fall by EGG

Oct 03, 2016 | By Stephanie Singley


Though it’s been a September to remember, the chill of the nearing October air is calling for some of your little girl’s favorite things: cozy tights, long sleeves, and skirts with a definite swoosh! For her seasonal wardrobe refresher, look no further than the newest girl collection by EGG. With carefully created styles that balance childhood whimsy with time tested sophistication, you’re both sure to find new favorites within this beloved brand. Explore just a few of our favorites below…but stop by to see everything from this new collection!

EGG Critter Layette Apparel
Critter Layette

Bobbi Set by EGG
Bobbi Set

EGG boys outfit vest
EGG Boys Vest

ivory Maya dress by EGG
Ivory Maya Dress

Mikah Sweater by EGG
Mikah Sweater

Red maya Dress by EGG
Red Maya Dress

red olivia dress by EGG
Red Olivia Dress

Related Links:
EGG Clothing
Fall in the Forest with Kickee Pants

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