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"This store offers the best baby products of it's kind anywhere around and has quite possibly the friendliest staff in the Memphis area"

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Our store features items and local artists like...

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  • Children's Bedding
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  • One of a Kinds

Diaper Bag Essentials For the Stylish Mom

Oct 27, 2014 | By Kelly Freeland

Diaper Bag Essentials

Being a new mom shouldn’t mean losing your personal style, or defaulting to yesteryear’s uninspired baby gear that compromises the comfort or wellbeing of your little one. To preserve your sense of style while offering your baby the very best and latest, we are showcasing some of our favorite, top-rated diaper bags and the essentials you’ll need to have on hand wherever your busy lifestyle takes you.

Petunia Pickle Bottom Diaper Bags

Petunia Pickle Bottom Bag

Every fashion-conscious mom needs that favorite, go-to bag. When it comes to diaper bags, nothing beats the quality, versatility and beauty of the Petunia Pickle Bottom (PPB) line. PPB offers a broad array of diaper bags in many styles, colors and prints – from playful to sophisticated – and in sizes from the compact Crosstown Clutch to the largest, take-anything-anywhere Café Carryall. Exquisitely stylish and highly functional, these beautiful carryalls feature clever organizational pockets and numerous fabric types. Some styles sport built-in changing stations or pads and many have multiple carrying options like the Touring Tote, Cross Town Clutch, Sashay Satchel, City Carryall and the Boxy Backpack. With so many styles to choose from, you’re sure to want more than one and you’re certain to be the envy of your social set.

Joovy Boob Baby Bottles

Joovy Boob Bottle

No diaper bag would be complete without Baby’s bottles, and the innovative, award-winning Joovy Boob Baby Bottles are the best in today’s market. The next best thing to Mom, Joovy Boob bottles feature a new Silicone nipple design enabling proper “latching,” making the transition from nipple to breast and back a natural process. They also contain a patented, one-piece CleanFlow Vent System that’s easy to clean and vents consistently regardless of bottle position. Three ergonomically designed bottle styles, the Boob Glass Bottle, the Boob Baby Bottle PP (Polypropylene) and the Boob Baby Bottle PPSU (Polyphenylsulfone,) don’t absorb color or odor, and are BPA, phthalate and lead free. A variety of accessories are also available to assist with baby’s feeding needs. The star of your world will be in the lap of luxury and happy as a clam while feeding from this state-of-the-art bottle.

Aden + Anais Burpy Bib 

Aden+Anais Burpy Bib

A bib is a diaper bag MUST HAVE, but the Aden + Anais Burpy Bib takes this necessity to a whole new level. As its name implies, the Burpy Bib doubles as both a burp cloth and a bib, owing to its unique, patented shape and generous size. Made of finely-woven 100% Cotton Muslin, and available in numerous adorable colors and patterns, the Burpy Bib is highly absorbent and softer than a … Well, you know the rest. This durable material gets softer, yet retains its strength as it undergoes countless machine washings. The Burpy Bib will prove invaluable in cleaning up spills and other accidents while away from the convenience of your home’s cleaning supplies, and it will likely become one of your most coveted items.

Dr. O’s Diaper Balm

Dr. O's Diaper Balm

Your tiny tot deserves celebrity status and Dr. O’s Diaper Balm will guarantee that you are covering your baby’s delicate areas with only the best! Developed by a Memphis Pediatrician, Dr. Keith Owen, this wonder balm contains high-grade Lanolin, instead of Petrolatum-based products of other brands, plus five other natural ingredients, all handpicked for their healing properties. These highly emollient ingredients provide a barrier to help prevent chafing while actively working to heal the presence of diaper rash. Don’t get caught away from home without relief for your little one. Include this necessity in your chic new diaper bag.

WubbaNub

WubbaNub

Some babies are born with a silver spoon in their mouth, but your bundle of joy can have something much better – a WubbaNub Plush animal pacifier. This adorable and ingenious design combines a Soothie™ medical grade, latex free pacifier with a snuggly Plush toy which keeps it near Baby’s mouth and makes it easier to maneuver. The pacifier’s durable, one-piece construction eliminates cracks where germs can hide and the attached Plush toy helps prevent it from being lost or dropped. WubbaNub is BPA, PVC and Phthalate free and is hand and machine washable. Collect several different animal types to keep in your Petunia Pickle Bottom Diaper Bag, or share the fun and give a WubbaNub as a gift!

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Prettiest Pumpkin In the Patch...

Oct 25, 2014 | By Kelly Freeland

There are so many fun things to look forward to in the fall, but our most recent family outing was our favorite so far! We took our sweet little monkey to the Cedar Hill Farm's pumpkin patch to pick out her very first pumpkin. Although our sweet baby girl slept through most of the trip, we know she loved being all dressed up in her precious ruffle pants her LeLe made AND picking our her first little pumpkin! Happy Fall! I hope you enjoy a wonderful season of fun family traditions! 
-Steph

Singley Family at Pumpkin PatchBrent, Sage, and I at Cedar Hill Farm

Sage Singley at Cedar Hill FarmsSage Taylor Singley (7 weeks old)

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Show Off Your Little Beauties...

Oct 22, 2014 | By Kelly Freeland

Your Itty Bitty Bella find has never looked so beautiful. 

Show us on Instagram and you could win. Simply snap a pic of your latest Itty Bitty Bella purchase and post it to #IBBshowandtell. We'll have the way-too-big task of selecting just one winner to receive a $50 gift card as our way of saying thanks for sharing—and to keep you clicking and posting. Let the postings begin!

Instagram Contest Image

Here's how to play:
  • Snap a pic of your latest Itty Bitty gear, outfit, toys etc. Include your "Itty Bitty" in the picture if you like!
  • Post to Instagram and use the hashtag #IBBShowandTell
  • We'll review weekly and announce a winner each month!
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This Week at Itty Bitty Bella...

Come see us at Itty Bitty Bella through Saturday, October 25, to receive $10 off every $50 purchase! Precious new clothing from Frugi, beautiful diaper bags, and sweet swaddling blankets await you! Don't miss your chance to stock up and save this week!   

$10 off $50 Purchase

Celebrating Sage...

Oct 21, 2014 | By Kelly Freeland
 Becca Gaines is an interior designer living in Collierville, TN. She is a longtime customer of Bella Vita, and is currently helping Brent and me design the living spaces of our home. Below, you will see Becca's design for our sweet Sage's nursery.. -Steph

Becca Gaines on Sage's Nursery

People often ask me what I enjoy most about being an interior designer. My answer goes something like this: 

"I have the privilege of turning houses into homes, beautiful sanctuaries of family traditions and memories.  The biggest part of that process is walking through life with the family living inside those dwellings."
I installed this project with particular joy, knowing Stephanie and Brent's struggle and long wait for this precious baby girl.  This installation was a celebration and that spirit of celebration inspired baby Sage's nursery design.  Her room is bright, sparkly, and peaceful, every detail fit for a princess!

The Wallcovering

Nursery Wall Covering

Creating a cocoon of softness around the room, Sage’s white wallcovering is crafted from real Belgian linen with silver threads woven throughout and crepe paper backing for easy application. Its linen construction affords the softness of fabric with the convenience of a wallcovering (which is fire rated and liquid and stain resistant). More on Wallcoverings

The Crib & Bedding

Crib & Bedding

Stephanie and I quickly agreed on an iron crib in the nursery. Sage’s white iron crib with its feminine corner details and statement making posts punctuates the ethereal peace of the rest of the room declaring the arrival of its long awaited occupant.
 
Sage’s bedding is Bella Notte, of course, a brand which is a favorite of both Stephanie’s and mine. We chose a color combination of seaglass, white, and grey inspired by two EMYO paintings hanging in the hallway outside Sage’s nursery. The bedding is beautiful, feminine, soft and machine washable.

The Drapery & Seating

Drapery & Seating

Larger than a typical nursery chair, we wanted to make sure the nursery seating was big enough for either tall Brent or petite Stephanie to comfortably snuggle with Sage. The down filled cushions are covered with a grey linen slipcover for easy cleaning. The ottoman, filled with recycled fabric and covered with Moroccan leather, complements the chair and brings focus to the center of the room. The layered white velvet and Bella Notte “Olivia” lace curtains are soft and luxurious complementing the seaglass color in the bedding.

The Lighting

Nursery Lighting

Sage’s chandelier is a custom fixture intended to be a unique focal point and keepsake that can grow with her. Its cascading crystal beads lend the room a sweet, sparkly, and snowy elegance.

The Dresser

Nursery Dresser

As with the chandelier, Sage’s dresser is more than a changing table; it’s an antique statement meant to grow with Sage. The bleached oak of this antique French commode lends a ballet pink to the nursery’s color palette.

 The Art

Nursery Art
Deer Art

A trio of whimsical deer heads are meant to inspire Sage’s fairy tales while complementing Stephanie and Brent’s personalities, Stephanie’s love for both the natural and the glamorous and Brent’s love for the outdoors.

Whether  it’s a midday feeding from her nursery chair or snuggled deep and fast asleep in her warm bed, Sage is home and in the arms and hearts of her doting parents. If that’s not cause for celebration, what is?

Pumpkin PatchOur first trip to the Pumpkin Patch--Sage at 7 weeks old.

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