What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

Itty Bitty Bella is Seeking New Ownership

May 14, 2019 | By Claire Martin

A Big Announcement

Have you ever dreamed of owning your own business? Did you ever play shop keeper as a child? Now is your opportunity! Bella Vita is excited to announce that Itty Bitty Bella is seeking new ownership. We fulfilled our dream of opening a children's boutique eight years ago and have loved every minute. As our family has grown with our business we have made the hard decision to move forward and pour ourselves into Bella Vita and The Back Room. We are looking for a great fit to continue to grow this already successful business. Thank you for taking the time to watch our video and our hope is that it reaches the right eyes and ears. Thank you all for your support! 
Stephanie & Brent Singley

For all sale inquires, please contact Brent Singley at questions@shopittybittybella.com

Newborn Survival: Steph's Favorite Things

Nov 07, 2014 | By

As a new mom, all the gear can get a little overwhelming...even when you own your own children's store! Who knew someone so small would require so much "stuff"?! Since Sage's arrival, we have learned so much--and had so much fun in the process. Check out a few of my favorites items and products that I've used for Sage so far!


Steph's Favorites For Sage...

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ERGO 360 - It Has Your Back!

Aug 12, 2014 | By Stephanie Singley

ergo grey 360
Also available in Black/Camel.

We don’t have to tell you why baby’s safety is important. Or why finding a carrier that’s ergonomically designed is just as important for baby’s developing body as it is for your own body. As a new parent, or seasoned parent, you know everything there is to know about keeping your baby safe and healthy. That’s why at Itty Bitty Bella we are head-over-heels in love with the Ergobaby Four Position 360 Baby Carrier.  

Four Different Positions

The Ergo Four Position 360 Carrier gives you the option of wearing the carrier in four different positions:

ergo front inward carry
Front-Inward Carry (from 4 months up to 24 months) How-To Video

ergo front carry
Front-Outward Carry (from 5 months up to 12 months) How-To Video

ergo hip carry
Hip Carry (from 6 months up to 24 months) How-To Video

ergo back carry
Back Carry (from 6 months up to 36 months) How-To Video

Infant Insert 

You also have the option of purchasing the Ergo Four Position 360 Carrier Infant Insert which allows you to carry your bundle in the front-inward position from birth up to four months; helping you stay hands-free and active when needed, while your precious itty bitty stays snuggled close.

Other Features Include:

  • Bucket Seat: Helps keep baby seated ergonomically in any of the four positions; keeps baby’s spine in curved “C” position.
  • Extra Wide Velcro Waistband: Can be worn high or low; provides extra support for lower back.
  • Extendable Back Panel: Depending on baby’s positioning, roll-up-or-down for extra head, neck, and back support.
  • Padded Shoulder Straps: Helps distribute baby’s weight, provides maximized comfort for parent.
  • Sleeping Hood:  Provides support for baby’s head while sleeping, privacy while nursing, and protection from the sun.
And because no Itty Bitty Bella mommy-baby duo should ever be out-of-style, the 360 Carrier is 100% cotton, machine -washable and is available in colors fit for any season: black/camel and grey. Offered at Itty Bitty Bella for $175—stop by today to get yours!

Related Posts and Links:

Take a Cruz

Jun 04, 2012 | By

Hello June! Can you believe we're already halfway through 2012? The days are getting longer and the sunshine is out, perfect timing for you to get out and about with your little one. We wouldn't let you hit the pavement without the right gear though, so we're here to give you a few basics on yet another professional-grade stroller for all of your summer cruising. 

The UPPABaby Cruz (aptly named, don't you think?) was made to take you from one adventure to the next in style, comfort and safety. It's compact design makes it ideal for travel, and its many features make it excellent for an on-the-go lifestyle. It is suitable for children up to 50 pounds, and features sleek styling and colorful design. Not to mention it's super easy folding mechanism...you can watch it in action below!

Let the "cruz" begin!

-The Girls at Itty Bitty Bella

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Choosing a Stroller... It's a Walk in the Park!

Stroller Blankets, Burp Cloths and Bibs--Oh My!

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