What they're saying...

"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

"It is fabulous. Love the brands, the design, the layout, etc. It is adorable!"

"Unique products. Good customer service. Pleasant atmosphere. Inviting window displays."

Our store features items and local artists like...

  • Nursery Bedding
  • Children's Bedding
  • Bedroom Furniture
  • Art & Wall Decor
  • Unique Clothing
  • Strollers & Car Seats
  • Baby Registry
  • Mealtime Essentials
  • Playtime Goodies
  • Bathtime Accessories
  • Gifts for Mom & Dad
  • One of a Kinds

All of Sage's Favorites...On Sale!

Aug 25, 2015 | By Kelly Freeland
Sage Turns 1

Sage's first year has flown by so fast, we can hardly believe it! We're gearing up for a fabulous 1st Birthday with a special sale on all her favorite things! Each day, a new fun brand or item will be 15% off! From sassy SkipHop to cozy Aden + Anais and super-sweet clothing, this week will be full of birthday fun for everyone!

Wednesday: 15% Off Aden + Anais

Aden + Anais Bibs

Like most Itty Bitties, Sage loves ALL things Aden + Anais. She still sleeps in her Sleep Sack nightly, and the bibs and blankets are a favorite, too. Come see us Wednesday for 15% off all Aden + Anais!

Thursday: 15 % Off 3 Sprouts

3 Sprouts Lunch Box

Sage may be too young to organize her things, but mom and dad LOVE to store all her precious toys in the varying sizes of canvas storage bins and boxes! And these lunchboxes...oh, the cuteness! Sage has one of these ready for her first day of Mother's Day Out!

Friday: 15 % Off SkipHop

SkipHop Bibs

SkipHop Backpacks

Sage never dines without one of her SkipHop accessories! From these precious bibs to her new straw bottle cup, she loves all the darling animals in the zoo! Join us Friday for 15% off all in-stock SkipHop!

Saturday: 15 % Off Clothing

Kickee Pants Apparel

Sage loves to lounge in her Kickee Pants, and we know you'll love them, too! In honor of little Sage's love for a cute outfit, all full price clothing will be 15% off on Saturday!

Offer valid Wednesday, August 26- Saturday, August 29, and past purchases cannot be adjusted. Offer is valid on in-store merchandise only; some exclusions may apply. 

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Get To Know The Itty Bitty Girls: Stratton

Aug 21, 2015 | By Kelly Freeland
We are so thrilled to have such a great team, and we are always excited to get to celebrate their accomplishments and anniversaries with Bella Vita and Itty Bitty Bella each year! Our team is growing by the day, and we want to take a moment to recognize each of our fabulous BV & IBB girls, and let you learn a little bit about our favorite people!

Stratton  is a beloved member of our team, and she is a customer favorite! Stratton always has a smile on her face, and her sweet personality radiates throughout the stores! Stratton may only work part time, but she is invaluable to BOTH stores, and she is always willing to help out in any way that she can! She is a shipping rockstar, and she evens helps with visuals from time to time! 


About Stratton...

1.  What is your favorite sweet treat? 

Iced shortbread cookies from Panera or Gigi's cupcakes...my daughter shares my affliction!

2.  What is your favorite thing to do in your spare time?

Shopping, of course!

3.  What's your favorite TV show?

 The "Big Bang Theory" cracks me up, but I am shamefully addicted to "Game of Thrones"

4.What's your favorite part of your job?

Working with an outstanding group of people, of course!  I also love bringing in shipments; something about accounting, sorting and turning it out is oh-so- satisfying.  Plus, opening up boxes to see what's inside - it's like Christmas discovering what yummy items Stephanie found at market!

5.  What is your favorite line/brand at Bella Vita or Itty Bitty Bella?

 Gee, it's hard to pick just one... Maybe I should admit I start drooling when Hobo hits the door...and Etta B's serving pieces are glorious!

6. What is something that you're looking forward to in the next year?

I'm looking forward  to next family vacation -  We LOVE to travel and explore; we are going to the Cayman Islands next summer.  My son and I are already looking forward to snorkeling together!

Kicking Off Fall With Cuteness

Aug 16, 2015 | By Kelly Freeland

Fall 2015 Kickee Pants

Our favorite time if year is near... and the newest fall styles from Kickee Pants have arrived at Itty Bitty Bella! From darling dresses, to cozy coveralls, to gleeful gowns, your little one's clothing needs are covered. And with so many different styles and prints, your itty bitty has many options to choose from—and good luck choosing just one!

Comfy Cuteness

Fall 2015 Kickee Pants

From footies and onesies to PJs, rompers, and gowns, build a Kickee Pants outfit to fit your child's outlook. Whether they're kicking in their sleep or kicking a ball back and forth, there's something for any day and all play.

Pretty Little Prints

Fall 2015 Kickee Pants

Sweet girly prints and stripes are perfect for your little princess. Kickee Pants offers newborn to size 6 in most everything from gowns and PJ's to bodysuits and playtime separates including leggings and dresses. These sweet pieces are a precious addition to any tiny fashionista's wardrobe!

Cool Kid Styles

Fall 2015 Kickee Pants

Kickee Pants is designed just for the on-the-go routine of your child! Your little guy will be able to run and play all while staying completely comfortable and unrestricted in these dashing duds! The fun new colors and patterns are an added bonus...No Itty Bitty has ever looked so stylish!

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Come One, Come All...It's Time For Bella Bucks!

Aug 08, 2015 | By Kelly Freeland

Bella Bucks Are Back!

Bella Bucks At Itty Bitty

The kiddos are heading back to school, and with that, comes lots of necessary supplies! School clothes and shoes, backpacks, and lunchboxes, to name a few. Stock up on everything they need...and earn Bella Bucks in the process!

Here's how it works:

1. Stop in between Monday-Saturday (August 10-15) this week, and for every $75 you spend, we'll give you 1 Bella Buck worth $25 in Itty Bitty Bella store credit!

2. Come back between September 8-12 and redeem your $25 Bella Buck(s) on any purchase of $50 or more before tax. If you collect multiple Bella Bucks, you may redeem one Bella Buck for every $50 pre-tax you spend.

*Earn one Bella Buck (a $25 value) on every $75 you spend before tax. Bella Bucks earned at Itty Bitty Bella  may only be redeemed in-store at Itty Bitty Bella. Bella Bucks must be stapled to the original receipt to be redeemed and are non-transferable. Bella Bucks may only be redeemed on a $50 minimum purchase (before tax). You may redeem one Bella Buck for every $50 pre-tax you spend. Bella Bucks may not be redeemed on strollers, infant seats, high chairs, original artwork or previously marked down merchandise (other restrictions may apply). Bella Bucks may not be combined with any other offer. Past purchases will not be adjusted. If qualifying purchase was returned, Bella Bucks are void. Itty Bitty Bella is not responsible for lost or stolen Bella Bucks. Image above is a sample card and has no value.

Persnickety Is Here!

Persnickety Fall Collection

Send your Itty Bitty back to school in the cutest new styles from Persnickety...And earn Bella Buck in the process! The Penny Lane collection was just released, and the playful prints and fun new colors are perfect for the fall weather that is fast approaching!

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Bella Bucks Are Back At Itty Bitty Bella

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